Memphis Outdoor Advertising

Billboard Advertising in Memphis, TN

Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.

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Prices

How Much Do Memphis Billboards Cost?

Billboard advertising in Memphis starts as low as $700 per month for posters on surface streets, while premium bulletins along the I-240 beltway and the I-40/I-55 corridors can reach $6,000 to $8,000. Digital billboards Downtown and along major commuter routes typically run $3,000 to $7,000, and wallscapes near Beale Street and the riverfront start at $6,000 and up. Downtown and high-traffic freeway locations command the highest rates. Prices reflect four-week campaigns (excluding wallscapes, which have extended durations) and are based on recent market averages.

The Cheapest Billboards in Memphis

The Most Expensive Billboards in Memphis

The City

About Memphsi

Memphis, the Bluff City, sits on the Mississippi River where Tennessee, Arkansas, and Mississippi meet — the commercial and cultural hub of the Mid-South. Known worldwide for Beale Street blues, Graceland, Sun Studio, and the National Civil Rights Museum, Memphis pairs deep cultural pull with one of the busiest logistics economies in the country. From Downtown to East Memphis, billboard advertising here puts your message in front of a steady stream of commuters, freight traffic, and the millions of visitors who pass through every year.

If you’re considering billboard advertising in Memphis, the Mid-South, or anywhere across the Tennessee–Arkansas–Mississippi tri-state area, we’ve got you covered with expert outdoor advertising insights. Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.

the Landscape

Memphis Outdoor Advertising Market Data

Memphis is the second-largest city in Tennessee, with a city population of roughly 628,000 and a metro area of about 1.34 million across the Tennessee–Arkansas–Mississippi tri-state region. The city is majority Black, with a large, diverse, and highly mobile population — Memphis anchors the nation’s third-busiest trucking corridor and the world’s busiest cargo airport, so freeways and arterials see exceptionally heavy daily traffic. That movement, combined with a lower cost per impression than larger markets, makes Memphis a strong value play for outdoor advertising.

Memphis Billboards

DASH TWO

Types of Billboards Available

Memphis has five main kinds of out-of-home advertising.

Billboard

Billboard (Bulletin) Body: Bulletins are strategically located along Memphis freeways and near key hubs like Memphis International Airport — the FedEx SuperHub and world’s busiest cargo airport. These standard-sized billboards dominate major interstates including I-40, I-55, I-240, and I-269, providing optimal visibility for daily commuters, freight traffic, and visiting travelers. Local callout: Freeway bulletins on the I-240 beltway and the I-40/I-55 split near Downtown are among the most sought-after in the market — book early, as premium locations can have waitlists. Dimensions: Bulletins measure 48 feet wide x 14 feet tall.

Dimensions:
Bulletins measure 48 feet wide x 14 feet tall.

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Poster

Posters, often referred to as 30-sheets, are smaller than bulletins, measuring about half their width. You’ll find them along surface streets and in neighborhoods across Memphis and Shelby County. While they offer a more compact canvas, posters still capture significant attention, making them an effective choice for hyper-local advertising in neighborhood-driven districts like Midtown, Cooper-Young, and South Memphis. Dimensions: The majority of posters measure 22 feet wide x 10 feet tall. Posters, often referred to as 30-sheets, are smaller than bulletins, measuring about half their width. You’ll find them along surface streets and in neighborhoods across Memphis and Shelby County. While they offer a more compact canvas, posters still capture significant attention, making them an effective choice for hyper-local advertising in neighborhood-driven districts like Midtown, Cooper-Young, and South Memphis. Dimensions: The majority of posters measure 22 feet wide x 10 feet tall.

Dimensions
The majority of posters measure 22 feet wide x 10 feet tall.

Digital Billboard

Digital Billboard Body: Digital billboards have expanded steadily across Memphis over the last decade, concentrated Downtown and along the busiest commuter corridors. They let you rotate multiple creatives, update messaging in real time, and dayparts your campaign to match traffic patterns — ideal for limited-time offers, events, and high-frequency awareness plays. Dimensions: Digital bulletins measure 48 feet wide x 14 feet tall, with other digital sizes available across the market.

