Have you been wondering how to advertise music online effectively? While many artists already use Facebook and Twitter, some have been hesitant to fully explore the potential of Instagram. However, this platform is far more than a place to share food photos—it has grown into one of the most powerful digital marketing tools for musicians. At DASH TWO, we’ve seen firsthand how Instagram transforms music advertising campaigns, connecting artists with engaged audiences and driving measurable results. With years of experience helping artists promote their music, tours, and events, we know the impact Instagram can have on building fan bases and increasing revenue.
Consider the findings of a study conducted by Instagram and Nielsen, which highlights the platform’s value for music promotion:
Instagram users spend 42% more money on music than non-Instagram users.
The average Instagram music fan spends $269 annually on music, compared to $152 for the general population. These fans are not only buying music—they’re also buying experiences. In fact, 47% of Instagram music fans believe attending live music performances is important. This means advertising on Instagram can directly influence ticket sales and event attendance. Even more valuable is their influence: 37% of Instagram music fans are considered trendsetters, meaning they actively inspire others to spend more on music. This type of audience is exactly who you want to reach when promoting your music.
Instagram users are twice as likely to pay for music streaming.
A remarkable 90% of Instagram users stream music, compared to just 76% of the general population. These users are also three times more likely to subscribe to Apple Music, a platform with no free tier, underscoring their willingness to invest in premium music experiences. This demonstrates why Instagram is a vital platform for reaching dedicated music fans who are ready to spend.
Instagram is the go-to platform during live music events.
When it comes to live music events, Instagram dominates social media use. An impressive 83% of attendees choose Instagram as their platform of choice. These users are not just scrolling—they’re engaging. They’re more likely to purchase music they hear at a concert, visit the artist’s website, and share videos of the event with their followers. This creates a ripple effect, where one fan’s excitement can lead to countless others discovering your music. At DASH TWO, we’ve helped countless artists capitalize on this unique opportunity, ensuring their music gets the exposure it deserves during these key moments.
DASH TWO’s Experience in Music Advertising
At DASH TWO, we’ve worked with artists across genres to promote music online and offline. Our team has decades of combined experience running digital and outdoor advertising campaigns for musicians. From helping indie bands grow their followings to creating nationwide campaigns for global superstars, we understand the unique challenges and opportunities in music advertising. Platforms like Instagram allow us to craft highly targeted campaigns that speak directly to fans, creating meaningful connections and measurable results. Whether it’s driving album sales, filling venues, or building long-term fan engagement, we’ve seen how Instagram advertising can deliver for artists.
Instagram: A Hub for Music Trendsetters
Instagram has become the go-to platform for music trendsetters—fans who actively seek out new artists and share them with their networks. Many of the most influential musicians have found success on Instagram, leveraging its tools to build communities and deepen connections with their audience. The platform continues to innovate, supporting the music industry with features that help artists promote their work and grow their reach.
If you’re ready to expand your fan base and take advantage of Instagram’s unparalleled ability to connect with music fans, DASH TWO can help. Our expertise in music advertising, combined with our knowledge of Instagram’s tools and audience behaviors, ensures your campaign is optimized for success. Whether you’re releasing a new album, promoting a tour, or simply looking to grow your following, Instagram is an essential platform for your strategy.
Ready to advertise your music online? Get in touch with DASH TWO today, and let us help you make your next campaign a success.