Outdoor Advertising
Guerilla Advertising
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What We Do
What Is Guerilla Advertising?
Guerilla advertising works because it makes an impression.
The best campaigns put ads in surprising places — a dollar
bill with a sticker over George Washington’s face, arresting
chalk art on a sidewalk, or a flash mob that blurs the line
between performance and promotion.
When you make people stop and stare, you’ve already won half the battle.
These tactics work because they make an impression — and
these days, making an impression means a secondary way to
build buzz through social media. People post about things
they find clever and amusing, even if it’s advertising.
This creates another channel for your message and increases
the possibility it goes viral.
STICKERING — AUSTIN
Types of Guerilla Advertising
From sidewalk stencils to wall projections, guerilla
advertising takes many forms. Here are the most effective
formats we run for our clients.
Sidewalk Stencils
Wall Projections
Night projectors display images or video on buildings at
night. No approvals needed, no trace left behind —
turnaround time is hours.
Street Teams
People on the ground distributing product samples,
coupons, flyers, and stickers. Direct, personal,
and impossible to ignore.
Stickering
Placing stickers anywhere and everywhere to bomb an
area with your brand. A true guerilla format with
maximum street-level saturation.
Flyer Distribution
Targeted flyer campaigns get your message directly into people’s hands. High-traffic areas, events, and retail corridors are ideal for maximum reach and recall.
We also run dedicated campaigns for wall projections, murals, and wheatpasting — each with their own page covering costs, examples, and how to get started.
STICKERING — AUSTIN
WALL PROJECTION — LOS ANGELES
Wild Posting® — MLB
SIDEWALK STENCIL — LOS ANGELES
Wild Posting® — Austin
How Guerilla Advertising Can Help You
It's unexpected
Guerilla advertising works because people don’t see it coming. An ad in an unanticipated place demands attention in a way a billboard or digital ad never can.
It creates buzz
The best guerilla campaigns get people talking — and posting. A clever stencil or projection can spread across social media and reach an audience far beyond the physical location.
It's cost-effective
It's highly shareable
People photograph and share guerilla ads because they’re genuinely surprising and creative. Your campaign gets a second life online long after the physical execution is done.
It reaches people in context
Guerilla advertising meets your audience where they already are — on the street, at events, in neighborhoods. The message lands in the real world, not behind a screen.
It's versatile
Wild Posting®
Campaigns Examples
As the trademark owner of “Wild Posting®,” we’ve run many campaigns and know the best ways to execute them. Here are a few examples of Wild Posting® campaigns we’ve done in public spaces.
Sidewalk Stencils
You can put thin or card-stock posters along construction barricades, fences or barriers that keep the passersby from looking into the construction site. They aren’t permanent—they’ll come down with the barricade—but draw a great reaction from people walking past.
01
Wall Projections
You can choose from standard-sized and oversized posters for a campaign, and both have advantages. With standard-sized posters, you can fit more of them in the space, so you might want to vary them, making every other one different.
02
Stickering
These take up a much bigger chunk of real estate and allow for more intricate creative. An oversized poster might be three or four times as big as a standard one. This is probably the approach most associated with traditional Wild Posting®.
03
Street Teams
Domination is exactly what it sounds like—putting up so many posters in so many places in a small area that everywhere someone looks, they’re taking in one of your posters.
04
Insider Knowledge
Running a Wild Posting® campaign can be challenging the first time.
With over 20 years of experience of Wild Posting®, DASH TWO is a favorite for many agencies and brands.
Wild Posting® — Los Angeles
Wild Posting® — Duolingo
Sidewalk Stencils
What are sidewalk stencils?
Sidewalk stencils are created by laying a stencil on a sidewalk
and painting it in with chalk or paint. Chalk is typically
preferred — it’s temporary, nontoxic, and most cities have no
ordinances against it.
What are the benefits?
Sidewalk stencils can be placed on almost any sidewalk in any
market. They’re great for pop-up stores, record releases, product
launches, and events. Placed in high foot traffic areas they
create immediate buzz at street level.
How much do sidewalk stencils cost?
Sidewalk stencils can be executed for as little as $50 per
installation depending on the market and complexity of the
stencil — making them one of the most cost-effective forms
of guerilla advertising available.
Street Teams
What is a street team campaign?
Street teams are people on the ground distributing anything
from product samples to coupons to flyers and stickers.
It’s one of the most direct and personal forms of guerilla
advertising — your message goes directly into someone’s hands.
What are the benefits?
Street teams create real human connections with your target
audience. They can be deployed at events, concerts, outside
retail locations, college campuses, or anywhere your audience
gathers. The personal interaction makes your brand memorable
in a way passive advertising can’t replicate.
What can street teams distribute?
Product samples, branded merchandise, flyers, coupons,
stickers, QR code cards, and more. Street teams can also
gather data, conduct surveys, or drive foot traffic to a
nearby activation or store.
Wild Posting® — Los Angeles
Wild Posting® — MLB
Wild Posting® — Door Dash
Wild Posting®
Stickering
What is a stickering campaign?
Stickering campaigns involve placing stickers anywhere and
everywhere possible to saturate an area with your brand.
Street poles, lamp posts, benches, windows, and any other
surface become canvases for your message.
What are the benefits?
Stickering is one of the most cost-effective guerilla formats
available. Stickers are cheap to produce, fast to deploy, and
can be placed by a small team across an entire neighborhood in
a single outing. They stick around long after the campaign
ends, delivering continued impressions at no extra cost.
Where do stickering campaigns work best?
High foot traffic urban areas, music festivals, college
campuses, and events like SXSW are ideal. The denser the
foot traffic, the more impressions your stickers generate.
Targeting areas where your audience already gathers maximizes
relevance and recall.
Wild Posting® + QR Code Campaigns
Wild Posting® isn’t just analog anymore. More and more brands are combining physical posters with QR code activations to bridge the gap between street-level engagement and digital interaction. These hybrid campaigns offer the best of both worlds: the visual impact of outdoor media with the trackability and reach of online platforms.
How Brands Use QR Codes in Wild Posting®
- Exclusive Drops: Scan-to-access unreleased content, early ticket sales, or limited merch.
- Music Previews: Direct links to Spotify, Apple Music, or YouTube for new singles and albums.
- AR Filters & Experiences: Unlock immersive Instagram or TikTok effects tied to the campaign.
- Live Event Integration: Promote tour dates with geofenced QR codes leading to Ticketmaster or Bandsintown pages.
QR codes make Wild Posting® campaigns measurable—giving you real-time data on scans, location performance, and user behavior. Whether you’re building hype around an album drop or creating buzz for a streetwear launch, these scannable campaigns increase engagement and prove ROI.
Wild Posting® — Los Angeles
Wild Posting® — MLB
Is it time to ramp up your digitaladvertising strategy?
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(310) 439-2356 · 214 S. Locust St. #200, Inglewood CA 90301
Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.
214 S. Locust St. #200
Inglewood, CA 90301
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