Miami Outdoor Advertising
Billboard Advertising in Miami, FL
Prices
How Much Do Miami Billboards Cost?
The Cheapest Billboards in Miami
- Billboards outside city limits and in lower-traffic areas: $2,000 and lower
- Posters in residential and lower-traffic areas: $1,500 to $3,000
- Billboards in neighborhoods away from downtown: $2,500 to $5,000
- Digital billboards on highways: $3,000 to $7,000
- Mobile billboards: $500 to $2,500 per day
- Hand-painted murals: $10,000 to $30,000+
The Most Expensive Billboards in Miami
- Billboards on I-95 through downtown: up to $15,000
- Digital billboards in Brickell and Wynwood: up to $20,000
- Palmetto Expressway and I-75 premium locations: $8,000 to $15,000
- Wallscapes: $20,000 and up
The City
About Miami
Miami is one of the most dynamic and culturally rich cities in the United States — a global hub for tourism, finance, fashion, and entertainment that draws visitors and business from across Latin America, Europe, and beyond. Known for its year-round sunshine, iconic Art Deco architecture, and vibrant nightlife, Miami attracts over 24 million tourists annually, making billboard advertising in Miami one of the most powerful ways to reach both residents and a constantly rotating international audience. From the neon-lit corridors of South Beach to the sleek high-rises of Brickell, billboards in Miami put your brand in front of one of the most diverse and affluent consumer markets in the country.
Miami’s majority-Hispanic population and deep Latin American business ties make it one of the most important markets in the country for multicultural and Spanish-language billboard campaigns. The city’s rapid growth — fueled by an influx of tech companies, financial firms, and creative agencies relocating from New York and California — has created a booming professional class with strong spending power. Whether you’re targeting locals on I-95, tourists on Collins Avenue, or the business community in Brickell, Miami billboards deliver reach and visibility that few markets can match. It’s hard to drive more than a few blocks without spotting a billboard alongside something iconic — whether it’s near Hard Rock Stadium, the Port of Miami, or along the famous Calle Ocho.
the Landscape
Miami Outdoor Advertising Market Data
Miami is home to a population of approximately 450,000 in the city proper and over 6.2 million across the greater Miami metro — the largest metro area in the Southeast and the fourth-largest in the United States. The market is majority Hispanic, with a significant Cuban, Colombian, Venezuelan, and Brazilian population that makes Miami one of the most culturally distinct advertising markets in the country. Major employers including Baptist Health South Florida, Carnival Corporation, and Lennar Corporation are headquartered in the city, alongside a rapidly growing concentration of tech, finance, and media companies.
Miami Billboards
Types of Billboards in Miami
Billboard
Billboards are strategically located along Miami freeways and near key transit hubs like Miami International Airport (MIA), welcoming tourists and business travelers as they head to their destinations. These standard-sized billboards dominate major interstates such as I-95, I-75, I-195, the Palmetto Expressway, and the Dolphin Expressway, providing optimal visibility for both daily commuters and visiting travelers.
Dimensions:
Billboards measure 48 feet wide x 14 feet tall.
Poster
Posters are smaller format billboards found in urban neighborhoods and along surface streets throughout Miami. They’re ideal for reaching local audiences in areas like Wynwood, Little Havana, Coral Gables, and along Biscayne Boulevard.
Dimensions: The majority of posters measure 22 feet wide x 10 feet tall.
Digital Billboard
Digital billboards are concentrated along I-95, the Palmetto Expressway, and Brickell Avenue, delivering rotating ads to Miami’s heaviest commuter and tourist corridors.
Dimensions: Digital bulletins measure 48 feet wide x 14 feet tall.
Mobile Billboard
Wallscape
Wallscapes are large-format ads painted or printed on the sides of buildings, offering maximum visibility in high-foot-traffic areas of Miami — particularly in Wynwood, where street art and brand activations draw massive foot traffic year-round.
New York, NY
Population: 8.3 Million
Most advertisers book a board and hope for the best. We do it differently. DASH TWO brings 15+ years of media buying experience, real-time campaign tracking, and a data-first approach to every market we work in. Whether you’re running a weekend blitz in Times Square or a month-long freeway campaign on the BQE, we make sure every dollar is working.
1,000+
Billboards
places to advertise
Best Places in Miami to Advertise on a Billboard
Cîroc Billboard in Miami, Florida
Wynwood
Wynwood is Miami’s most culturally vibrant neighborhood — a former warehouse district transformed into a world-famous street art destination that draws millions of visitors annually. Wallscape and poster inventory here reaches a young, trend-forward, and highly engaged audience from across Miami and around the world. Top advertising categories include fashion, entertainment, food and beverage, lifestyle, and brands looking to build authentic street-level credibility in one of the most Instagram-worthy neighborhoods in the country.
