Atlanta Outdoor Advertising
Billboard Advertising in Atlanta, GA
Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.
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Prices
How Much Do Atlanta Billboards Cost?
Billboard advertising in Atlanta starts as low as $1,500 per month for posters in residential areas, with billboards along the I-75 and I-85 through downtown running up to $15,000. Digital billboards in Midtown and Buckhead typically fall between $6,000 and $12,000, and wallscapes start at $20,000 and up. Prices vary significantly based on location and proximity to the I-285 perimeter, downtown, and key entertainment corridors. Prices reflect four-week campaigns (excluding wallscapes, which have extended durations) and are based on recent market averages.
The Cheapest Billboards in Atlanta
- Billboards: $3,000 to $5,000
- Posters: $1,500 to $3,000
- Billboards outside city limits and in low-income neighborhoods: $3,000 to $6,000
- Bulletins downtown but not in the most-sought-after places: $6,000 to $10,000
- Digital bulletins on highways: $2,800 to $6,000
- Mobile billboards: $500 to $2,500 per day
The Most Expensive Billboards in Atlanta
- illboards on the Downtown Connector (I-75/85): Up to $15,000
- Digital bulletins in Buckhead and Midtown: $8,000 to $15,000
- Wallscapes: $30,000 and more
The City
About Atlanta
Atlanta, the capital of the New South, is one of the most dynamic locations for billboard advertising in the Southeast. Known for its booming economy, diverse population, and status as a major business and entertainment hub, Atlanta offers powerful opportunities to connect with audiences across every demographic. From Buckhead to Downtown, billboard advertising in Atlanta puts your message in front of one of the fastest-growing metros in the country. In Atlanta, it’s hard to drive more than a few miles without encountering a major billboard, often positioned along the city’s notorious highway system where commuters spend hours each week. From Midtown to the suburbs of Cobb and DeKalb County, the Atlanta metro area radiates ambition and energy, making it an ideal setting for impactful outdoor advertising campaigns.
If you’re considering billboard advertising in Atlanta, the surrounding suburbs, or anywhere in Georgia, we’ve got you covered with expert insights. Based in Inglewood, we buy and manage outdoor advertising nationwide — and Atlanta is one of our most active markets. Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.
the Landscape
Atlanta Outdoor Advertising Market Data
Atlanta is the capital and most populous city in Georgia, and the economic engine of the Southeast. Its population stands at approximately 525,000 in the city proper, with over 5.3 million in the greater metro area, according to the latest Census data. Over the past decade, Atlanta has grown rapidly and become increasingly diverse. Nearly half of Atlanta residents are Black or African American, and the city draws a significant and growing Hispanic population. Two-thirds of residents are part of the civilian workforce, and Atlanta’s position as a major transit hub — home to the world’s busiest airport — means people are always on the move. Atlanta’s notorious highway congestion may be a daily frustration, but it’s a golden opportunity for advertisers.
The Atlanta market features nearly 2,000 billboard displays across 21 counties, including over 190 digital billboards. Atlanta ranks as the eighth-largest U.S. media market and one of the top billboard advertising markets in the Southeast, with the I-75/I-85 Downtown Connector alone funneling over 300,000 vehicles per day through the heart of the city — making it a prime location for outdoor advertising.
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Types of Billboards Available
Atlanta has five main kinds of out-of-home advertising.
Billboard
Billboards in Atlanta are strategically positioned along the city’s extensive freeway network and near key destinations including Hartsfield-Jackson Atlanta International Airport — the world’s busiest airport, handling over 100 million passengers annually. Large-format billboards dominate major interstates including the I-285 perimeter, I-75, I-85, I-20, and GA-400, providing consistent visibility for both daily commuters and the millions of business travelers and tourists passing through the metro each year. Atlanta’s notorious traffic congestion — particularly on the Downtown Connector where I-75 and I-85 merge — translates directly into extended dwell time for billboard campaigns, giving creative more time to land with a captive audience.
Dimensions:
Bulletins measure 48 feet wide x 14 feet tall.
