Billboards come in a range of sizes. While you may be most familiar with the ones you see on Sunset Boulevard or driving along the highway, you can choose from a bunch of different billboard dimensions. The size and orientation of the structure generally depends on the surroundings and local restrictions.
With the many different sizes of billboards, marketers are able to optimize ad content in various creative ways. Depending on the product or service you’re looking to advertise, certain billboards might fit your advertising objectives best.
We’ve pulled together a primer on billboard sizes so you know what’s available. This can help you decide how to best convey your message and which is right for your brand.
What is the Standard Size of a Billboard in USA?
Billboards Sizes in USA come in three different sizes:
- 14 feet high and 48 feet wide
- 10 feet high and 40 feet wide
- 10½ feet high and 36 feet wide
Billboards can also have extensions, something to add to the top or side for an extra bit of creative. Think cutouts of people dancing on top of the building or something like that. Extensions might make the sign bigger, but it’s still a billboard.
Did you know: Billboards used to be painted by hand, making them some of the biggest works of art you could find across America.
What Size Is a Billboard in the UK?
Billboards Sizes in the UK come in three different sizes:
- 48 Sheets Billboard Size 6,096mm High x 4,038mm Wide
- 64 Sheets Billboard Size 8,128mm High x 3,048mm Wide
- 96 Sheets Billboard Size 12,192mm High x 3,048mm Wide
What Size Is a Standard Billboard in the Europe?
Billboards Sizes in the Europe come in one standard size:
- 48 Sheets Billboard Size 14 feet high and 48 feet wide
What Is a Billboard?
The most common type of billboard you will find on the road is a billboard. This is what you see when you drive along major throughways. They’re the second-biggest size of billboard, behind spectaculars, and many people consider them the most impactful, though it really depends on your creative and your campaign goals.
Billboards often direct people to take immediate action, such as a sign on a highway advertising a fast food restaurant at an upcoming exit. You can also use them for branding or announcing things like sales or openings.
Most billboards are freestanding, and they can be mounted on a frame or sit right off the ground. It’s customary to rent these for a month at a time and can even go as long as a full year or more, depending on the contract.
What Are the Dimensions of 30-Sheet Billboards?
The standard sizes for a 30-sheet billboard are:
- 12 feet, 3 inches high by 24 feet, 6 inches wide: Ideal for high-visibility urban placements.
- 10 feet, 5 inches high by 22 feet, 8 inches wide: A slightly smaller option that still captures attention effectively.
What Is a 30-Sheet Billboard?
A 30-sheet billboard, often referred to as a “poster,” is a mid-sized outdoor advertising format. These billboards are smaller than traditional billboards but larger than 8-sheets, making them a versatile option for targeting urban audiences. Positioned on primary and secondary roads rather than highways, 30 sheets are designed to attract attention from both drivers and pedestrians.
Their smaller size and lower cost make 30-sheet billboards an excellent choice for businesses with tighter advertising budgets. Unlike highway billboards that reach a broad audience, 30-sheet billboards are ideal for localized campaigns, allowing advertisers to target specific neighborhoods. Additionally, they can be digital, offering flexibility for dynamic and time-sensitive messaging.
Did You Know?
One study revealed that posters, including 30-sheets, generate four times as many impressions per dollar compared to radio ads, making them a cost-effective solution for maximizing advertising impact.
Looking to learn more about 30-sheet billboards and how they can elevate your campaign? Contact DASH TWO today to explore your options!
What Size is a 48-Sheet Billboard?
The standard sizes for a 48-Sheet Billboards are:
- 10 feet high and 20 feet wide
- 3094 mm high x 6096 mm wide
48-Sheet Billboards are strictly a UK Billboard format and are not found in most other countries.
What Are the Dimensions of a 96-Sheet Billboard?
A 96-Sheet Billboard is a prominent outdoor advertising format, typically used in the UK for maximum visibility. The standard dimensions for a 96-Sheet Billboard are:
- 10 feet high by 40 feet wide: Ideal for making a bold statement in high-traffic locations.
- 3094 mm high by 12192 mm wide: Metric equivalent of the standard size.
96-Sheet Billboards are a strictly UK-specific format and are rarely found in other countries, making them a unique feature of the British outdoor advertising landscape. These billboards are often placed in urban centers, along busy roads, or near major public transit hubs, ensuring they capture the attention of large audiences.
Considering their size and prominence, 96-Sheet Billboards are an excellent choice for advertisers looking to make a strong visual impact. Interested in exploring similar billboard formats outside the UK? Learn more about global billboard options with DASH TWO.
What Are the Dimensions of a Spectacular Billboard?
Spectacular billboards are essentially larger-than-life billboards that dominate their environment with their sheer size and visual appeal. The most common dimensions for spectacular billboards include:
- 16 feet high by 60 feet wide: Perfect for large-scale visibility in busy areas.
- 20 feet high by 60 feet wide: Even more prominent, ideal for creating a lasting impression in high-traffic zones.
Spectacular Billboard Sizes
What Is a Spectacular Billboard?
A spectacular billboard is, as its name suggests, an extraordinary, super-sized billboard designed to capture attention on a massive scale. These larger-than-life advertisements are rare and typically located in high-profile areas like Times Square in New York City or the Las Vegas Strip.
Unlike standard billboards, spectaculars often include premium features such as backlighting, 3D elements, or digital displays, making them impossible to ignore. Their massive size and eye-catching enhancements make them perfect for delivering bold, unforgettable messages. However, due to their scale and prominence, they are often used by established brands with significant advertising budgets.
