New York Outdoor Advertising

Billboard Advertising in New York, NY

From Times Square to the outer boroughs and the expressways — DASH TWO finds the right billboard locations in New York at the right price.

We work with companies like…

Wild Posting®◆ Billboard Advertising◆ Digital Media Buying◆ Programmatic Advertising◆ Street Furniture◆ Experiential Marketing◆ Cinema Advertising◆ Creative Services◆ Wild Posting®◆ Billboard Advertising◆ Digital Media Buying◆ Programmatic Advertising◆ Street Furniture◆ Experiential Marketing◆ Cinema Advertising◆ Creative Services◆

Prices

How Much Do New York Billboards Cost?

Billboard advertising in New York starts as low as $1,500 per month for posters in outer borough areas, with billboards along the Major Deegan or FDR Drive running up to $20,000. Digital billboards in Midtown and Times Square typically fall between $10,000 and $50,000+, and wallscapes start at $25,000 and up. New York is the most expensive billboard market in the country — but also the highest reach. Prices reflect four-week campaigns (excluding wallscapes, which have extended durations) and are based on recent market averages.

The Cheapest Billboards in New York

Posters in outer borough and residential areas: $1,500 to $3,500
Billboards along outer expressways: $2,500 to $6,000
Billboards in Brooklyn, Queens, and the Bronx away from major corridors: $2,000 and lower
Digital billboards outside Manhattan: $3,000 to $7,000
Mobile billboards: $500 to $2,500 per day

The Most Expensive Billboards in New York

The City

About New York

New York City is the largest city in the United States and the most competitive billboard market in the world. Known for its iconic skyline, relentless energy, and a population that represents virtually every demographic on the planet, New York offers advertisers unparalleled access to a massive, diverse, and highly influential audience. From Times Square to the Brooklyn waterfront, SoHo, and the outer boroughs, New York’s neighborhoods each draw a distinct and passionate local audience.

The FDR Drive, West Side Highway, I-278, I-87, and the Brooklyn-Queens Expressway carry millions of commuters daily between the five boroughs and the surrounding metro, creating consistent, high-frequency exposure for billboard campaigns across the entire region. If you’re considering billboard advertising in Manhattan, Brooklyn, Queens, the Bronx, or anywhere across the greater New York metro, we know this market. Let us help you find the right locations and lock in competitive pricing for digital, mobile, and traditional outdoor advertising.

Most advertisers book a board and hope for the best. We do it differently. DASH TWO brings 15+ years of media buying experience, real-time campaign tracking, and a data-first approach to every market we work in. Whether you’re running a weekend blitz in Times Square or a month-long freeway campaign on the BQE, we make sure every dollar is working.

New York is also one of the most active Wild Posting® markets in the country — a natural complement to billboard campaigns for brands looking to dominate the streets at eye level.

New York is also the only market in the country where subway advertising rivals billboards as a primary OOH format — with 3.5 million daily riders making the MTA one of the most powerful media networks in the world.

the Landscape

New York Outdoor Advertising Market Data

New York City is home to a population of 8.3 million in the city proper and over 20 million across the greater metro — the largest DMA in the United States. The market is extraordinarily diverse, with significant Black, Hispanic, Asian, and White populations spanning every income level and industry. Major employers including JPMorgan Chase, Goldman Sachs, and Verizon are headquartered in the city, alongside the world’s largest concentration of media, fashion, finance, and entertainment companies.

The New York market features billboards concentrated along the FDR Drive, West Side Highway, I-278 (BQE), I-87, and the Lincoln Tunnel corridor, with a massive digital presence in Midtown, Times Square, and the Hudson Yards area. For brands looking to reach the most influential consumer market in the world, outdoor advertising in New York delivers unmatched reach and cultural impact.

New York Billboards

Types of Billboards in New York

Billboard

Billboards are the largest standard format, dominating New York’s expressways and major arterials. At 14′ x 48′, they deliver maximum visibility to high-speed traffic on corridors like the BQE and FDR Drive. Best for brands looking for broad reach and strong brand awareness across the entire metro. Learn more about billboard advertising.

Dimensions:
Billboards measure 48 feet wide x 14 feet tall.

Poster

Posters (30-sheets) are smaller than bulletins and placed in urban neighborhoods targeting pedestrians and slower-moving traffic. New York’s dense neighborhoods like Williamsburg and SoHo are ideal for this format. Best for local campaigns and businesses targeting specific zip codes or demographics.

Dimensions: The majority of posters measure 22 feet wide x 10 feet tall.

