Philadelphia Outdoor Advertising

Billboard Advertising in Philadelphia, PA

Let us help you find the best locations and lock in competitive pricing for digital, mobile, and traditional billboards across Philadelphia and the Delaware Valley.

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Prices

How Much Do Philadelphia Billboards Cost?

Billboard advertising in Philadelphia starts as low as $1,500 per month, while premium bulletins along I-95 and the Schuylkill (I-76) can reach $20,000. Digital billboards in Center City and at the South Philadelphia sports complex typically run $10,000 to $20,000, and wallscapes start at $25,000 and up. Center City and high-traffic freeway corridors command the highest rates. Prices reflect four-week campaigns (excluding wallscapes, which have extended durations) and are based on recent market averages.

The Cheapest Billboards in Philadelphia

Posters: $3,000 to $5,000
Bulletins outside city limits and in low-income neighborhoods: $6,000 and lower
Bulletins downtown but not in the most-sought-after places: $6,000 to $10,000
Digital bulletins on highways: $6,000 to $10,000
Mobile billboards: $500 to $2,500 per day

The Most Expensive Billboards in Philadelphia

The City

About Philadelphia

Philadelphia, the birthplace of American independence, is one of the most established out-of-home advertising markets on the East Coast. Known for its historic landmarks, dense neighborhoods, and constant flow of commuters, sports fans, and tourists, Philadelphia offers powerful opportunities to connect with a broad, engaged audience. From Center City to the stadium district, billboard advertising in Philadelphia puts your message in front of millions, whether they’re passing the Liberty Bell and Independence Hall, climbing the steps of the Philadelphia Museum of Art, or grabbing a cheesesteak in South Philly. From the Main Line to the Delaware riverfront, the Philadelphia metro radiates history, grit, and energy, making it a standout setting for impactful advertising campaigns.

If you’re considering billboard advertising in Philadelphia, the Main Line, South Jersey, or anywhere in the Delaware Valley, we’ve got you covered with expert insights. DASH TWO books campaigns across the Philadelphia market every week and knows it inside and out. Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.

the Landscape

Philadelphia Outdoor Advertising Market Data

Philadelphia is the sixth-most populous city in the United States and the anchor of the Delaware Valley, the nation’s seventh-largest metro. Its population stands at about 1.58 million in the city proper, with roughly 6.2 million across the metro area, according to recent Census data. No single racial or ethnic group makes up a majority, and the city draws heavily from commuters, college students, and tourists. And they’re always on the move — Philadelphia’s dense road network and heavy commuter traffic make it a golden opportunity for advertisers.

The Philadelphia market features over a thousand billboards, including a growing number of state-of-the-art digital displays from operators like Clear Channel, Lamar, and Outfront. Combined with strong freeway, transit, and street-level inventory, that makes Philadelphia one of the most effective and cost-efficient major markets for billboard advertising in the Northeast.

Philadelphia Billboards

DASH TWO

Types of Billboards Available

Philadelphia has five main kinds of out-of-home advertising.

Billboard

Bulletins are strategically located along Philadelphia’s freeways and near key transit hubs like Philadelphia International Airport (PHL), welcoming travelers as they head into the city. These standard-sized billboards dominate major routes such as I-95, I-76 (the Schuylkill Expressway), I-676 (the Vine Street Expressway), US-1 (Roosevelt Boulevard), and the I-476 Blue Route, providing optimal visibility for both daily commuters and visiting travelers.

Dimensions:
Bulletins measure 48 feet wide x 14 feet tall.

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Poster

Posters, often referred to as 30 sheets, are smaller than billboards, measuring about half their width. You’ll find them along surface streets and in neighborhoods across Philadelphia and throughout the surrounding counties. While they offer a more compact canvas, posters still capture significant attention, making them an effective choice for hyper-local advertising.

Dimensions
The majority of posters measure 22 feet wide x 10 feet tall.

Digital Billboard

Over the last 20 years, digital billboards have steadily expanded across Philadelphia, particularly along major freeway corridors and in Center City. Digital inventory continues to grow as operators upgrade static boards to LED, giving advertisers more flexibility for time-sensitive messaging and creative rotation than ever before.

Dimensions
Digital bulletins measure 48 feet wide x 14 feet tall, but LA has other sizes of digital inventory available.

Mobile Billboard

Mobile billboards travel wherever you need them — special events, sporting venues, or simply driving around town to reach a wider swath of people. Measurements vary depending on the size of trucks you use. The versatility of a mobile billboard is unmatched, and with Philadelphia’s dense, congested street grid, you gain plenty of time for drivers and pedestrians to see your display.

Wallscape

Wallscapes do not come in standard sizes. They are messages painted on or hung from the side of massive buildings, with a free-flowing, creative style measuring dozens of stories high. In Philadelphia you’ll find them on building faces in Center City and along the approaches to the Ben Franklin Bridge, where slow-moving rush-hour traffic delivers ample dwell time for a single, unmissable image.

Philadelphia, PA

Population: 1.58 million

Most brands waste money on media buying because they don’t know what’s working — or how to fix it fast. DASH TWO changes that. We combine 15+ years of industry expertise, real-time campaign monitoring, and data-driven strategy to make every dollar work harder. Startup or Fortune 500, we treat your budget like it’s our own.

Hispanic 33%

White 33%

Black 38%

Asian 8%

Other 3%

1000

Billboards

places to advertise

Best Locations for Philadelphia Billboards

Traffic jams can have people sitting for minutes or even hours throughout the city. Based on our experience, here are some of the best locations for Philadelphia billboards:

I-95 Billboard Philadelphia

I-95 Corridor

I-95 is the busiest highway in the city, carrying hundreds of thousands of vehicles a day past Center City, the stadium district, and the Delaware riverfront. Bulletins and digital boards along this corridor deliver some of the highest impression counts in the entire market, reaching commuters, freight traffic, and visitors heading to and from the airport.

