Los Angeles + New York
March 2021
Rancho La Gloria Margarita is a ready-to-drink cocktail crafted with 100% blue agave wine and lime juice — the perfect blend of convenience and quality. Gluten-free with a 13.9% ABV, it delivers vibrant citrus flavors and a smooth, balanced finish that stands out in a crowded RTD market.
To build brand awareness in one of the country’s most competitive beverage markets, Rancho La Gloria teamed up with DASH TWO for a Wild Posting® campaign across Los Angeles. Eye-catching posters featuring the brand’s vibrant creative were strategically placed in high-traffic neighborhoods, ensuring maximum visibility among the city’s active, on-the-go consumer base.
Los Angeles is an ideal market for a premium RTD cocktail launch. The city’s outdoor culture, warm weather year-round, and concentration of food and beverage tastemakers make it one of the most influential markets for consumer brands. Getting in front of LA consumers with bold, street-level advertising creates the kind of organic buzz that drives trial and word-of-mouth.
Wild Posting® is particularly effective for beverage brands because the format thrives in the neighborhoods where people eat, drink, and socialize. Placing oversized posters near bars, restaurants, grocery corridors, and entertainment districts puts the brand top of mind exactly when and where purchase decisions are being made.
The campaign demonstrated how a strategically executed Wild Posting® rollout can take a new product from unknown to unmissable in a matter of weeks.
Ready to launch your beverage brand in LA or beyond? Contact DASH TWO to discuss your next Wild Posting® campaign.
