New York + Los Angeles
July 2019
Get ready to make waves with the Sofia Richie Bikini Collection, a stunning collaboration designed to turn heads. Highlighted on Sofia Richie’s Instagram page, this collection offers a sneak peek at its bold and vibrant designs that embody confidence, style, and sophistication.
The wait is over—now you can preview the full lookbook and shop the exclusive tie-dye Sofia Richie Bikini Collection. Each piece is thoughtfully crafted to deliver a perfect blend of comfort and fashion, allowing you to showcase your unique personality while channeling effortless beach vibes.
On July 8, 2019, we launched an impactful Wild Posting® campaign to introduce the collection to major markets like New York and Los Angeles. Bold, eye-catching posters adorned urban hotspots, ensuring the Sofia Richie Bikini Collection reached fashion-forward audiences across the country. These strategically placed visuals created buzz and excitement, leaving a lasting impression on passersby.
This campaign’s success echoes other high-profile initiatives, such as the Playboy Wild Posting® campaign in Los Angeles and New York, which used similar tactics to captivate audiences with bold, stylish messaging.
Whether through innovative designs or impactful marketing strategies, the Sofia Richie Bikini Collection stands as a testament to the power of creativity in fashion. Dive into the collection today and discover the pieces that will define your summer.
