San Jose Outdoor Advertising
Billboard Advertising in San Jose, CA
Prices
How Much Do San Jose Billboards Cost?
Billboard advertising in San Jose starts as low as $1,500 per month for posters on surface streets, while premium bulletins along US-101, I-280, and I-880 can reach $10,000 to $18,000. Digital billboards Downtown and along the North San Jose tech corridor typically run $6,000 to $20,000, and wallscapes near the convention center and SAP Center start at $15,000 and up. As one of the most affluent markets in the country, Silicon Valley locations command some of the highest rates in California.
The Cheapest Billboards in San Jose
- Posters: $3,000 to $5,000
- Bulletins outside city limits and in low-income neighborhoods: $6,000 and lower
- Bulletins downtown but not in the most-sought-after places: $6,000 to $10,000
- Digital bulletins on highways: $6,000 to $10,000
- Mobile billboards: $500 to $2,500 per day
The Most Expensive Billboards in San Jose
- Bulletins on the Sunset Strip: Up to $100,000
- Digital bulletins in West Hollywood and downtown: $15,000 to $25,000
- Wallscapes: $60,000 and more
The City
About San Jose
San Jose is the capital of Silicon Valley and the tenth-largest city in the United States — the dense, affluent core of the world’s leading technology economy. Home to Silicon Valley headquarters from Adobe to Cisco to eBay, the city pairs sky-high household incomes with one of the most educated, highest-spending audiences in the country. From the The Tech Interactive downtown to concerts and Sharks games at SAP Center, billboard advertising in San Jose puts your message in front of a steady stream of tech commuters, professionals, and the visitors who pour into the valley year-round.
If you’re considering billboard advertising in San Jose, the South Bay, or anywhere across Silicon Valley and the greater Bay Area, we’ve got you covered with expert outdoor advertising insights. From Downtown and Santana Row to the North San Jose tech corridor — and quirky icons like the Winchester Mystery House — let us help you find the best locations and lock in competitive pricing to maximize your exposure.
the Landscape
San Jose Outdoor Advertising Market Data
Los Angeles is the second-most populous city in the United States, trailing only New York City. Its population stands at 3.849 million, according to the latest Census data. Over the past decade, the city has grown and become increasingly diverse. Nearly half of LA residents are Latino, and more than half speak a language other than English at home. Two-thirds of residents are part of the civilian workforce, including 61% of women. And, of course, they’re always on the move — LA’s notorious traffic may be an environmental challenge, but it’s a golden opportunity for advertisers.
The Los Angeles market features 600 billboards, including several state-of-the-art digital billboards. While this total ranks second (again!) behind NYC’s 1,400 billboards, it far surpasses the count in any other California city, making LA a prime location for billboard advertising.
Los Angeles Billboards
DASH TWO
Types of Billboards Available
Los Angeles has five main kinds of out-of-home advertising.
Billboard
Bulletins are strategically located along Los Angeles freeways and near key transit hubs like Los Angeles International Airport (LAX), welcoming tourists as they head to their accommodations. These standard-sized billboards dominate major interstates such as I-405, I-5, I-710, I-605, and I-10, providing optimal visibility for both daily commuters and visiting travelers.
Freeway bulletins along the 405, 101, and 110 are among the most sought-after in the country — book early, as premium locations can have waitlists of several months.
Dimensions:
Bulletins measure 48 feet wide x 14 feet tall.
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Poster
Posters, often referred to as 30 sheets, are smaller than billboards, measuring about half their width. You’ll find them along surface streets and in neighborhoods across Los Angeles and throughout LA County. While they offer a more compact canvas, posters still capture significant attention, making them an effective choice for hyper-local advertising.
In a city as neighborhood-driven as LA, posters offer a level of geographic precision that freeway boards simply can’t match — ideal for hyper-local campaigns targeting specific zip codes or communities.
Dimensions
The majority of posters measure 22 feet wide x 10 feet tall.
Digital Billboard
Over the last 20 years, digital billboards have gradually expanded across Los Angeles, though their presence remains relatively sparse, especially in downtown areas. However, this is beginning to change. The Los Angeles County Metropolitan Transportation Authority (Metro) has announced plans to install around 80 digital billboards on Metro-owned properties citywide. In March 2023, the first digital billboard on I-5, just south of East Slauson Avenue, became operational. Digital billboards now enhance high-traffic areas such as Wilshire Boulevard in Koreatown and the renowned Sunset Strip.
The planned expansion of digital inventory along Metro-owned properties citywide will make LA’s digital market increasingly competitive over the next few years — making now a strong time to establish relationships with the best operators.
Dimensions
Digital bulletins measure 48 feet wide x 14 feet tall, but LA has other sizes of digital inventory available.
Mobile Billboard
Mobile billboards travel wherever you need them—special events, sporting venues or simply driving around town to reach a wider swath of people. Measurements vary depending on the size of trucks you use. The versatility of a mobile billboard is unparalleled, and with the absurd traffic in LA, you gain lots of time for drivers to see your display.
In a city where static billboard inventory is tightly controlled and expensive, mobile units offer a flexible, cost-effective alternative for brands that need street-level visibility without a long-term commitment.
Wallscape
Wallscapes do not come in standard sizes. They are messages painted on the side of massive buildings, with a more free-flowing style and creative measuring dozens of stories high. For example, you can find wallscapes on the side of buildings on Santa Monica Blvd., where drivetime down the 3-mile stretch in West Hollywood can take up to 24 minutes during the morning and evening commutes—ample dwell time to get your message seen.
