Detroit Outdoor Advertising
Billboard Advertising in Detroit, MI
Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.
Prices
How Much Do Detroit Billboards Cost?
The Cheapest Billboards in Detroit
- Posters: $3,000 to $5,000
- Bulletins outside city limits and in low-income neighborhoods: $6,000 and lower
- Bulletins downtown but not in the most-sought-after places: $6,000 to $10,000
- Digital bulletins on highways: $6,000 to $10,000
- Mobile billboards: $500 to $2,500 per day
The Most Expensive Billboards in Detroit
- Bulletins on the Sunset Strip: Up to $100,000
- Digital bulletins in West Hollywood and downtown: $15,000 to $25,000
- Wallscapes: $60,000 and more
The City
About Detroit
Detroit, the Motor City, is one of the most iconic out-of-home advertising markets in the Midwest. Known for putting the world on wheels, fueling the sound of Motown, and staging one of the great American comebacks, Detroit offers powerful opportunities to connect with a broad, energized audience of commuters, sports fans, and culture-seekers. From Downtown to the riverfront, billboard advertising in Detroit puts your message in front of millions, whether they’re passing the Renaissance Center, touring the Motown Museum, taking in a show at the Detroit Institute of Arts, or grabbing produce at Eastern Market. From Belle Isle to the suburbs of Oakland and Macomb counties, the Metro Detroit region radiates grit, music, and momentum, making it a standout setting for impactful advertising campaigns.
If you’re considering billboard advertising in Detroit, Dearborn, the suburbs, or anywhere across Metro Detroit, we’ve got you covered with expert insights. DASH TWO books campaigns across the Detroit market every week and knows it inside and out. Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.
the Landscape
Detroit Outdoor Advertising Market Data
Detroit Billboards
DASH TWO
Types of Billboards Available
Detroit has five main kinds of out-of-home advertising.
Billboard
Bulletins are strategically located along Los Angeles freeways and near key transit hubs like Los Angeles International Airport (LAX), welcoming tourists as they head to their accommodations. These standard-sized billboards dominate major interstates such as I-405, I-5, I-710, I-605, and I-10, providing optimal visibility for both daily commuters and visiting travelers.
Freeway bulletins along the 405, 101, and 110 are among the most sought-after in the country — book early, as premium locations can have waitlists of several months.
Dimensions:
Bulletins measure 48 feet wide x 14 feet tall.
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Poster
Posters, often referred to as 30 sheets, are smaller than billboards, measuring about half their width. You’ll find them along surface streets and in neighborhoods across Los Angeles and throughout LA County. While they offer a more compact canvas, posters still capture significant attention, making them an effective choice for hyper-local advertising.
In a city as neighborhood-driven as LA, posters offer a level of geographic precision that freeway boards simply can’t match — ideal for hyper-local campaigns targeting specific zip codes or communities.
Dimensions
The majority of posters measure 22 feet wide x 10 feet tall.
Digital Billboard
Over the last 20 years, digital billboards have gradually expanded across Los Angeles, though their presence remains relatively sparse, especially in downtown areas. However, this is beginning to change. The Los Angeles County Metropolitan Transportation Authority (Metro) has announced plans to install around 80 digital billboards on Metro-owned properties citywide. In March 2023, the first digital billboard on I-5, just south of East Slauson Avenue, became operational. Digital billboards now enhance high-traffic areas such as Wilshire Boulevard in Koreatown and the renowned Sunset Strip.
The planned expansion of digital inventory along Metro-owned properties citywide will make LA’s digital market increasingly competitive over the next few years — making now a strong time to establish relationships with the best operators.
Dimensions
Digital bulletins measure 48 feet wide x 14 feet tall, but LA has other sizes of digital inventory available.
Mobile Billboard
Mobile billboards travel wherever you need them—special events, sporting venues or simply driving around town to reach a wider swath of people. Measurements vary depending on the size of trucks you use. The versatility of a mobile billboard is unparalleled, and with the absurd traffic in LA, you gain lots of time for drivers to see your display.
In a city where static billboard inventory is tightly controlled and expensive, mobile units offer a flexible, cost-effective alternative for brands that need street-level visibility without a long-term commitment.
Wallscape
Wallscapes do not come in standard sizes. They are messages painted on the side of massive buildings, with a more free-flowing style and creative measuring dozens of stories high. For example, you can find wallscapes on the side of buildings on Santa Monica Blvd., where drivetime down the 3-mile stretch in West Hollywood can take up to 24 minutes during the morning and evening commutes—ample dwell time to get your message seen.
In LA, a well-placed wallscape doesn’t just reach an audience — it becomes part of the cultural conversation, frequently appearing in social media posts, celebrity photos, and entertainment coverage that amplifies your reach far beyond the physical display.
