Los Angeles + New York
September 2017
U2’s “You’re the Best Thing About Me” — the lead single from their 2017 album Songs of Experience — was celebrated with a Wild Posting® campaign across New York and Los Angeles, bringing the band’s iconic imagery to life at street level in two of the world’s most culturally influential cities.
The campaign plastered oversized visuals across high-traffic urban corridors, turning city walls into a canvas that captured the diversity and dynamism of U2’s music. From densely populated neighborhoods in New York to the entertainment corridors of Los Angeles, the placements ensured maximum visibility among both longtime fans and new audiences discovering the band.
Wild Posting® is a natural fit for an artist of U2’s stature. The band has always understood the power of bold, large-scale visual statements — and the street-level intimacy of Wild Posting® creates a different kind of connection than arena advertising or digital campaigns. When fans walking through their city suddenly encounter their favorite band on a wall in front of them, the reaction is immediate and personal.
The multi-city rollout created simultaneous momentum in New York and Los Angeles — two markets that drive national music conversation and media coverage. Organic social sharing from fans photographing the installations extended the campaign’s reach well beyond the physical placements, amplifying the single’s release across platforms.
Want to give your next release the street-level presence it deserves? Contact DASH TWO to plan your Wild Posting® campaign.