Did You Know?
In 2014, Daktronics installed the world’s largest spectacular billboard in Times Square, spanning an incredible 25,000 square feet. At the time of its debut, ad space on this massive billboard was priced at $2.5 million for a four-week campaign, making it one of the most coveted advertising spaces in the world.
If you’re considering a spectacular billboard for your next campaign, contact DASH TWO to explore how these high-impact advertisements can elevate your brand’s visibility.
What Size Is an 8-Sheet Billboard?
The standard size of an 8-sheet billboard is:
- 6 feet high and 12 feet wide
Did you know: Originally, the term “junior poster” referred to a 6 sheet billboard is the smallest billboard available, which measured 4 feet, 4 inches, by 9 feet, 10 inches. But these days, you don’t hear much about 6 sheets — or some of the other common terms from years ago, such as a 3 sheet (3 feet by 6 feet, usually found outside of shops) or 24 sheet (once the most common size across the United States).
What Is an 8-Sheet?
You may also hear 8 sheets referred to as junior posters. These are the billboards you see when you’re walking around town. They are placed in high-traffic, high-visibility areas, such as near busy corners or popular restaurants or bars. They can be freestanding or mounted on the side of a building.
Posters target pedestrians as well as vehicle drivers. They need to be bold and draw attention quickly, as they’re often competing with other 8 sheets in the area. While they’re smaller than the billboards you see on the side of the road, they can be equally effective.
Rented by the month, they make excellent places to advertise an upcoming concert or film. They can also carry timely advertising, such as information on an upcoming sale. An 8 sheet can be digital, too.
What Are the Standard Sizes for Mobile Billboards?
Mobile billboards are available in a variety of sizes, tailored to fit the flatbed or box they are mounted on. Common dimensions for mobile billboards include:
- 6’4”H x 11’W: Compact and ideal for navigating tighter urban areas.
- 10’H x 22’W: Larger formats that offer greater visibility on busy streets and highways.
Mobile billboards are essentially billboards on the move, transported by trucks to maximize exposure in high-traffic areas. Their size varies based on the dimensions of the flatbed or box they are mounted on, offering flexibility for different campaign needs. Most mobile billboards are digital, allowing advertisers to easily resize or update content in real-time, enhancing their versatility.
Mobile billboards provide an excellent opportunity to target multiple locations in a single day, making them a dynamic and effective addition to any outdoor advertising strategy.
Factors to Consider When Choosing the Right Billboard Size
How do you determine the ideal billboard size for your campaign? The answer depends on several factors tailored to your specific needs. Consider these key elements when selecting the best billboard size:
- Budget: Larger billboards may offer greater visibility but typically come with higher costs.
- Creative: The size of the billboard can impact the design layout and the effectiveness of your message.
- Lighting: Illuminated billboards can enhance visibility, especially at night.
- Visibility: The billboard’s location and sightlines determine how far your ad can be seen.
- Time Constraints: Campaign duration may influence whether a static or digital billboard is a better fit.
- Target Audience: Choose a size that aligns with your audience’s viewing habits, such as commuters on highways or pedestrians in urban areas.
- Permanence: Decide whether you need a permanent or rotary billboard placement based on your campaign’s goals.
At DASH TWO, we’ve secured billboards of all sizes for our clients, tailoring each campaign to their specific goals. Whether you’re working with a tight budget or planning a large-scale rollout, we have the expertise to find the perfect billboard for you. If you’re curious about billboard pricing, check out our comprehensive guide to billboard costs.
Billboard Ad Sizes World Wide
Below is a Table of Billboard Ad Sizes from the United States, Mexico, Canada, UK, Italy and more.
| Billboard Type | Dimensions (Feet) | Dimensions (Meters) |
|---|---|---|
| 8-Sheet Poster (USA) | 6'H x 12'W | 1.8m H x 3.7m W |
| 30-Sheet Billboard(USA) | 10'H x 22'W | 3m H x 6.7m W |
| Mobile Billboards (USA) | 6’4”H X 11'W | 1.9m H x 3.4m W |
| Street Level Billboard (USA) | 6'H x 16'W | 1.8m H x 4.9m W |
| Spectaculars (USA) | Varies | Varies |
| Wallscapes (USA) | Varies | Varies |
| Billboards (USA) | 14'H x 48'W | 4.3m H x 14.6m W |
| Digital Bulletins (USA) | 14'H x 48'W | 4.3m H x 14.6m W |
| Painted Murals (USA) | 12'H x 25'W | 1.8m H x 7.6m W |
| 4 Sheet Poster Size (UK) | 5'H x 3.33'W | 1524 mm H x 1016 mm W |
| 6 Sheet Poster Size (UK) | 5.9H x 3.93'W | 1800 mm H x 1200 mm W |
| 12 Sheet Posters Size (UK) | 5'H x 10'W | 1524 mm H x 3048 mm W |
| 16 Sheet Poster Size (UK) | 10'H x 6.66'W | 3048 mm H x 2032 mm W |
| 32 Sheet Poster Size (UK) | 10'H x 13.33'W | 3048 mm H x 4064 mm W |
| 48 Sheets Billboard Size (UK) | 10'H x 20'W | 3094 mm H x 6096 mm W |
| 64 Sheet Billboard Size (UK) | 10'H x 26.66'W | 3048 mm H x 8128 mm W |
| 96 Sheet Billboard Size (UK) | 10'H x 40'W | 3048 mm H x 12192 mm W |