Digital Billboard

Digital billboards rotate multiple ads on a single LED screen, offering flexible scheduling and real-time creative updates. New York’s digital inventory is concentrated along major expressways, Midtown, and Times Square. Best for time-sensitive promotions, event advertising, and A/B testing creative. Explore digital billboard options in the New York market.

Dimensions: Digital bulletins measure 48 feet wide x 14 feet tall.

Mobile Billboard

Mobile billboards put your message on a truck-mounted display that drives directly to your target audience — festivals, sporting events, neighborhoods, or competitor locations. New York’s dense urban core and packed event calendar make mobile a strong tactical format. Learn more about mobile billboard advertising.

Wallscape

Wallscapes are large-format ads painted or printed on the side of buildings, offering high-impact visibility in high-foot-traffic areas. New York’s iconic building stock and street-level culture make wallscapes one of the most powerful formats in the market. Best for brand awareness and cultural moments. See wallscape advertising options with DASH TWO.

New York, NY

Population: 8.3 Million

White 32%

Hispanic 29%

Black 24%

Asian 14%

Other 1%

2,000+

Billboards

places to advertise

Best Locations for New York Billboards

New York is one of the most congested cities in the world — commuters on the BQE, the FDR, and the West Side Highway can sit in traffic for 30 minutes or more. Based on our experience, here are some of the best locations for New York billboards:

Times Square Digital Spectacular Billboards

Times Square

Times Square is the most visited and most recognizable billboard location in the world, drawing over 50 million visitors annually. Digital spectaculars here command premium rates but deliver unmatched cultural impact and earned media. Top advertising categories include entertainment, consumer products, tech, fashion, and major brand launches. Explore digital billboard options in Times Square — or read our guide to advertising in Times Square on New Year’s Eve.

The BQE (Brooklyn-Queens Expressway)

The BQE is one of New York’s busiest and most iconic expressways, carrying hundreds of thousands of vehicles daily between Brooklyn, Queens, and Manhattan. Billboards along this corridor deliver massive reach across a diverse, high-density audience. Top advertising categories include consumer products, healthcare, retail, and major brand campaigns. See how billboard advertising performs on high-speed corridors like the BQE.

A bulletin billboard in Queens, New York advertising Wilson Sporting Goods for the US Open.

Digital Billboard Advertising — Times Square, New York

Midtown Manhattan

Midtown is the commercial heart of New York City, home to the world’s largest concentration of office buildings, hotels, and tourist attractions. Billboard placements here reach an affluent, international audience around the clock. Top advertising categories include financial services, luxury goods, entertainment, and hospitality. Contact us to check current availability in Midtown.

The FDR Drive

The FDR Drive runs along the east side of Manhattan, connecting Lower Manhattan to the Upper East Side and carrying heavy commuter and tourist traffic daily. Billboards here deliver strong reach into Manhattan’s most affluent corridors. Top advertising categories include real estate, financial services, luxury brands, and healthcare.

Times Square Subway Entrance with Digital Ad Panel | Manhattan NYC

ILIA Beauty Wall Billboard in Williamsburg, Brooklyn

Wicker Park / Bucktown

Williamsburg is one of New York’s most culturally vibrant neighborhoods, attracting a young, creative, and brand-conscious audience from across the five boroughs. Street-level posters and wallscapes perform particularly well here. Top advertising categories include fashion, food and beverage, music, entertainment, and lifestyle brands. Learn more about wallscape advertising in New York’s trendiest neighborhoods.

Client Testimonials

What Our Clients Say

“

We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.

Brian Shafton

RBC Records

“

DASH TWO’s marketing services are great to work with! They are prompt, professional, and simply put — they get it. Our results have been fantastic!

Renee Frank

Marketing, Frank Productions Inc.

“

DASH TWO is an excellent boutique media buying shop. If you need programmatic advertising and digital ad services, I highly recommend them.

Josh D’Amore

300 Entertainment

Ready to get started?

New York Creative Examples

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Thinking About Billboard Advertising in New York?

Contact us to learn more about billboards in New York. Whether you’re targeting Times Square, the expressways, or local neighborhoods, we can help you build a high-impact outdoor campaign that fits your budget and goals.

Why DASH TWO

Why DASH TWO for New York Billboards?

New York is unlike any other billboard market in the world. The sheer density of inventory, the complexity of borough-by-borough audience shifts, and the premium pricing on Manhattan placements mean that buying outdoor media here requires more than just a rate card. Knowing which operators control the best locations, what fair market pricing looks like on the BQE versus a surface street in Williamsburg, and how to structure a campaign around New York’s constantly shifting traffic patterns — that’s where experience makes the difference.

