Los Angeles + New York
October 2021
Introducing Athletic Brewing Company: A Trailblazer in Non-Alcoholic Craft Beer
Athletic Brewing Company stands as a shining example of innovation in the beverage industry, redefining the craft beer landscape with its exceptional range of non-alcoholic brews. Based in Stratford, Connecticut, this forward-thinking company was co-founded in 2017 by two passionate visionaries, Bill Shufelt and John Walker. Together, they embarked on a mission to revolutionize the way people perceive non-alcoholic beer, crafting beverages that offer the same complexity and enjoyment as their alcoholic counterparts, without compromise.
With a commitment to quality, flavor, and inclusivity, Athletic Brewing quickly carved out a unique space in the market, appealing to individuals seeking a healthier, more mindful approach to drinking. Their dedication to crafting brews that resonate with beer enthusiasts and casual drinkers alike has earned the company a loyal following and numerous accolades.
An Advertising Campaign That Turned Heads: Wild Posting® Brilliance
In October 2021, Athletic Brewing took its bold approach to branding and promotion to the streets with a Wild Posting® advertising campaign that captured the essence of the company’s innovative spirit. This unconventional form of outdoor advertising transformed urban landscapes into vibrant showcases for the Athletic Brewing brand, using visually arresting posters to spark curiosity and enthusiasm among passersby.
The campaign served as an invitation to beer lovers everywhere to experience something extraordinary: non-alcoholic craft beer that doesn’t sacrifice taste or quality. By strategically placing eye-catching visuals in high-traffic areas, the campaign not only increased brand awareness but also reinforced the company’s mission to make mindful drinking both accessible and exciting.
Through this dynamic advertising effort, Athletic Brewing demonstrated the power of creativity in connecting with audiences, further solidifying its position as a leader in the non-alcoholic craft beer revolution. This Wild Posting® campaign was not just about promotion—it was a celebration of a brand that continues to challenge norms and inspire new possibilities in the world of beverages.