Dimensions
Digital bulletins measure 48 feet wide x 14 feet tall, but LA has other sizes of digital inventory available.

Mobile Billboard

Mobile billboards travel wherever you need them — special events, FedExForum and AutoZone Park game days, festivals, or simply circulating through Downtown and high-traffic corridors. Measurements vary by truck size. With Memphis’s heavy freeway congestion on the I-240 loop, mobile units give drivers plenty of dwell time to take in your message, and offer a flexible, cost-effective alternative to fixed inventory.

Wallscape

Wallscapes don’t come in standard sizes. They’re large-format displays mounted or painted on the sides of buildings, with free-flowing creative measured in stories. In Memphis, well-placed wallscapes in the Beale Street entertainment district, Downtown, and along the riverfront don’t just reach an audience — they become part of the cityscape, earning extended exposure from tourists and locals alike.

Memphis TN

Population: 628,000

Most brands waste money on media buying because they don’t know what’s working — or how to fix it fast. DASH TWO changes that. We combine 15+ years of industry expertise, real-time campaign monitoring, and data-driven strategy to make every dollar work harder. Startup or Fortune 500, we treat your budget like it’s our own.

Black 63%

White 25%

Hispanic 8%

Asian 2%

Other 3%

1000

Billboards

places to advertise

Best Locations for Memphis Billboards

Heavy freeway congestion and a steady flow of freight and commuter traffic mean ads get long dwell times across the city. Based on our experience, here are some of the best locations for Memphis billboards:

Sunset Blvd Afterpay Mural

The I-240 Beltway & I-40

The I-240 inner loop and I-40 together form the beltway around Memphis, carrying the bulk of the metro’s commuter and freight traffic every day. Bulletins along this corridor deliver the highest reach in the market, making them a favorite for logistics, retail, QSR, and brand-awareness campaigns that want maximum impressions.

Downtown & Beale Street

Downtown anchors Memphis’s tourism and entertainment scene — Beale Street, FedExForum, AutoZone Park, the Orpheum, and the Mississippi riverfront draw crowds year-round. Boards here reach a dense mix of visitors, event-goers, and downtown workers, and frequently earn social-media spillover. Top categories include entertainment, hospitality, music, and food and beverage.

Tasha Combs Mid City Los Angeles Billboard

Third La Cienega

Poplar Avenue

Poplar Avenue is Memphis’s main east-west business artery, running from Downtown through Midtown and out to the East Memphis commercial center at Poplar and Ridgeway. Lined with retail, dining, medical, and office traffic, it’s a strong choice for hyper-local and high-income targeting across one of the city’s busiest surface corridors.

Elvis Presley Boulevard & the Graceland Corridor

Elvis Presley Boulevard (US-51) runs through South Memphis past Graceland and toward the airport — a high-traffic stretch fed by one of the most visited tourist destinations in the country plus the FedEx SuperHub. Top categories here include tourism, hospitality, entertainment, and logistics.

Sunset Blvd

Ventura Boulevard

Midtown — Overton Square & Crosstown

Midtown’s Overton Square, Cooper-Young, and Crosstown Concourse districts blend dining, nightlife, arts, and a dense residential base. Boards here reach an engaged, younger neighborhood audience — ideal for lifestyle, dining, events, and local-business campaigns that want geographic precision over raw freeway reach.

Client Testimonials

What Our Clients Say

“

We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.

Brian Shafton

RBC Records

“

DASH TWO’s marketing services are great to work with! They are prompt, professional, and simply put — they get it. Our results have been fantastic!

Renee Frank

Marketing, Frank Productions Inc.

“

DASH TWO is an excellent boutique media buying shop. If you need programmatic advertising and digital ad services, I highly recommend them.

