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Steve Aoki
The Client
Total digital impressions
YouTube video views
Social media clickthroughs
Steve Aoki is an American electro house musician, record producer, D.J. and music executive. He’s been tabbed as one of the most influential Asian musicians in the world by Goldhouse and as North America’s highest-grossing electronic dance music star. He’s well known for remixes and has collaborated with everyone from Rage Against the Machine to the Backstreet Boys to Lil Jon to BTS.
Aoki wanted to promote his new song “My Life” with David Guetta featuring Swae Lee & PnB Rock.
We collaborated with David Guetta and Swae Lee’s teams to get access to their profiles to run ads from their social pages. This involved lots of back and forth and waiting on responses. Ultimately, Guetta’s and Lee’s ads started later than Steve’s, but it didn’t impact the campaign outcomes.
We ran a digital campaign that included YouTube, Instagram and Facebook ads. Because we had access to the artists’ social media accounts, we made the ads come directly from the artists, linking to the smart URL with a call to action to stream “My Life.”
We helped the client with strategy, execution, optimizing and reporting for the one-week campaign.
We started with Steve’s pages to ensure the ads went up on release date. As soon as we received access to the other pages, we began those campaigns as well.
In addition to targeting fans of Aoki, Guetta and Lee, we also targeted fans of affinity artists and EDM.
The campaign generated 2,295,173 total digital impressions — 323,963 on Facebook and Instagram and 1,971,210 on YouTube. The YouTube video generated 342,643 views at $0.012 cost-per-view, with an in-stream view rate of 65.83%.
Total social media clickthroughs were 21,476. Aoki’s ads had the most link clicks at 12,805. The overall clickthrough rate was 6.63%, with Aoki’s Facebook page generating the highest rate at 6.91%.
Gino Sesto, Founder & CEO, DASH TWO
We have a vast amount of experience running ads for single and album releases. With every new campaign that we undertake, we build on that expertise to get numbers our clients feel great about.
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