Free OOH Tool

Billboard Size Calculator

Pick a format to see its exact billboard dimensions, aspect ratio, artwork file setup, pixel guidance, bleed and safe area — US and UK formats. Then get exact, vendor-checked specs from DASH TWO.

Static Bulletin (14×48)

14 ft × 48 ft
4.27 m × 14.63 m · the standard US highway billboard
Aspect ratio~1 : 3.4
Artwork file~2,520 × 8,640 pxdesign at 1:10 scale @ 150 DPI
Bleed~6 in / 15 cm all sidesfor the frame pocket
Safe areakeep key copy within inner ~90%
Color / formatCMYK · PDF or TIFF

Digital Bulletin (DOOH)

~14 ft × 48 ft
physical size varies by board · sold as share-of-loop
Aspect ratio~1 : 3.4 (landscape)
Pixel resolutionset by the boardcommon: 400×1400 to 840×2912 px
Build tothe board’s exact native resconfirm with the vendor spec sheet
Filestatic JPG/PNG (or MP4 if animated)

30-Sheet Poster

10 ft 5 in × 22 ft 8 in
3.17 m × 6.91 m overall · the standard US street-level poster
Live copy area~9 ft 7 in × 21 ft 7 in
Aspect ratio~1 : 2.2
Artwork file~1,875 × 4,080 pxdesign at 1:10 scale @ 150 DPI
Bleed / safe~0.5 in bleed; keep copy inside the live area

6-Sheet Junior Poster (US)

5 ft × 11 ft
1.52 m × 3.35 m · smaller pedestrian / neighborhood poster
Aspect ratio~1 : 2.2
Artwork file~900 × 1,980 pxdesign at 1:10 scale @ 150 DPI
Bleed / safe~0.5 in bleed; keep copy inside the live area

UK 6-Sheet

1.2 m × 1.8 m
47.2 in × 70.9 in · portrait · bus shelters & street furniture
Aspect ratio2 : 3 (portrait)
Print artworksupply at vendor specvector preferred; it’s viewed up close
Digital 6-sheetcommonly 1080 × 1920 px

UK 48-Sheet

20 ft × 10 ft
6.096 m × 3.048 m · the standard UK roadside billboard
Aspect ratio2 : 1
Artwork file~3,600 × 1,800 pxdesign at 1:10 scale @ 150 DPI
Bleedper printer spec · keep copy inside safe area

UK 96-Sheet

40 ft × 10 ft
12.192 m × 3.048 m · large UK roadside billboard
Aspect ratio4 : 1
Artwork file~7,200 × 1,800 pxdesign at 1:10 scale @ 150 DPI
Bleedper printer spec · keep copy inside safe area

Digital Portrait / Street-Level

varies by screen
transit, mall and urban panels · portrait
Aspect ratio9 : 16 (portrait)
Pixel resolution1080 × 1920 px (Full HD)some screens 2160 × 3840 px (4K)
Build tothe screen’s exact native resconfirm with the vendor

Get exact specs + a quoteEstimate the cost

Physical sizes and aspect ratios are standard. Pixel resolution, bleed and file format vary by printer and by the specific board — always confirm against the spec sheet for your board before sending artwork. DASH TWO sends exact specs for every placement.

Billboard sizes & dimensions at a glance

The standard US highway billboard is the 14×48 bulletin; the standard street-level format is the 30-sheet poster. In the UK, roadside billboards are measured in “sheets” (6, 48 and 96). Here’s every common format side by side.

FormatDimensionsMetricAspect
Bulletin (14×48)14 ft × 48 ft4.27 × 14.63 m1 : 3.4
30-sheet poster10 ft 5 in × 22 ft 8 in3.17 × 6.91 m1 : 2.2
6-sheet junior (US)5 ft × 11 ft1.52 × 3.35 m1 : 2.2
UK 6-sheet47.2 in × 70.9 in1.2 × 1.8 m2 : 3
UK 48-sheet20 ft × 10 ft6.10 × 3.05 m2 : 1
UK 96-sheet40 ft × 10 ft12.19 × 3.05 m4 : 1
Digital bulletin~14 ft × 48 ftvaries1 : 3.4
Digital portrait1080 × 1920 px9:16 screen9 : 16
What is the standard billboard size?

The standard US highway billboard is the bulletin at 14 ft × 48 ft (4.27 × 14.63 m). The standard street-level format is the 30-sheet poster at about 10 ft 5 in × 22 ft 8 in. In the UK, the standard roadside billboard is the 48-sheet (20 ft × 10 ft).

What size is a billboard in pixels?

A printed billboard has no fixed pixel size — it’s a physical surface. The industry method is to design at 1:10 scale at 150 DPI, which outputs at the right resolution for billboard viewing distances (e.g. a 14×48 bulletin works out to roughly 2,520 × 8,640 px). For digital boards the pixel resolution is fixed by the screen — commonly 400×1400 to 840×2912 px for a digital bulletin, or 1080×1920 px for a portrait screen — so always build to the board’s exact native resolution from the vendor’s spec sheet.

What are 48-sheet, 96-sheet and 6-sheet billboards?

They’re UK out-of-home formats. A 48-sheet is 20 ft × 10 ft (6.10 × 3.05 m), the standard roadside billboard. A 96-sheet is 40 ft × 10 ft (12.19 × 3.05 m), double the width. A 6-sheet is 1.2 × 1.8 m, the portrait panel you see in bus shelters and on street furniture.

How much bleed does billboard artwork need?

It depends on the format and the printer. Large bulletins usually need around 6 inches of bleed on each side for the frame pocket; posters need roughly 0.5 inch. Always keep your key copy and logo inside the safe area, away from the edges — and confirm exact bleed with the printer before you send files.

How do I set up billboard artwork?

Design at 1:10 scale at 150 DPI in CMYK, keep text large and high-contrast for distance viewing, and leave room in the safe area. Then confirm the exact pixel size, bleed and file format against the board’s spec sheet. Need the specs for a specific placement? Talk to DASH TWO — or see our full billboard dimensions guide.