Advertising on Billboards In Memphis, TN

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the city

About Memphis

When you think of Memphis, you probably think of the music industry—step into the street downtown, and you’ll probably catch a strain of live blues, gospel or jazz playing nearby. Elvis Presley famously lived in Memphis, where Graceland remains a top-tier tourist attraction. The city along the Mississippi River also played a major role in the civil rights movement of the 1960s, detailed at the National Civil Rights Museum. And Memphis houses the famed St. Jude’s Children’s Hospital, which has helped improve survival rates for children with cancer.

This is a wonderful place for outdoor advertisers. The warm climate, inviting entertainment venues and fun atmosphere lure people outside, where they see your advertisements. We put together this primer to help you find the perfect billboards in Memphis.

the Landscape

Data for Billboard Advertisers in Memphis

Memphis ranks as the second-largest city in Tennessee, behind Nashville, with a population of 628,127, according to the Census Bureau. It is not an affluent city, with a quarter of residents living in poverty and the median household income more than $20,000 below the national median. Daily commutes average about 22 minutes to work, giving people ample time sitting in their cars to notice billboards.
Memphis has 80 billboards, which is on the low side for a large urban area but still the second-most in Tennessee, behind Nashville’s similarly modest 100.

Here’s a complete demographic rundown on the Memphis DMA.

Memphis, TNPopulation: 628,127

Woman Population


Men Population


Black 65
White 24
Hispanic 8
Asian 2
Other 1



Foreign-born residents:


Persons per household:


Percent who speak a non-English language at home:


High school graduates


Hold at least a bachelor’s degree:


Median household income:



Types of Billboards Available

You can find several kinds of out-of-home advertising options available in Memphis.


Bulletins are what you’d envision along the highway on a road trip. They are big enough to be visible from far away, and they frequently feature calls to action related to upcoming exits on the highway.


Bulletins measure 48 feet wide x 14 feet tall.


Think of posters as bulletins’ smaller cousins. They measure about half the width, and you can find them throughout downtown, where their smaller size makes them easier to fit into crowded urban streets. They cost very little in Memphis, making them popular with advertisers.

Dimensions +

The majority of posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.

Digital Billboards

Like so many cities in the mid-South, Memphis has had a complicated relationship with digital billboards. Though more of the LED screens, which can swap in creative at lightning speed, have been erected, the city has tussled in court over how bright the signs can be. The town has a small but growing number of digital boards, all in high demand.

Dimensions +

Digital bulletins measure 48 feet wide x 14 feet tall.


A wallscape is the biggest type of billboard. It can span the side of an entire building, often acting as a signature piece for an advertising campaign. Wallscapes may be painted onto the wall or a large canvas. Most stay up longer than four weeks because they take so much effort and time to remove—if no one else has claimed the space, your ad can enjoy months of extra exposure in the state’s second-largest metropolitan area.

Mobile Billboard Advertising

Mobile billboards get towed around the city by trucks, allowing ads to venture into spaces that don’t have billboards or have tight inventory. Mobile billboard advertising campaigns can deliver your message anywhere, a major boon for advertisers.

Dimensions +

The size of the billboard varies based on the truck’s length.

places to advertise

Based on our buyers’ input, here are some of the top billboard advertising locations in the Memphis area.

Based on our experience, here are some of the best places to find wallscapes and bulletin, poster and digital billboard inventory in Memphis.

Dr. Martin Luther King Jr. Expressway:

Named for the civil rights leader who was assassinated in Memphis, the road winds throughout many neighborhoods. Top categories for advertisers on this stretch include food, music and alcohol.


The highway heads south out of town, passing Memphis International Airport along the way. That makes it a very popular place for billboards, allowing advertisers to reach tourists flying into the city as they plan their vacation agendas. Most frequent advertisers include entertainment, restaurants, mobile and alcohol.

Beale Street Entertainment District:

Beale Street is the place to see and be seen in Memphis, with shopping, restaurants, music and more. Top advertising categories range from music to food to health care (St. Jude’s).

University of Memphis:

Memphis doesn’t have the top-tier pro sports teams that other big cities boast (though the St. Louis Cardinals’ minor league affiliate does draw well), so sports fans in the town support their hometown colleges, including the Memphis Tigers of the American Athletic Conference, a perennial men’s basketball powerhouse. Advertisers connect with students and fans heading to games, with top categories including fast food, music and entertainment.


Since Presley’s death in 1977, more than 20 million people have visited Graceland, and nearby highway I-55 and U.S. Route 51 offer lots of media exposure for brands eager to reach tourists. Popular categories include restaurants, quick service restaurants and other hospitality categories.


Cost of a Billboard in Memphis

Billboard pricing in Memphis is fairly low, with a modest CPM (the average cost of reaching 1,000 people), making it an affordable buy for even small businesses. We base these four-week estimates on our most recent buys in the city.

The Cheapest Billboards in Memphis

Vector 1

Posters: $1,000 to $2,000

The Most Expensive Billboards in Memphis

Vector 1

Bulletins: $4,000 to $6,000

Vector 2

Digital bulletins: $4,000 to $6,000


Memphis Creative Examples


Thinking About Advertising in Memphis?

Memphis is a dynamic market with solid inventory availability. Let us use our contacts with billboard owners to help you get the best highways and/or surface street coverage to reach your target audience. Contact us today to discuss your options.

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