Digital Search Advertising
Our digital advertising strengths include search engine advertising. We are masters of PPC(pay-per-click) ads and know how to find and use the perfect keywords for your brand. We make sure that when someone types in the keywords associated with your product or service your advert pops up to lure them towards clicking and conversions. This digital marketing channel helps smaller business compete successfully online by targeting their audience in their local area.
Our expertise in this digital marketing space ensures that you bid on the most effective keywords for your brand. Every time someone searches your chosen keywords, we’ll make sure that your text ad will be triggered and shows up in the sponsored section of the SERP’s. We’ll design your ads to be click-worthy with compelling text that hooks the user and tempts them to visit your website. We pride ourselves on being able to find the perfect keywords, long tail keywords, LSI keywords and negative keywords that align with what people are searching for online about your product.
This is a cost-effective solution for smaller businesses to take on their giant competitors in the local market thanks to the geo-fencing capabilities of search engine advertising.
When a consumer is searching online to compare prices and specs of a potential purchase in your niche, we put your ad in their eye line. Your digital advertising is relevant to what they are looking to buy and should ignite their curiosity to click on your offering. No one likes to be bombarded with digital advertising that is entirely irrelevant to what they are looking for online. Unobtrusive ads that assist customers with their queries will get their attention every time, especially when they are crafted by our Dash Two wordsmiths.
Our digital marketing experience has taught us how to track the success of every PPC campaign from impression, to click, to purchase to deliver insights into your customer’s behaviors online. We use this valuable information to tweak your digital advertising PPC campaigns to improve conversions and click-through rates. We analyze the metrics to measure our digital advertising efforts in four ways:
- Click-through rates (CTR): we keep tabs on how many times your ad is clicked.
- Cost-per-thousand views (CPM): this is the effective method for pricing banner ads
- Cost-per-action (CPA): we look at the costs associated with completing a specific action, i.e., new customer acquisition
- Cost-per-click (CPC): we look at how much it costs you to engage a prospect or existing customer.
Dash Two stays actively engaged in measuring and adjusting all digital advertising campaigns to ensure you are growing your revenue and building your brand with every search engine ad we place for you. As technology continues to accelerate, offering innovative ways to connect with the right target audience, at the right time and in the right place we are there to leverage its extensive capabilities for you. We keep abreast of all trends and advancements in tech to provide you with digital advertising strategies that work.