Google recently announced a new YouTube ad format, six-second pre-roll video Bumper ads that are unskippable. A great fit for both mobile and desktop, DashTwo has early Beta access to Bumper ads which will be offered through Google AdWords.

Bumper ads can be used for a variety of campaigns including teasers building up to a reveal. However great success has already been achieved during early trials combining Bumper ads and the TrueView format.

For example, guest artists for Rudimental’s latest release were featured in a series of Bumper ads that Atlantic Records/Warner Music Gruops Fiona Byers describes as “a really important part of the recent Rudimental campaign to tell the story of the band’s second album. Through cost-efficient bumpers we could really showcase the plethora of legendary guests featured on the record. They each gave a short sharp insight into a featured artist and individual track on the album, with TrueView providing the fuller story around the album and the band.”

Ed Sheeran Featured In Rudimentary Bumper Ad

DashTwo’s Beta access means that you can be an early adopter of a smart new format.

Bumpers are bought on CPM and it’s estimated that auctions can be won at less than $10 though that will vary based on targeting.

Requirements for Beta access include:

1) 6-second creative/video ad;

2) Advertiser uploads bumper ad to their channel and sets as public to generate the Video Wall and Companion on mobile;

3) Run Brand Lift study on both mobile and desktop;

4) Budgetary requirement of either (A) $1000+/day and a campaign duration of 7+ days OR (B) a minimum spend of $7K.

Contact DashTwo to get your campaign started.

For more inspiration see how Audi chopped their TrueView video into snackable moments and little haiku.

Gino Sesto

Gino Sesto

Gino Sesto is the Founder of DASH TWO, a Digital and Outdoor Advertising Agency based out of Culver City, CA. He has extensive experience and knowledge within the advertising industry, covering all formats from traditional media to digital media. Gino has over 25 years of experience and has helped with the release of several #1 records, including Bone Thugs N Harmony, The Offspring, Eminem, Jay-Z and more. Over the last 3 years, Gino has grown DASH TWO from 5 employees to over 20 employees and has expanded the company by opening a satellite office in Nashville, TN. Outside of DASH TWO, Gino is also a avid Certified Flight Instructor and is an active member of AOPA and The Entrepreneur Organization.

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