Josh D’Amore

300 Entertainment

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Memphis Creative Examples

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Thinking About Advertising in Memphis?

Contact us to learn more about billboards in Memphis. We can help you achieve the metrics you want with a successful billboard ad campaign.

Why DASH TWO

Why DASH TWO for Memphis Billboards?

Memphis is home to three Fortune 500 headquarters — FedEx, AutoZone, and International Paper — plus St. Jude, major hospital systems, and a logistics economy that moves goods across three states. We know how to reach this market, from freeway bulletins built for freight-corridor reach to Downtown digital boards aimed at the entertainment crowd. We’ll help you pick the right formats and locations for your goals and budget.

Memphis Billboard Advertising FAQ

How much does billboard advertising in Memphis cost?

Rates vary by format and location. Posters start around $700–$1,200 per month, freeway bulletins on the I-240 beltway and I-40/I-55 run higher, and Downtown digital boards and Beale Street-area wallscapes command the top rates. A minimum spend of $5,000 applies, which can be spread across multiple displays and time periods.

What types of billboards are available in Memphis?

Memphis offers a wide range of out-of-home formats including:

Bulletins — large freeway boards on I-40, I-55, I-240, and I-269
Posters (30-sheets) — surface-street and neighborhood boards
Digital billboards — Downtown and on major commuter corridors
Mobile billboards — truck-mounted displays for events and high-traffic areas
Wallscapes — large-format building displays Downtown and near Beale Street

How many people will see my billboard?

There are more than 1,000 billboard faces across the Memphis metro, and the busiest freeway boards on the I-240 beltway generate millions of impressions per month. Actual reach depends on the specific board’s location, traffic counts, and campaign length — we’ll pull the impression estimates for any board you’re considering.

Who is the audience for billboard advertising in Memphis?

Memphis billboards reach a broad, diverse, and highly mobile audience: 1.34 million people across the tri-state metro, heavy daily commuter and freight traffic on the freeway network, and millions of annual visitors drawn by Graceland, Beale Street, and major events. It’s a strong market for logistics, retail, healthcare, hospitality, entertainment, and food and beverage brands.

Do I need a permit to advertise on a billboard in LA?

No. Your advertising partner handles:

Permits
Zoning compliance
Installation logistics

What’s the difference between a static and a digital billboard?

Static (vinyl):

One printed ad
Displays 24/7
Fixed for the campaign duration

Digital (LED):

Rotates between multiple advertisers
Allows quick updates
No printing costs
Ideal for time-sensitive campaigns and A/B testing

How long does a typical billboard campaign run?

Most campaigns run in 4-week increments.
You can:

Run a single cycle
Extend for multiple months

Where in Memphis can I advertise?

DASH TWO books billboard campaigns across the entire Memphis metro and Mid-South:

Downtown — Beale Street, FedExForum, AutoZone Park, and the riverfront
Midtown — Overton Square, Cooper-Young, Crosstown, and the Medical District
East Memphis — the Poplar Avenue and Ridgeway commercial corridor
South Memphis — the Graceland and airport corridor along Elvis Presley Boulevard
Major freeways — I-40, I-55, the I-240 beltway, and I-269
Across state lines into West Memphis, AR, and DeSoto County, MS (Southaven)

Do you offer design help for my billboard ad?

Yes. Many providers offer:

Creative support
Free graphic design (for qualifying campaigns)

Effective billboard design should be:

Simple
Bold
Easy to read at high speeds

Is billboard advertising effective for my business?

For most brands, absolutely. Memphis pairs major-market reach with a lower cost per impression than larger cities, plus exceptionally heavy freeway and freight traffic and a steady flow of tourists. With commuters spending real time on the I-240 loop every day and crowds year-round Downtown, Memphis billboards deliver strong recall and reach. Contact us to discuss whether Memphis is the right fit for your campaign.

Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.

214 S. Locust St. #200
Inglewood, CA 90301

(310) 439-2356