Programmatic Advertising Campaign

by Miguel Jimenez

You’ve probably heard about programmatic advertising and are wondering what it is and if it’s even worth your time. What you may not know is that over half of the ads you see online are now being bought via programmatic.

In a nutshell, programmatic is bigger than any single ad network out there. It combines Google (the biggest) with countless other networks and other platforms such as Microsoft, Yahoo and AOL, etc. Because of that we’re able to cross-pollinate display advertising, in a neat, streamlined format that’s more targeted than ever. We’re able to gather data to specifically target consumers on other platforms.

An overview:

  • A cross-pollination of top and innovative ad networks, bigger than ever before
  • Data you can use, and re-use to optimize your campaigns
  • Ability to supersede direct buy minimums for major sites and apps such as Spotify
  • Host a variety of multimedia (video, audio, rich text) combined with new and innovative ways to advertise
  • Bidding is still on a CPM, CPC and CPA basis

So what should be your takeaway? Programmatic is a must. It’s here for the long run and the best part is that DASH TWO, has a seat at the programmatic table. That means we’ve cut out the middle man… and that’s always a good thing.  Get in touch with Dash Two to set up your programmatic advertising campaign.

Gino Sesto

Gino Sesto

Gino Sesto is the Founder of DASH TWO, a Digital and Outdoor Advertising Agency based out of Culver City, CA. He has extensive experience and knowledge within the advertising industry, covering all formats from traditional media to digital media. Gino has over 25 years of experience and has helped with the release of several #1 records, including Bone Thugs N Harmony, The Offspring, Eminem, Jay-Z and more. Over the last 3 years, Gino has grown DASH TWO from 5 employees to over 20 employees and has expanded the company by opening a satellite office in Nashville, TN. Outside of DASH TWO, Gino is also a avid Certified Flight Instructor and is an active member of AOPA and The Entrepreneur Organization.

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Digital Advertising and Outdoor Advertising Buying solutions for Entertainment and Youth Oriented Brands. Wild Posting, Facebook Ads, Instagram Ads.
5555 Inglewood Blvd Suite 204 Culver City, CA
Phone: 310-439-2356