In LA, a well-placed wallscape doesn’t just reach an audience — it becomes part of the cultural conversation, frequently appearing in social media posts, celebrity photos, and entertainment coverage that amplifies your reach far beyond the physical display.
San Jose, CA
Population: ~1.0 million (city); ~2 million metro
Most brands waste money on media buying because they don’t know what’s working — or how to fix it fast. DASH TWO changes that. We combine 15+ years of industry expertise, real-time campaign monitoring, and data-driven strategy to make every dollar work harder. Startup or Fortune 500, we treat your budget like it’s our own.
500
Billboards
places to advertise
Best Locations for San Jose Billboards
Heavy freeway congestion across Silicon Valley and a dense daytime commuter population mean ads get long dwell times throughout the South Bay. These are the highest-impact areas to advertise in San Jose.
Sunset Blvd Afterpay Mural
Downtown San Jose — SoFA & San Pedro Square
US-101 & I-280 Corridors
North San Jose Tech Corridor
Santana Row & Valley Fair
The South Bay’s premier shopping, dining, and lifestyle destination. Boards near Santana Row reach affluent shoppers and a luxury-minded audience — strong for retail, fashion, dining, and premium consumer brands.
Sunset Blvd
Ventura Boulevard
SAP Center & PayPal Park District
Client Testimonials
What Our Clients Say
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We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.
Brian Shafton
RBC Records
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DASH TWO’s marketing services are great to work with! They are prompt, professional, and simply put — they get it. Our results have been fantastic!
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Marketing, Frank Productions Inc.
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DASH TWO is an excellent boutique media buying shop. If you need programmatic advertising and digital ad services, I highly recommend them.
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300 Entertainment
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San Jose Creative Examples
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Thinking About Advertising in San Jose?
Contact us to learn more about billboards in San Jose. Whether you’re reaching Silicon Valley commuters, downtown professionals, or Santana Row shoppers, we can help you build a campaign that delivers.
Why DASH TWO
Why DASH TWO for San Jose Billboards?
DASH TWO books campaigns across the San Jose and Bay Area market and knows Silicon Valley inside and out. We handle everything from strategy and buying to creative, and our work has earned industry recognition — including a national OBIE award. Whether you’re targeting Downtown, the 101/280 corridors, or the North San Jose tech belt, we’ll help you build a high-impact outdoor campaign that fits your budget and goals.
San Jose Billboard Advertising FAQ
How much does billboard advertising in San Jose cost?
Rates vary by format and location.
- Static/vinyl bulletin boards (large): $5,500–$16,000 per 4-week period
- Digital bulletins: $6,500–$22,000
- Medium posters (static or digital): $1,500–$4,000+
- Premium wallscapes: $20,000–$120,000
A minimum spend of $5,000 applies, which can be spread across multiple displays and time periods.
What types of billboards are available in San Jose?
San Jose offers a wide range of out-of-home formats including:
- Static vinyl bulletins
- Digital/LED billboards
- Wallscapes
- Medium posters
- Transit ads
- Bus shelters
- Bus benches
- Street furniture
How many people will see my billboard?
San Jose has a population of approximately 1.0 million in the city proper — the tenth-largest city in the U.S. — plus millions of daily commuters across Silicon Valley on major freeways like:
- US-101
- I-280
- I-880
- CA-87 (Guadalupe Parkway)
Heavy Silicon Valley traffic increases visibility and dwell time, leading to higher impressions.
Who is the audience for billboard advertising in San Jose?
San Jose has one of the most affluent and educated audiences in the U.S.
- Roughly 40% of residents identify as Asian and about 30% as Hispanic/Latino
- Among the highest median household incomes of any large U.S. city
- Heavily concentrated in tech, professional, and B2B industries
You can target audiences across areas like:
- Downtown San Jose
- Santana Row
- North San Jose tech corridor
- Willow Glen
- Greater South Bay
Do I need a permit to advertise on a billboard in San Jose?
No. Your advertising partner handles:
- Permits
- Zoning compliance
- Installation logistics
What’s the difference between a static and a digital billboard?
Static (vinyl):
- One printed ad
- Displays 24/7
- Fixed for the campaign duration
Digital (LED):
- Rotates between multiple advertisers
- Allows quick updates
- No printing costs
- Ideal for time-sensitive campaigns and A/B testing
How long does a typical billboard campaign run?
Most campaigns run in 4-week increments.
You can:
- Run a single cycle
- Extend for multiple months
Where in San Jose can I advertise?
Coverage includes:
- San Jose
- Santa Clara County
- Sunnyvale & Santa Clara
- Cupertino & Mountain View
- Milpitas & Campbell
Key corridors:
- Stevens Creek Boulevard
- Monterey Highway
- Story Road
- Capitol Expressway
- First Street
- San Carlos Street
- Major freeways
Do you offer design help for my billboard ad?
Yes. Many providers offer:
- Creative support
- Free graphic design (for qualifying campaigns)
Effective billboard design should be:
- Simple
- Bold
- Easy to read at high speeds
Is billboard advertising effective for my business?
Yes. Billboards work well across industries:
- Tech & B2B
- National brands
- Entertainment
- Local businesses
- Healthcare
- Nonprofits
Because Silicon Valley residents spend significant time commuting, billboard advertising delivers strong recall, high reach, and competitive cost per impression to an affluent audience.
BILLBOARDS BY CITY
Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.
214 S. Locust St. #200
Inglewood, CA 90301
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