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by Dash Two Staff

Facebook has announced a change in how CPC is measured.

The definition of Cost per Click as it currently stands states that Facebook will charge for any engagement with a post (a like, comment, video view, share, etc.) Facebook will update their definition of CPC ads so that you only pay for what likely matters most: link clicks. Essentially, you’ll only be paying for the “good stuff” -as links typically lead to purchases, website traffic, app installations, external video views.

What this means for you?

  • You will likely notice a higher CPC and lower CTR
  • You will be bidding on fewer clicks than before
  • Expect a lower cost per link click
  • A better return on ad spend

Facebook, who has geared this change toward advertisers who care most about link clicks, is expected that to start introducing these changes by early August. If you have any questions, please feel free to reach out.  Otherwise, stay tuned for more DASH TWO updates!

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