Programmatic Advertising Campaign
by Miguel Jimenez
You’ve probably heard about programmatic advertising and are wondering what it is and if it’s even worth your time. What you may not know is that over half of the ads you see online are now being bought via programmatic.
In a nutshell, programmatic is bigger than any single ad network out there. It combines Google (the biggest) with countless other networks and other platforms such as Microsoft, Yahoo and AOL, etc. Because of that we’re able to cross-pollinate display advertising, in a neat, streamlined format that’s more targeted than ever. We’re able to gather data to specifically target consumers on other platforms.
An Overview:
- A powerful cross-pollination of leading and innovative ad networks, creating a bigger and more effective advertising ecosystem than ever before.
- Comprehensive data that can be utilized and reused to continuously optimize your campaigns, ensuring better results over time.
- The ability to bypass direct buy minimums for major platforms and apps, including popular names like Spotify, making premium advertising more accessible.
- Support for a variety of multimedia formats—including video, audio, and rich text—paired with innovative advertising methods for greater creativity and impact.
- Bidding remains flexible, operating on CPM, CPC, and CPA models to suit a wide range of campaign goals and budgets.
The Takeaway:
Programmatic advertising is no longer optional—it’s a must for businesses looking to stay competitive in the digital landscape. With its long-term relevance and unmatched efficiency, programmatic is redefining how brands connect with audiences.
The best part? DASH TWO has secured a seat at the programmatic table, eliminating the middleman to streamline the process and deliver better value for your campaigns. Ready to elevate your advertising? Get in touch with DASH TWO to launch your programmatic advertising campaign today!