Brickell / Downtown
Brickell is Miami’s financial district and one of the fastest-growing urban neighborhoods in the United States. Packed with luxury condos, corporate headquarters, and high-end restaurants, Brickell draws an affluent professional audience with strong spending power. Billboard and digital inventory here reaches Miami’s business community daily. Top categories include financial services, real estate, luxury goods, and premium consumer brands.
Miami Horror Board
Digital Billboard Advertising — Times Square, New York
I-95 Corridor
I-95 is Miami’s primary north-south artery, carrying hundreds of thousands of vehicles daily between Fort Lauderdale, downtown Miami, and the southern suburbs. Billboards along this stretch deliver unmatched reach and frequency to commuters, tourists, and travelers moving through the heart of the metro. Top categories include retail, healthcare, entertainment, automotive, and consumer brands targeting the broader South Florida market.
South Beach / Collins Avenue
South Beach is one of the most visited tourist destinations in the world, drawing over 14 million visitors annually to its iconic Art Deco hotels, beaches, and nightlife. Billboard and wallscape inventory here reaches a high-income, international audience unlike any other location in Miami. Ideal for luxury brands, hospitality, entertainment, and consumer products targeting a global tourist audience.
Times Square Subway Entrance with Digital Ad Panel | Manhattan NYC
ILIA Beauty Wall Billboard in Williamsburg, Brooklyn
Little Havana / Calle Ocho
Little Havana and the Calle Ocho corridor is the cultural heart of Miami’s Cuban community and one of the most visited tourist destinations in the city. Billboard and poster inventory here reaches a predominantly Hispanic audience with deep community ties and strong local spending. Ideal for brands targeting Miami’s Latin American consumer base, particularly in food and beverage, retail, financial services, and healthcare.
Client Testimonials
What Our Clients Say
“
We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.
Brian Shafton
RBC Records
“
DASH TWO’s marketing services are great to work with! They are prompt, professional, and simply put — they get it. Our results have been fantastic!
Renee Frank
Marketing, Frank Productions Inc.
“
DASH TWO is an excellent boutique media buying shop. If you need programmatic advertising and digital ad services, I highly recommend them.
Josh D’Amore
300 Entertainment
Miami Creative Examples
Ready to get started?
Thinking About Billboard Advertising in New York?
Contact us to learn more about billboards in New York. Whether you’re targeting Times Square, the expressways, or local neighborhoods, we can help you build a high-impact outdoor campaign that fits your budget and goals.
Why DASH TWO
Why DASH TWO for Miami Billboards?
Miami is a market that rewards local knowledge. The difference between a billboard on the wrong stretch of I-95 and the right spot in Wynwood or Brickell can mean the difference between a campaign that performs and one that doesn’t. DASH TWO has spent 15+ years building relationships with the major outdoor operators in the Miami market, including Clear Channel, Lamar, and Outfront. We know what’s available before it hits the open market — and we know which locations actually deliver.
Miami’s multicultural audience, heavy tourism, and year-round outdoor visibility make it one of the most unique billboard markets in the country. Whether you’re a Miami-based business looking to reach locals or a national brand activating in one of the most visited cities in the world, DASH TWO gives you a single point of contact for everything from strategy and buying to creative and reporting. We treat every budget — startup or Fortune 500 — like it’s our own.
Billboard Advertising in Miami FAQ
How much does billboard advertising in Miami cost?
What types of billboards are available in Miami?
Where are the best places to advertise on a billboard in Miami?
Who is the audience for billboard advertising in Miami?
How do I buy a billboard in Miami?
What is the best format for billboard advertising in Miami?
The best format depends on your goals and budget:
- Static bulletins — best for brand awareness along I-95 and the Palmetto Expressway
- Digital billboards — best for time-sensitive promotions and campaigns targeting Miami’s heavy commuter corridors
- Posters — best for neighborhood-level targeting in areas like Wynwood, Little Havana, and Coral Gables
- Wallscapes — best for premium brand moments in Wynwood or South Beach
- Mobile billboards — best for event activations around Art Basel, Ultra Music Festival, or South Beach Wine & Food Festival
Not sure which format is right for you? Contact DASH TWO and we’ll help you build the right mix.
How long does a typical billboard campaign run in Miami?
BILLBOARDS BY CITY
Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.
214 S. Locust St. #200
Inglewood, CA 90301
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