New York
May 2018
Dash Two was enlisted to create a powerful buzz for Christie’s auction house by launching an extensive Wild Posting® campaign across the vibrant city of New York.
Strategically placed throughout the city, the captivating posters showcased one of Andy Warhol’s most iconic works, “Most Wanted Men, No. 11, John Joseph H., Jr., 1964.” This remarkable diptych, rendered in silkscreen ink on linen, measured an impressive 49 x 38 inches (124.5 x 96.5 cm). Painted in 1964, this masterpiece held an estimated value in the range of $30 million.
The Wild Posting® campaign served as a powerful invitation for art enthusiasts and collectors to witness this extraordinary piece up close and experience the allure of Andy Warhol’s profound artistic vision. The posters ignited curiosity and anticipation, urging individuals to mark their calendars for the prestigious Evening Sale of Post-War and Contemporary Art at Christie’s on May 17th.
In addition to captivating visuals, the campaign demonstrated the potential of targeted outdoor advertising to drive significant interest in cultural events. For businesses and organizations aiming to replicate such success, investing in Wild Posting® campaigns is a proven strategy to amplify visibility. Learn more about the effectiveness of outdoor advertising by exploring DASH TWO’s guide to Wild Posting® campaigns.
DASH TWO’s visually stunning Wild Posting®s captured the essence of this extraordinary artwork and generated a sense of excitement and wonder throughout the city. By combining the power of art and street-level marketing, the campaign successfully created a buzz and drew attention to this highly anticipated auction.
