Wild Posting® in Boston and Surrounding Areas

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Boston Wild Posting

Data for Wild Posting® Advertisers in Boston THE LANDSCAPE

Wild Posting® in Boston, the historic and dynamic city of Massachusetts, brings a touch of creativity and buzz to its charming neighborhoods.

As one of the oldest cities in the United States, Boston offers a mix of traditional charm and modern vibrancy, making it an ideal canvas for Wild Posting® campaigns to captivate its diverse and engaged community. From the bustling streets of Downtown Crossing to the artsy enclave of Cambridge and the student-filled neighborhoods around Fenway Park, placing posters strategically allows brands to reach a broad and diverse audience.

With a rich history steeped in culture, education, and innovation, Boston’s residents and visitors have a deep appreciation for the arts and academic pursuits. Wild Posting® campaigns can tap into this intellectual spirit and engage with Bostonians on a profound level. Placing posters near prestigious universities like Harvard and MIT or iconic cultural institutions like the Museum of Fine Arts can create meaningful connections with the city’s scholarly and artistic communities.

Boston’s thriving business district and vibrant tech scene offer opportunities for brands to connect with professionals and entrepreneurs alike. Whether promoting cutting-edge technology or innovative products, Wild Posting® can showcase brands’ creativity and relevance within Boston’s dynamic economic landscape.

Home to passionate sports fans, Wild Posting® in Boston can also leverage the city’s deep-rooted sports culture. From Fenway Park for baseball fans to TD Garden for basketball and hockey enthusiasts, placing posters near these iconic venues can amplify sports-related campaigns and foster strong brand loyalty.

By partnering with an experienced agency like DASH TWO, Wild Posting® campaigns in Boston can navigate local regulations and maximize impact. Whether promoting local events, showcasing artistic expressions, or supporting community initiatives, Wild Posting® in Boston embraces the city’s unique character and creates a lasting impression on its vibrant and diverse population.

LEGALITY DOs & Dont’s

Wild Posting® is a street-level advertising method that involves placing posters in various urban locations to attract the attention of pedestrians and motorists. This guerrilla marketing technique is especially popular in cities like Boston, where high foot traffic offers an opportunity for brands to capture the attention of a diverse audience.

However, as with any form of advertising, it’s crucial to be aware of the legal landscape. In many cities, there are regulations regarding where and how posters can be displayed, especially on public property or in certain designated areas. Not adhering to these regulations can lead to penalties, fines, and a negative image for your brand.

Examples of Wild Posting®s & Wheat Pastings Around Boston
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examples

JJJound and Shack Shack Wild Posting® on Sunset Blvd in Boston

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Wild Posting®

Flo Rida Wild Posting® in Boston on Sunset Blvd in 2010!

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Wild Posting® at Beverly Center

Saks OFF 5TH Wild Posting® Voting Campaign at Store Location at Beverly Center

Wild Posting® Places in Boston

Best Places in Boston to Run Wild Posting® Campaigns

Boston, with its rich history, esteemed institutions, and vibrant neighborhoods, provides an excellent backdrop for Wild Posting® campaigns. For a successful campaign in Boston, it’s crucial to target areas with heavy foot traffic and a demographic that aligns with your brand or product. Here are some of the best places in Boston to run Wild Posting® campaigns:

Downtown Crossing

Demographic: Shoppers, business professionals, tourists.
Characteristics: A primary shopping district with high foot traffic, especially during weekdays.
Traffic: Busy all day, especially during lunch hours and after work.

Back Bay

Demographic: Affluent residents, tourists, and young professionals.
Characteristics: Upscale boutiques, historic architecture, and restaurants line the famous Newbury Street.
Traffic: High, particularly on weekends and shopping seasons.

Fenway-Kenmore

Demographic: College students, sports fans, concert-goers.
Characteristics: Home to Fenway Park and many bars and restaurants. Close to several colleges.
Traffic: Especially high on Red Sox game days and during concerts.

Allston-Brighton:

Demographic: College students, young professionals, diverse residents.
Characteristics: Many bars, music venues, and thrift shops.
Traffic: Consistent, with spikes on evenings and weekends.

Cost of a Wild Posting® in Boston

Wild Posting® in Boston has the greatest range of pricing than probably any market in the United States.

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Wild Posting® outside the city: $2,500 to $4,000, with the cost going down the further you get from downtown

Wild Posting® inside the city: $3,500 to $7,000

Wild Posting® $3,500 to $7,000 downtown

The Cheapest Areas for Wild Posting® in Boston
  • North End
  • South Boston (SoBo)
  • South End
  • Seaport District
The Most Expensive Areas for Wild Posting® in Boston
  • Downtown Crossing
  • Back Bay
  • Fenway-Kenmore
  • Allston-Brighton

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