Lately, we have been conversing a lot about online advertising and its ever changing digital trends, so today’s topic is on outdoor advertising – What works and what are the most cost-effective outdoor advertising strategies in the Los Angeles and New York urban markets.
In Summary:
For LA, snipe posters, 8-sheet posters, and benches stand out as the most effective advertising methods. This is largely due to the extended commute times many LA residents experience in their cars or on public transportation. For NY, snipes and dioramas are highly recommended, as residents typically spend more time on public transit or walking. These recommendations are based on cost-effectiveness and budgeting considerations. For a complete overview, please refer to the attached deck of our full outdoor advertising services, which includes picture examples above.
Our Recommendations:
- Snipe posters, 8-sheet posters, and benches for the LA market, leveraging longer commute times in cars and public transit.
- Snipe posters and dioramas for the NY market, ideal for high foot traffic and extended public transit usage.
1. Snipe Posters (NY & LA):
Snipe posters are a form of street advertising typically displayed in clusters of 2-6 posters. These posters embody an aggressive, unorthodox, and youthful style, aligning with guerrilla marketing techniques. Their purpose is to achieve maximum visibility while maintaining an edgy, non-commercial aesthetic that contrasts with the polished appearance of traditional billboards.
2. Eight-Sheet Posters (LA):
Eight-sheet posters are displayed on smaller structures strategically placed in high-traffic areas. These posters are typically located along primary and secondary traffic routes to capture the attention of both vehicular traffic and pedestrians. Designed for mass production and widespread distribution, they enable brands to saturate the market quickly, maximizing exposure and enhancing branding impact within a short timeframe.
3. Benches (LA):
Public benches offer a cost-effective advertising solution with the added benefit of demographic targeting. This approach allows campaigns to strategically place ads in locations that reach specific audience groups within the local community. Benches are particularly valuable for their ability to attract attention from a diverse range of people throughout the day, whether they are on the move or pausing in high-traffic areas.
4. Dioramas (NY):
Dioramas are a popular form of transit advertising, commonly found in subways, station platforms, airports, and other transit hubs. They are particularly effective in urban areas, where they can engage business professionals, commuters, and the general public in a captive environment. These large, visually impactful displays excel in high-traffic commuter areas like downtown centers, making them an ideal choice for reaching diverse audiences.
For more details on how dioramas and other advertising solutions can boost your campaign, check out our comprehensive outdoor advertising services.