Mobile billboards have many advantages that have turned them into a favorite among advertisers. With loads of possibilities for creative and a unique way to present those formats, mobile billboards show great promise post-pandemic.
If you have been wondering about this type of advertising, we’ve put together a guide to making a mobile billboard buy, including why this is a smart form of branding.
Mobile billboards are a versatile advertising format that can bring your brand directly to your target audience. With creative options and flexible routes, they stand out as a powerful marketing tool.
Watch this example of a mobile billboard campaign in Nashville featuring Ringo Starr. It showcases the effectiveness of this medium in capturing attention and making a memorable impression.
Mobile Billboards (Box Truck Types) with LED Screens
Mobile Billboard Truck with Static Vinyl
These types of mobile billboards are older and less frequently used in recent years. These are a single billboard that sits on a trailer. Typically, you see these in Las Vegas on the strip, driving up and down promoting shows and clubs.
Scooters Pulling a Small Billboard
These are probably the least popular variation of mobile billboards, mostly due to their size and availability.
The medium offers flexibility. Mobile billboards can zigzag across the city, or they can target a carefully geotargeted area where your target demographic resides or drives. Trucks may need to stay on the move all day or drive off after carefully planned 15-minute breaks, depending on the regulations in your location.
Mobile billboards (box truck type) are available in virtually any market, though you have greater availability and options in larger markets, obviously. Still, mobile billboards get deployed more often in big markets, so a mobile billboard will stand out in a small market.
Depending on the market, you may find differences in how long you can rent the vehicle or where you can park. The vendor should take care of any necessary permits and finding a location to park the vehicle. Vendors also ensure the size and presentation of the billboard meet city regulations, so you won’t get in trouble for having something too tall.
Mobile billboards include options similar to regular billboards. You can choose a static or digital one.
| Market | Average Mobile Billboard Price |
| Los Angeles | $1,750 |
| New York | $2,000 |
| Miami | $1,250 |
| Chicago | $1,400 |
| Seattle | $1,500 |
| Nashville | $1,050 |
Here are several examples of Mobile Billboards that we have done over the last few years, in markets like Miami, New York, San Francisco, San Diego, and more.