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Poster
Posters, often referred to as 30 sheets, are smaller than billboards, measuring about half their width. You’ll find them along surface streets and in neighborhoods across Atlanta and throughout the metro area, including Buckhead, Midtown, and Decatur. While they offer a more compact canvas, posters still capture significant attention, making them an effective choice for hyper-local advertising.
Dimensions
The majority of posters in LA measure 22 feet wide x 10 feet tall.
Digital Billboard
Digital billboards have expanded significantly across Atlanta over the past decade, with Clear Channel Outdoor alone operating over 190 digital displays across the metro. Atlanta has embraced digital out-of-home advertising aggressively, making it one of the most digitally saturated billboard markets in the Southeast. Digital billboards now enhance high-traffic corridors including the I-75/I-85 Downtown Connector, Buckhead’s Peachtree Road, and the areas surrounding Mercedes-Benz Stadium and State Farm Arena — allowing advertisers to daypart campaigns, run multiple creatives, and respond in real time to Atlanta’s packed sports and entertainment calendar.
Dimensions
Digital bulletins measure 48 feet wide x 14 feet tall, but LA has other sizes of digital inventory available.
Mobile Billboard
Mobile billboards travel wherever you need them — special events, sporting venues, or simply driving around Atlanta to reach a wider swath of people. Measurements vary depending on the size of trucks you use. The versatility of a mobile billboard is unparalleled, and with Atlanta’s notorious highway congestion — consistently ranked among the worst in the Southeast — you gain plenty of time for drivers to see your display.
Wallscape
Wallscapes do not come in standard sizes. They are messages painted on the side of massive buildings, with a more free-flowing style and creative measuring dozens of stories high. In Atlanta, you can find wallscapes in neighborhoods like Midtown, Old Fourth Ward, and along the BeltLine corridor, where foot traffic and slow-moving vehicles give your message ample dwell time to make an impression.
Atlanta, GA
Population: 5.3 Million
2,000
Billboards
places to advertise
Best Locations for Atlanta Billboards
Traffic jams can have people sitting for minutes or even hours throughout the city. Based on our experience, here are some of the best locations for Atlanta billboards:
Midtown Atlanta
Midtown Atlanta is the city’s cultural and commercial core, offering prime opportunities for billboard advertising. Flanked by Peachtree Street to the west and the BeltLine to the east, this bustling hub is ideal for reaching a diverse and active audience. Whether you’re targeting daily commuters, tourists, or neighborhood residents, Midtown’s high-demand billboard inventory delivers impactful results.
Tasha Combs Atlanta
Buckhead
Buckhead is Atlanta’s premier upscale district, home to luxury retailers, fine dining, and high-end residential neighborhoods. Peachtree Road through Buckhead draws affluent consumers and business travelers daily. Top advertising categories here include luxury goods, real estate, financial services, and lifestyle brands.
Downtown Connector (I-75/I-85)
The Downtown Connector, where I-75 and I-85 merge through the heart of Atlanta, is the single busiest stretch of road in Georgia with over 300,000 vehicles per day. Billboards here deliver unmatched reach and frequency. Top advertising categories include entertainment, consumer products, sports, and major brand campaigns.
Sunset Blvd
Ventura Boulevard
Cobb Parkway
Cobb Parkway (US-41) is one of Atlanta’s most heavily trafficked surface streets, running through the heart of Cobb County and connecting suburbs to the city. With a dense concentration of retail, restaurants, and entertainment venues, it attracts a broad consumer audience. Top categories include retail, automotive, healthcare, and local services.
Client Testimonials
What Our Clients Say
“
We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.
Brian Shafton
RBC Records
“
DASH TWO’s marketing services are great to work with! They are prompt, professional, and simply put — they get it. Our results have been fantastic!
Renee Frank
Marketing, Frank Productions Inc.
“
DASH TWO is an excellent boutique media buying shop. If you need programmatic advertising and digital ad services, I highly recommend them.
Josh D’Amore
300 Entertainment
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Atlanta Creative Examples
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Thinking About Billboard Advertising in Atlanta?
Contact us to learn more about billboards in Atlanta. We can help you achieve the metrics you want with a successful billboard ad campaign.
