Outdoor Advertising

Digital Billboard Advertising

Large-format LED displays on the country’s busiest roads and intersections. DASH TWO plans and buys digital billboard campaigns in every major market.

We work with companies like…

What We Do

What Is Digital
Billboard Advertising?

Digital billboards are large-format LED displays positioned along major highways, busy arterials, and high-traffic urban corridors. They show rotating ads — typically switching creative every 6 to 8 seconds — and they’re connected to a server, which means your creative can be uploaded and live in hours rather than weeks.

Unlike traditional static billboards, there’s no vinyl to print, no crew to schedule, and no waiting. When a music label needs to announce an album drop the day of release, or a brand needs to react to a cultural moment in real time, digital is the only format that moves fast enough.

DASH TWO plans and buys digital billboard campaigns across Los Angeles and every major U.S. market — handling everything from location strategy and vendor negotiation to creative specs and reporting.

Digital billboards give you something traditional OOH never could: the ability to go live in hours, not weeks. Speed is the format’s biggest advantage — and we use it.

Digital boards rotate among multiple advertisers, which means you’re sharing the cost of a premium location rather than bearing it alone. For most budgets, that makes digital the most accessible premium OOH format available.

Digital Billboard — Los Angeles

Digital Billboard — Nashville

Detroit Mobile Billboard

Why Digital Billboards Work

Speed to Market

Upload your creative and go live in hours. No printing, no shipping, no installation crew. Digital is the only OOH format that can turn around a campaign the same day.

Premium Locations

Digital boards are positioned in the highest-traffic corridors in every market — major interstates, busy arterials, and urban centers. You’re not buying remnant inventory. You’re buying the best real estate on the road.

Lower Cost of Entry

Digital boards rotate among multiple advertisers, so you’re sharing the cost of a premium location rather than bearing it alone. Most campaigns start at a fraction of what a comparable traditional billboard would cost.

Flexible Scheduling

Buy by the day, week, or daypart. Run different creative in the morning versus the evening. Pull the campaign when the flight ends — no vinyl to take down.

Nashville

A fast-growing market for mobile billboard advertising, especially for entertainment, music, and political campaigns. We run campaigns along Broadway, through the Gulch, and into the surrounding neighborhoods during major events and activations.

New York

One of the highest-demand markets for mobile billboard advertising in the country. We execute campaigns across Manhattan, Brooklyn, and the outer boroughs — from Times Square corridors to targeted neighborhood routes in any of the five boroughs.

Digital Billboard Advertising Cost

Digital billboard pricing varies by market, location, size, and share of voice. Here’s a rough breakdown of what to expect:

Small and mid-size markets typically run $300–$800 per week. Large markets like Chicago, Miami, and Houston run $1,000–$3,000 per week. Major metros like Los Angeles and New York range from $3,000–$10,000+ per week depending on location and share of voice. Premium locations like the Sunset Strip or Times Square can run significantly higher.

Digital billboards typically cost less than traditional billboards in the same location because you’re sharing the board with other advertisers rather than owning 100% of the space for the full flight. Minimum buys can be as short as a single day — compared to the four-week minimum standard for traditional boards.

Rodney Atkins – 14’ x 48’ Digital Billboard

Digital Billboard — New York

Census Mobile Billboard Philadelphia

When Brands Use Digital Billboards

Digital billboard campaigns are especially effective when speed, reach, and premium placement all matter at once.

Entertainment & Music — Album drops, film releases, tour announcements, and streaming premieres. Digital boards let labels and studios go live the moment an announcement breaks — no lead time required.
Retail & Product Launches — Time-sensitive sales, seasonal promotions, and new product rollouts. Run a weekend sale creative Friday morning and pull it Sunday night. No vinyl, no waste.
Political & Advocacy — High-reach, fast-turnaround messaging in key markets. React to news cycles and shift creative without reprinting anything.
Events & Activations — Drive awareness and foot traffic around conferences, festivals, sporting events, and live activations. Geo-targeted digital buys around a venue are one of the most efficient ways to reach an event audience before they walk through the door.
Brand Awareness — Building recognition in a new market or reinforcing a brand in an existing one. Digital boards in premium locations deliver consistent, high-frequency exposure to mass audiences.

Digital Billboard vs. Traditional Billboard

Both formats deliver large-format impressions at scale. The difference is speed and flexibility. A traditional billboard owns a fixed location, requires a four-week minimum, and takes weeks to go live. A digital billboard goes live in hours, can be bought by the day, and lets you swap creative without touching the board.

	Digital Billboard	Traditional Billboard
Go-Live Time	Hours	2–4 weeks
Minimum Buy	1 day	4 weeks
Creative Changes	Instant, no cost	Reprint required
Share of Voice	Rotates with other advertisers	100% exclusive
Flexibility	Dayparting, scheduling, real-time updates	Fixed for full flight
Cost of Entry	Lower — shared rotation	Higher — exclusive placement
Best For	Fast campaigns, launches, events	Long-term brand presence

Spotify User Data Campaign Digital Billboards

Klarna Digital Billboard

Frequently Asked Questions

What is a digital billboard?

A digital billboard is a large-format LED display positioned along a highway, arterial, or urban corridor that shows rotating ads — typically switching creative every 6 to 8 seconds. Unlike traditional static billboards, digital boards are connected to a server, so creative can be uploaded and go live in hours with no printing or installation required.

How much does digital billboard advertising cost?

Pricing varies by market, location, and share of voice. Small and mid-size markets typically run $300–$800 per week. Large markets like Chicago and Miami run $1,000–$3,000 per week. Major metros like Los Angeles and New York range from $3,000–$10,000+ per week. Premium locations like the Sunset Strip or Times Square can run significantly higher.

How quickly can a digital billboard campaign go live?

Most digital billboard campaigns go live within 24–48 hours of creative approval. There’s no printing or installation — once your file is submitted and approved by the vendor, it goes straight to the board.

How long does my ad show on a digital billboard?

Digital billboards rotate among multiple advertisers on a loop — typically 6 to 8 seconds per advertiser. Your ad appears once per loop, roughly 450–600 times per hour depending on the board and share of voice.

What markets does DASH TWO cover?

We buy digital billboard inventory in every major U.S. market — Los Angeles, New York, Chicago, Miami, Atlanta, Dallas, Nashville, Las Vegas, and beyond. If there’s a digital board in your target market, we can get you on it.

What size does my creative need to be?

Specs vary by board and vendor, but most digital bulletins run at a 14:4 aspect ratio. Common pixel dimensions are 672 x 192 or 1260 x 336. DASH TWO provides exact specs for every board before you go into production.

Get In Touch

(310) 439-2356 · 214 S. Locust St. #200, Inglewood CA 90301

Tell us your market, your timeline, and your goals. We'll build a digital billboard campaign around them.

Let’s start a conversation today

Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.

214 S. Locust St. #200
Inglewood, CA 90301

(310) 439-2356