Broad Street

Broad Street runs the length of the city, from the stadiums in the south through City Hall and up into North Philadelphia. As the city’s main north–south spine, it carries a dense mix of commuters, transit riders, students, and event-goers, making boards along Broad ideal for reaching a broad, active urban audience.

Broad Street Billboard Philadelphia

Market Street Billboard Philadelphia

Market Street

Market Street is the commercial heart of Center City, lined with offices, shopping, hotels, and Reading Terminal Market, drawing workers, shoppers, and tourists all day long. Top categories here include retail, dining, financial services, entertainment, and tech.

Schuylkill Expressway (I-76)

The Schuylkill Expressway (I-76) is the primary route between Center City, the western suburbs, and the sports complex, and it’s famous for slow, bumper-to-bumper traffic — which means long dwell times for any board along it. Its path past the Art Museum, Boathouse Row, and the stadiums makes it one of the most valuable advertising corridors in the region.

Sunset Blvd

Ventura Boulevard

South Philadelphia Sports Complex

The South Philadelphia sports complex is home to Lincoln Financial Field, Citizens Bank Park, and the Wells Fargo Center — drawing huge, passionate crowds for Eagles, Phillies, Sixers, and Flyers games plus concerts year-round. Boards in and around the complex put your brand in front of a captive, high-energy audience on every game day and event night.

Client Testimonials

What Our Clients Say

“

We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.

Brian Shafton

RBC Records

“

DASH TWO’s marketing services are great to work with! They are prompt, professional, and simply put — they get it. Our results have been fantastic!

Renee Frank

Marketing, Frank Productions Inc.

“

DASH TWO is an excellent boutique media buying shop. If you need programmatic advertising and digital ad services, I highly recommend them.

Josh D’Amore

300 Entertainment

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Philadelphia Creative Examples

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Thinking About Advertising in Philadelphia?

Contact us to learn more about billboards in Philadelphia. We can help you achieve the metrics you want with a successful billboard ad campaign.

Why DASH TWO

Why DASH TWO for Philadelphia Billboards?

Philadelphia is one of the largest and most established billboard markets in the Northeast — and navigating it takes local know-how. With a handful of major operators controlling the best inventory, premium corridors like I-95 and Center City commanding the highest rates, and demand spiking around the stadium district on event days, knowing how to work this market makes a real difference in what you pay and where you land.

DASH TWO works the Philadelphia market every week. We’ve spent 15+ years building direct relationships with Clear Channel, Lamar, Outfront, and the independent operators who control the region’s most sought-after locations. That means we know what’s available before it hits the open market, what fair pricing looks like across every corridor from I-95 to the Schuylkill, and how to put your budget where it will actually move the needle.

Whether you’re a Philadelphia-based brand looking to own your neighborhood or a national advertiser making a statement in a major East Coast market, DASH TWO gives you a single point of contact for everything from strategy and buying to creative and reporting. We treat every budget — startup or Fortune 500 — like it’s our own.

Philadelphia Billboard Advertising FAQ

How much does billboard advertising in Philadelphia cost?

Rates vary by format and location.

Static bulletin boards (large): $4,000–$15,000 per 4-week period
Digital bulletins: $5,000–$20,000
Posters: $1,500–$4,000+

What types of billboards are available in Philadelphia?

Philadelphia offers a wide range of out-of-home formats including:

Bulletins (large freeway-facing boards)
Posters (30-sheet, neighborhood-level)
Digital / LED billboards
Mobile (truck-mounted) billboards
Wallscapes (building-side wraps)

There are an estimated several thousand billboard faces across the city and surrounding region.

Who is the audience for billboard advertising in Philadelphia?

Philadelphia has one of the most diverse audiences in the U.S. — 39% of residents are Black, the city’s largest group, alongside large White, Hispanic, and Asian populations spanning every income level. Philadelphia has a population of approximately 1.58 million in the city proper, plus roughly 6.2 million across the metro and daily commuters on major freeways like:

I-95
I-76 (Schuylkill Expressway)
I-676 (Vine Street Expressway)
US-1 (Roosevelt Boulevard)

Where in Philadelphia can I advertise?

Because Philadelphia residents and commuters spend significant time on the road, billboards reach a wide audience across the city and region. Coverage includes:

Philadelphia
Bucks County
Montgomery County
Delaware County
South Jersey

Key corridors:

The I-95 Corridor
Broad Street
Market Street
Roosevelt Boulevard
Columbus Boulevard
Schuylkill Expressway (I-76)
The Blue Route (I-476)
Major freeways

Where in the Philadelphia metro does DASH TWO book campaigns?

DASH TWO books billboard campaigns across the entire Delaware Valley:

Philadelphia — Center City, the South Philly stadium district, Fishtown & Northern Liberties, and University City
The Main Line — Montgomery, Delaware, and Chester county suburbs along I-76 and US-30
Bucks County — the I-95 and US-1 corridors north of the city
South Jersey — Camden, Cherry Hill, and the bridges feeding into Center City
Major freeway corridors — I-95, the Schuylkill (I-76), I-676, and the I-476 Blue Route

Which industries advertise most in Philadelphia?

Philadelphia’s billboard market attracts virtually every industry, but the strongest categories reflect the region’s “eds and meds” economy and major corporate base:

Healthcare and hospital systems
Universities and higher education
Pharmaceutical and life sciences
Financial and professional services
Media, telecom, and technology
Sports, entertainment, and events
Food, beverage, and hospitality
Legal services

Is billboard advertising in Philadelphia worth it?