Keeping track of available outdoor ad inventory is a vital aspect of a media buyer’s role. At DASH TWO, we combine prior knowledge, vendor research, and tools like Google Street View to locate the best options for our clients. Recently, we’ve expanded our capabilities by partnering with DOmedia’s extensive database of out-of-home inventory, uncovering new opportunities in both bustling urban centers and secondary markets for highly targeted outdoor campaigns.
Not long ago, identifying ideal billboard locations required a manual approach. Beyond contacting known vendors, tools like Google Street View were often used to scout inventory, examining locations board by board. DASH TWO founder Gino Sesto describes the process as time-consuming but effective for pinpointing the perfect spots for clients.
For instance, when targeting attendees of a specific fan convention, we’d carefully analyze the surrounding area block by block on Google Maps. Spotting a billboard or poster location often meant zooming in to identify the vendor’s contact details. While thorough, this approach was labor-intensive and occasionally left out lesser-known options.
To streamline this process and expand our reach, DASH TWO now leverages DOmedia, a leading platform for out-of-home software and services. This partnership bridges information gaps and allows us to uncover even the most obscure inventory.
With DOmedia, we’ve already expanded our inventory pool significantly. In Nashville, for example, we’ve identified smaller vendors we hadn’t worked with before. The platform has also revealed previously hidden opportunities in larger markets and unique locations like small businesses offering space for just one or two boards. These insights enable us to craft more precise campaigns for our clients.
By moving beyond well-known vendors and eliminating the need for time-intensive manual searches, DASH TWO can now focus on leveraging a full range of inventory options. DOmedia empowers us to provide our clients with the most effective and tailored outdoor advertising solutions available.