Los Angeles, CA
Population: 3.849 million
500
Billboards
places to advertise
Best Locations for Detroit Billboards
Detroit’s commuters and visitors spend significant time on the road and in the city’s revitalized core, so billboards reach a wide audience across the region. Based on our experience, here are some of the best locations for Detroit billboards:
Sunset Blvd Afterpay Mural
Downtown & The District Detroit
Downtown is the heart of Detroit’s comeback, and it shows in the billboard inventory. Between Comerica Park, Ford Field, and Little Caesars Arena, The District Detroit pulls enormous game-day and event crowds into a compact, high-dwell-time footprint — exactly the conditions that make outdoor advertising stick. Top categories here include sports betting, entertainment, beverage brands, and national consumer launches.
Campaigns in The District routinely generate earned media beyond the billboard itself, as fans and event-goers share the moment — making Downtown one of the few Detroit locations where your ad can travel well past the board.
Woodward Avenue & Midtown
Woodward Avenue is Detroit’s cultural spine, running straight through Midtown and connecting Downtown to the museum district. Flanked by the Detroit Institute of Arts, Wayne State University, and a dense mix of restaurants and residents, this corridor reaches a diverse, active, and increasingly young audience. It’s ideal for lifestyle, education, healthcare, and arts-and-entertainment brands.
The I-75 & I-94 Corridors
Eastern Market
Eastern Market is one of the oldest and largest public markets in the country, drawing tens of thousands of shoppers, foodies, and weekend visitors every Saturday. The combination of dense pedestrian traffic, a destination crowd, and a surrounding district full of murals and walls makes it a standout spot for food and beverage, lifestyle, and local brands looking to connect with an engaged, in-the-moment audience.
With the 2028 Olympics designating this area as a Live Site, Figueroa Street is positioned to become one of the most valuable outdoor advertising corridors in the city over the next few years.
Sunset Blvd
Ventura Boulevard
The Suburbs
Client Testimonials
What Our Clients Say
“
We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.
Brian Shafton
RBC Records
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DASH TWO’s marketing services are great to work with! They are prompt, professional, and simply put — they get it. Our results have been fantastic!
Renee Frank
Marketing, Frank Productions Inc.
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DASH TWO is an excellent boutique media buying shop. If you need programmatic advertising and digital ad services, I highly recommend them.
Josh D’Amore
300 Entertainment
Detroit Creative Examples
Ready to get started?
Thinking About Advertising in Detroit?
Contact us to learn more about billboards in Detroit. We can help you achieve the metrics you want with a successful billboard ad campaign.
Why DASH TWO
Why DASH TWO for Detroit Billboards?
DASH TWO books campaigns across the Detroit market every week. We’ve spent 15+ years building direct relationships with Clear Channel, Lamar, Outfront, and the independent operators who control the best locations from I-75 to Woodward Avenue. That means we know what’s available before it hits the open market, what fair pricing looks like across every corridor, and how to structure campaigns that deliver real results. We don’t just book boards — we monitor performance and make adjustments to ensure every dollar is working. Whether you’re a Detroit-based brand looking to own your neighborhood or a national advertiser making a statement in the Motor City, DASH TWO gives you a single point of contact for everything from strategy and buying to creative and reporting. We treat every budget — startup or Fortune 500 — like it’s our own.
Detroit Billboard Advertising FAQ
How much does billboard advertising cost in Detroit?
Billboard advertising in Detroit starts as low as $1,500 per month for posters, while premium digital bulletins Downtown or along I-75 can reach $20,000+. Typical ranges: static bulletins run $4,000–$15,000 per 4-week period, digital bulletins $6,000–$20,000, and posters $1,500–$4,000+.
What types of billboards are available in Detroit?
Detroit offers a wide range of out-of-home formats including bulletins, posters, digital billboards, mobile billboards, and wallscapes. There are an estimated several thousand billboard faces across the city and surrounding region, with a growing inventory of digital boards Downtown and along the major freeway corridors.
Who is the audience for billboard advertising in Detroit?
Detroit has one of the most concentrated audiences in the Midwest — about 75% of residents are Black, the city’s largest group, alongside growing White, Hispanic, and Asian populations. Detroit has a population of approximately 633,000 in the city proper, plus roughly 3.5 million across the metro and daily commuters on major freeways like I-75, I-94, I-96, and M-10 (the Lodge).
Where in Detroit can I advertise?
Because Detroit residents and commuters spend significant time on the road, billboards reach a wide audience across the city and region. Coverage includes Detroit, Dearborn, Wayne County, Oakland County, and Macomb County. Key corridors include Downtown and The District Detroit, Woodward Avenue, the I-75 corridor, I-94 (the Edsel Ford), I-96 (the Jeffries), M-10 (the Lodge), Gratiot Avenue, Michigan Avenue, and Jefferson Avenue.
Do I need a permit to advertise on a billboard in Detroit?
No — you don’t handle permitting yourself. The outdoor vendor that owns the structure is responsible for all permits and regulatory compliance, and that’s built into the cost of your buy. When you book through DASH TWO, we manage the vendor relationship and the paperwork end to end.
How do I buy a billboard in Detroit?
Contact DASH TWO and we’ll identify the best locations for your audience and budget, negotiate rates with vendors, manage the permit process, and handle production and installation. We work with all major outdoor vendors in the Detroit market.