DASH TWO has spent 15+ years building relationships with the major outdoor operators in the New York market, including Clear Channel, Lamar, and Outfront. We know what’s available before it hits the open market, and we have the leverage to negotiate competitive rates on your behalf — whether you’re booking a freeway bulletin on the BQE or a wallscape in SoHo. We don’t just book boards — we monitor campaign performance in real time and make adjustments to ensure your spend is working as hard as possible from day one. See how we did it with our DJ Khaled New York campaign.

Whether you’re a New York-based business looking to reach locals or a national brand activating in the world’s most influential market, DASH TWO gives you a single point of contact for everything from strategy and buying to creative and reporting. We treat every budget — startup or Fortune 500 — like it’s our own.

Billboard Advertising in New York FAQ

How much does a Times Square billboard cost?

Times Square is the most expensive billboard market in the world. Rates vary significantly by size, format, and placement:

Standard digital displays: $10,000 to $50,000 per 4-week period
Premium spectaculars and large-format displays: $50,000 to $150,000+
Full building wraps and iconic placements: $150,000 and more

Outside Times Square, New York billboard rates start as low as $1,500 for posters in outer borough areas and run up to $20,000 for prime expressway placements.

What types of billboards are available in New York?

New York has five main formats: billboards, posters, digital billboards, mobile billboards, and wallscapes. Each serves a different audience and campaign goal — from Times Square spectaculars to street-level posters in Brooklyn.

How many people will see my billboard in New York?

It depends on the location:

Times Square: 50+ million visitors annually — roughly 140,000 per day
BQE / FDR Drive: 200,000+ vehicles per day
Midtown Manhattan: 300,000+ daily pedestrians and commuters
Outer boroughs (Brooklyn, Queens, Bronx): 50,000–150,000 daily impressions depending on corridor
Greater metro area: 20 million+ residents across New York, New Jersey, and Connecticut

What's the difference between a Times Square spectacular and a standard billboard?

A standard billboard is a fixed or digital display typically measuring 48′ x 14′, placed along highways or urban corridors. A Times Square spectacular is a large-format, high-resolution LED display — often covering entire building facades — in one of the world’s highest-traffic locations. Spectaculars command premium pricing but deliver unmatched visibility, earned media, and cultural impact. Brands often use Times Square placements for major launches, album releases, and campaign moments designed to generate press and social media coverage.

What are the best neighborhoods for billboard advertising in New York?

The best locations depend on your audience and budget:

Times Square — global tourists, entertainment, fashion, and tech brands
Midtown Manhattan — business travelers, finance, luxury, and hospitality
Williamsburg / Brooklyn — young creatives, lifestyle, food and beverage, music
SoHo — fashion, luxury retail, and design-forward brands
The Bronx / Queens — diverse, high-density residential audiences at competitive rates

What's the difference between a static and a digital billboard?

Static (vinyl) billboards display a single printed ad 24/7 for the duration of your campaign. Digital/LED billboards rotate your ad among several advertisers and allow for quick creative updates without print production costs. Digital boards are ideal for:

Time-sensitive promotions
A/B testing creative
Dayparting (showing different ads at different times of day)

Can I run a short-term billboard campaign in New York?

Time-sensitive promotions
A/B testing creative
Dayparting (showing different ads at different times of day)

Which boroughs can I advertise in?

DASH TWO books billboard campaigns across all five boroughs:

Manhattan — premium inventory, highest traffic and visibility
Brooklyn — BQE corridor, Williamsburg, and dense residential neighborhoods
Queens — gateway to JFK, diverse audience, competitive pricing
The Bronx — I-87 corridor, Major Deegan Expressway, strong local reach
Staten Island — Staten Island Expressway, suburban commuter audience

What industries advertise on billboards in New York?

New York’s billboard market attracts virtually every industry, but the strongest categories include:

Entertainment — film, TV, music, and streaming services
Fashion and luxury goods
Financial services and fintech
Healthcare and pharmaceuticals
Real estate and hospitality
Tech and consumer apps
Food and beverage

Is New York billboard advertising worth the cost?

For the right brand and campaign, absolutely. New York delivers the highest concentration of media, press, and influencer attention of any market in the world. A well-placed billboard — especially in Manhattan — can generate significant earned media and social coverage that multiplies the value of your buy. For brands targeting a national or global audience, New York billboard advertising delivers cultural credibility that no other market can match. Contact us to discuss whether New York is the right fit for your campaign.

Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.

214 S. Locust St. #200
Inglewood, CA 90301

(310) 439-2356

Billboard Advertising in New York, NY