Interscope Records, an American record label owned by Universal Music Group.
Promote the new single from Lady Gaga’s upcoming sixth studio album.
Lady Gaga is one of the world’s most popular musical artists, and she had not released an album since her wildly successful work on the movie “A Star Is Born” in October 2018. Interscope Records wanted to make a splash with the new single debut and to do it in a way that matches Lady Gaga’s larger-than-life personality.
She is all about her fans — a group she affectionately calls “Little Monsters” — who are incredibly active on social media. Any promotion for the new single had to be fan-oriented, something the Little Monsters could see, experience and share.