Advertising on Billboards In Atlanta, GA

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the city

About Atlanta

Atlanta is known for many things, including the world’s busiest airport (Hartsfield-Jackson Atlanta International Airport), Georgia Aquarium, Georgia World Congress Center and a burgeoning hip-hop scene. The city hosts the headquarters of several prominent brands, including Coca-Cola, CNN and Delta. It also gained prominence as the home of Martin Luther King Jr., making it a key city in the civil rights movement. A diverse area with a sweltering climate, Atlanta is also one of a handful of cities with franchises from the five major sports leagues.
It offers a fantastic environment for billboard advertising, with inventory available to reach commuters and visitors alike with your unique message. Here’s a guide to how to find the best billboards and rates in the city.

the Landscape

Data for Billboard Advertisers in Atlanta

Atlanta’s population is 496,461, according to 2021 Census data, and it has grown quickly over the past decade, rising nearly 20%. It ranks surprisingly low among U.S. cities, currently No. 38, though the metro area ranks sixth in the country with a total population of 6.1 million. Almost half of residents are Black, and about 18.5% of all city dwellers live in poverty.

Atlanta boasts 400 billboards, with options spread out around the city. By comparison, nearby Savannah, Georgia, has 80 billboards, while Nashville to the north has about 100.

Here’s a complete demographic rundown on the Atlanta DMA.

Atlanta, GAPopulation: 496,461

Woman Population


Men Population


Black 48
White 39
Asian 5
Hispanic 5
Other 3



Foreign-born residents:


Persons per household:


Percent who speak a non-English language at home:


High school graduates


Hold at least a bachelor’s degree:


Median household income:



Types of Billboards Available

There are five main out of home advertisement options in Atlanta to draw the attention of consumers.


When you envision billboards lining the side of a highway advertising hotels and fast food restaurants, those are bulletins, the most popular and typical billboard size. They’re called traditional billboards because they lack digital elements. Billboard companies have bulletins available across the Atlanta metro area, including headed out to suburbs like Druid Hills, Forest Park and Decatur.


The majority of bulletins are 48 feet wide x 14 feet tall.


About half the size of bulletins, posters provide another popular choice for billboard ads. You find them in more urban areas, including downtown Atlanta, and they offer a more economical alternative to bigger boards and often attract small businesses.

Dimensions +

Most posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.

Digital Billboards

Digital displays have seen increased popularity in Atlanta, where advertisers love the timeliness they offer. You can get a message into rotation quickly, and an out-of-home advertising company can find great choices for targeting the right demo downtown.

Dimensions +

Digital bulletins are the same size as traditional bulletins, but Atlanta has a lot of nonstandard-sized digital billboard ads downtown as well.

Mobile Billboards

Mobile billboards towed by trucks can put your advertising message in parts of town that may lack billboards or perhaps be out of an advertiser’s price range. Mobile campaigns can be cheaper since the time is limited, but they draw attention with their nontraditional look.

Dimensions +

Sizing can vary depending on how long the bed of the truck is.


Wallscapes are huge ads painted on the sides of buildings. They’re the biggest form of billboards and fit best with deeper-pocked advertisers looking to make a splash. There’s no set size for wallscapes, either, because the dimensions depend on the size of the building the design will be housed on.

places to advertise

Best Places in Atlanta to Advertise on a Billboard

Billboards are all about location. Finding the right one can be the key to success in a market where high commute times mean lots of dwell time in cars, which can increase exposure to your message.

Based on what we see in the market, here are some of the best places for OOH advertising:

Downtown and Northern Downtown:

Near State Farm Arena, home to the Hawks, and Mercedes-Benz Stadium, home to the Falcons, has become a booming place for digital advertising. You can find unexpected opportunities superior to options in other secondary market cities. Top categories for billboards include professional sports and music.

Peachtree Center:

Located adjacent to downtown, Peachtree Center houses lots of hotels and sits on the edge of Centennial Olympic Park. It’s an ideal place to target tourists. Top advertising categories include pro sports and music, especially hip-hop.


The residential, artsy neighborhood houses a number of wallscapes—most of them less corporate and more reflective of the local style. The majority advertise the business they’re located on.


Crossing Atlanta east to west, I-20 has a huge concentration of boards outside the city as well as just within the city limits. The highway goes past the Atlanta Zoo and the Mall West End. Popular categories include sports, music and mobile.


Running north-south of the city, I-85 is another major thoroughfare for the metro area. Georgia Technical Institute sits along it, and the highway passes right near downtown. Categories that do well include fast food, hospitality and music.


Cost of a Billboard in Atlanta

Pricing varies by location, but Atlanta billboard costs are fairly reasonable. Ranges cover four weeks (though wallscapes usually last longer) and represent recent averages in the market according to our internal information.

The Cheapest Billboards in Atlanta

Vector 1

Posters: $1,5000 to $3,000

The Most Expensive Billboards in Atlanta

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Bulletins: $6,000 to $10,000


Atlanta Creative Examples


Thinking About Advertising in Atlanta?

You can reach new customers in Atlanta with this popular form of advertisement that reaches thousands of people in transit and on city streets. Contact us today to get more details on Atlanta metrics or specific billboard locations, or to discuss other major cities.

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