New York + Los Angeles
March 2019
In an exciting collaboration, DASH TWO partnered with The Guardian to propel the launch of their new branding campaign. Dedicated locations in both New York and Los Angeles served as the vibrant canvases for this remarkable endeavor.
Following our successful achievement of the breakeven target in March 2019, we embarked on a new ambitious mission: to persuade 2 million readers to support The Guardian by 2022. Faced with a turbulent political landscape and limited resources, we embraced a bold and creative approach, aiming to inspire readers to champion Guardian journalism in diverse ways.
At the heart of the campaign lies the resounding message, “Hope is Power,” inspired by the profound essay penned by our esteemed editor-in-chief, Katharine Viner, titled “A mission for journalism in a time of crisis.” This empowering campaign showcases The Guardian’s unwavering commitment not only to holding power accountable but also to forging new paths, introducing fresh perspectives, and equipping individuals with the facts needed to challenge the status quo.
Join us on this transformative journey as we amplify the voice of hope and empower readers to become catalysts for change. Together, we can build a future where journalism remains a beacon of truth, resilience, and the unwavering pursuit of a better world.