Why DASH TWO
Why DASH TWO for Atlanta Billboards?
Atlanta is one of the most complex billboard markets in the Southeast — a sprawling metro with distinct advertising zones that require real local knowledge to navigate effectively. From the premium Buckhead corridor to the emerging creative districts of Ponce City Market and the BeltLine, knowing where to buy, what to pay, and which operators control the best inventory takes years of market experience that most buyers simply don’t have.
DASH TWO has spent 15+ years building relationships with the major outdoor operators serving the Atlanta market, including Clear Channel, Lamar, and Outfront. We know which corridors are delivering the strongest results for specific categories, which locations are emerging as the city grows outward along the I-285 perimeter, and how to lock in competitive rates before demand drives them up. We don’t just book boards — we monitor campaign performance in real time and make adjustments to ensure your spend is working from day one.
Whether you’re an Atlanta-based brand looking to dominate your market or a national advertiser tapping into the economic capital of the Southeast, DASH TWO gives you a single point of contact for everything from strategy and buying to creative and reporting. We treat every budget — startup or Fortune 500 — like it’s our own.
Atlanta Billboard Advertising FAQ
How much does billboard advertising in Atlanta cost?
Rates vary by format and location.
- Static/vinyl bulletin boards (large): $1,500–$8,000 per 4-week period
- Digital bulletins: $2,800–$15,000
- Medium posters (static or digital): $1,500–$4,000+
- Premium wallscapes: $15,000–$60,000
A minimum spend of $5,000 applies, which can be spread across multiple displays and time periods.
What types of billboards are available in Atlanta?
Atlanta offers a wide range of out-of-home formats including:
- Static vinyl bulletins
- Digital/LED billboards
- Wallscapes
- Medium posters
- Transit ads
- Bus shelters
- Bus benches
- Street furniture
There are nearly 2,000 billboard displays across the metro area and surrounding counties.
How many people will see my billboard in Atlanta?
Atlanta has a population of approximately 525,000 in the city proper, with over 5.3 million in the metro area, plus millions of daily commuters on major freeways like:
- I-75
- I-85
- I-285
- I-20
- GA-400
Heavy traffic increases visibility and dwell time, leading to higher impressions. The Downtown Connector alone sees over 300,000 vehicles per day.
Who is the audience for billboard advertising in Atlanta?
Atlanta has one of the most diverse audiences in the Southeast.
- Nearly 47% of residents identify as Black or African American
- Wide range of income levels, ages, and industries
You can target audiences across areas like:
- Buckhead
- Midtown
- Downtown
- Old Fourth Ward
- Cobb County
- DeKalb County
Do I need a permit to advertise on a billboard in Atlanta?
No. Your advertising partner handles:
- Permits
- Zoning compliance
- Installation logistics
What's the difference between a static and a digital billboard?
Static (vinyl):
- One printed ad
- Displays 24/7
- Fixed for the campaign duration
Digital (LED):
- Rotates between multiple advertisers
- Allows quick updates
- No printing costs
- Ideal for time-sensitive campaigns and A/B testing
How long does a typical billboard campaign run?
Most campaigns run in 4-week increments.
You can:
- Run a single cycle
- Extend for multiple months
Where in Atlanta can I advertise?
Coverage includes:
- Atlanta proper
- Buckhead
- Cobb County
- DeKalb County
- Gwinnett County
- Fulton County
Key corridors:
- Peachtree Road
- Cobb Parkway
- Downtown Connector (I-75/I-85)
- I-285 (The Perimeter)
- GA-400
- Piedmont Road
- Buford Highway
- Memorial Drive
Do you offer design help for my billboard ad?
Yes. Many providers offer:
- Creative support
- Free graphic design (for qualifying campaigns)
Effective billboard design should be:
- Simple
- Bold
- Easy to read at high speeds
Is billboard advertising effective for my business?
Yes. Billboards work well across industries:
- National brands
- Entertainment
- Local businesses
- Healthcare
- Nonprofits
- Government campaigns
Because Atlanta residents spend significant time driving — commuters average 32 minutes each way — billboard advertising delivers:
- Strong recall
- High reach
- Competitive cost per impression