What’s August 14th? The first day of opening weekend for the highly anticipated biographical drama based on the rise and fall of Compton based group N.W.A. It also marks the beginning of your opportunity to place an ad for your release during the pre-show of Straight Outta Compton along with every other movie showing. The film was produced by some of the biggest names in the game such as Dr. Dre and Ice Cube – making this an ideal occasion to maximize awareness and associate your music with the iconic movement!
Reasons to Movie theater advertising?
- Exposure – highest at the movie theater – double that of a newspaper, outdoor, or radio ad.
- Audience – Our targets are active, built-in music and entertainment fans in concentrated markets.
- Maximization – You will have the option to run your ad specifically before SOC, and also before every other movie showing. Also opening 8/14: The Man from U.N.C.L.E., and Underdogs 3D.
- Audio + Visual – These components combined, not only create a complimentary association of the film to your release, but also ensure clarity and retention.
Option 1: Your ad will run one time, in the pre-show, every day, across all screens, before every showing, and will be secured in the Top 5 Urban Theaters within the Top 10 DMAs nationwide. The pre-show, FirstLook, contains three segments – usually featuring special interviews with directors, actors, etc. The ads run between each segment. Your ad will also run on the Lobby Plasma screens (twice within the approximate 30 minute program) and will be looped from opening to close. Pricing starts at 1 week beginning 8/14.
Option 2: Your ad will run for 1 week starting 8/14 in an estimate of 429 theatres nationwide. It will be directed to the rated R market only. Estimated impressions: 417,910 with an estimated audience of 417,910.
Dash Two is media buying agency located in Los Angeles. Please feel free to reach out directly with any questions. We look forward to your submissions!