Outdoor Advertising:
Wild Posting® How to run a successful Wild Posting® Campaign
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What Is Wild Posting® Advertising?
Wild Posting® is a form of outdoor advertising that involves posting thin paper posters side-by-side on buildings, barricades or construction site barriers, using wheatpaste (a combo of wheat flour and water) to adhere the posters.
Most campaigns have an element of timeliness by promoting a sale or event, and they’re designed to be eye-catching, the type of thing that will earn a second look in a busy urban landscape. Posters are usually placed at street-level, where motorists and pedestrians can see them.
You can think of them as public bulletin boards that swap a different surface for the bulletin board.
We’ve seen or created terrific Wild Posting® campaigns using everything from newspaper kiosks to metal surfaces to street poles as a canvas. Creativity is baked into this approach, and the more creative you get, the more people will notice your message.
How These Ads Can Help You
AFFORDABILITY
Wild Posting® campaigns are a cost-effective advertising option, allowing you to execute a robust campaign at a fraction of the cost of other advertising methods.
BUZZ
Wild Posting® generates buzz due to its guerrilla marketing appeal. Its unconventional style often gives the impression of being edgy or illicit, even when fully approved by property owners.
SOCIAL CACHET
Buzzworthy campaigns encourage social sharing, giving Wild Posting® a second life online. Your ad can reach an audience far beyond the campaign’s physical location, making Wild Posting® a highly shareable form of Outdoor Advertising.
FREQUENCY
Repetition matters. The repeated exposure of Wild Posting® ads helps boost recall, ensuring your audience remembers key details like album names, product launches, or event dates.
BRANDING
Beyond promoting specific events or products, Wild Posting® is an excellent tool for brand recognition. It reinforces your logo, colors, and overall brand identity in high-visibility areas.
LONGEVITY
Wild Posting® campaigns have staying power. Posters can remain in place for weeks or even months, providing long-lasting visibility and continued audience engagement.
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Wild Posting® Campaigns Examples
As the trademark owner of “Wild Posting®,” we’ve run many campaigns and know the best ways to execute them. Here are a few examples of Wild Posting® campaigns we’ve done in public spaces.
BARRICADES
You can put thin or card-stock posters along construction barricades, fences or barriers that keep the passersby from looking into the construction site. They aren’t permanent—they’ll come down with the barricade—but draw a great reaction from people walking past.
STANDARD-SIZED POSTERS
You can choose from standard-sized and oversized posters for a campaign, and both have advantages. With standard-sized posters, you can fit more of them in the space, so you might want to vary them, making every other one different.
OVERSIZED POSTERS
These take up a much bigger chunk of real estate and allow for more intricate creative. An oversized poster might be three or four times as big as a standard one. This is probably the approach most associated with traditional Wild Posting®.
DOMINATION
Domination is exactly what it sounds like—putting up so many posters in so many places in a small area that everywhere someone looks, they’re taking in one of your posters.
Typical Cost of Wild Posting®
The price of Wild Posting® campaigns is quite affordable. For less than $5,000 you can target 20 locations in Los Angeles. You’ll pay less than half what buying a billboard in LA costs. However, if you want to paper the city, covering entire walls across high-traffic areas, you will have to use a large budget. Request QuoteInsider Knowledge
Running a Wild Posting® campaign can be challenging the first time.
With over 20 years of experience of Wild Posting®, DASH TWO is a favorite for many agencies and brands.
WHAT LOCATIONS WORK BEST FOR WILD POSTINGS®?
Urban areas in major cities like Chicago, Nashville, Los Angeles, New York, Miami, London, and Paris are ideal for Wild Posting® due to their high levels of pedestrian traffic. For instance, in Los Angeles, neighborhoods like West Hollywood, Silver Lake, Santa Monica, and Venice are prime locations. Similarly, in New York City, hotspots like Chelsea, Soho, and the Village are popular choices. More generally, these locations work best for Wild Posting® campaigns:
- Urban downtowns
- Parks, especially skateboard parks
- Outdoor malls
- Retail areas
- Construction sites
- College campuses
COMMON DIMENSIONS OF WILD POSTING®
The standard size for Wild Posting® posters is 36 inches high by 24 inches wide. For Jumbo Posters, the dimensions are 72 inches high by 48 inches wide, making them perfect for greater visual impact in high-traffic areas.
WHO WILD POSTING® IS FOR
Wild Posting® is an effective advertising method for industries that thrive on visual appeal and trendsetting, including:
- Fashion
- Music
- Cannabis
- Streaming services
- Cosmetics
- Movies
HOW WILD POSTING® WORKS
To launch a Wild Posting® campaign, start by identifying the locations where you want to place your ads and securing permission from the property owner or vendor. While Wild Posting® has a guerrilla-style aesthetic, conducting the campaign legally ensures your posters remain in place without risk of removal.
Most Wild Posting® campaigns typically target around 20 locations and use 250 standard-sized posters. To make your campaign stand out, you can get creative with the design. Consider these ideas:
- Using identical messages on each poster but varying the colors to catch the eye
- Arranging posters into shapes, like a heart or star, for visual impact
- Spelling out a word or name related to the campaign, such as an artist’s name or album title
To install the posters, wheatpaste is the go-to adhesive method. Alternatively, you could use magnets for metal surfaces to give your campaign a playful twist. Wild Posting® promotions typically stay up as long as property owners allow, or until another advertiser layers over them. Generally, posters have about a two-week lifespan before they begin to fade or wear down.
Now that you know how Wild Posting® works, it’s time to take action. Ready to amplify your brand? Contact us today to learn more about this creative advertising method and start planning a campaign that makes an unforgettable impression!
