Los Angeles Outdoor Advertising
Billboard Advertising in Los Angeles, CA
Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.
Prices
How Much Do Los Angeles Billboards Cost?
Billboard advertising in Los Angeles start as low as $3,000 per month, while bulletins on the Sunset Strip can reach $100,000. Digital billboards in West Hollywood and downtown typically run $15,000 to $25,000, and wallscapes start at $60,000 and up. Downtown areas and premium locations command the highest rates. Prices reflect four-week campaigns (excluding wallscapes, which have extended durations) and are based on recent market averages.
The Cheapest Billboards in Los Angeles
- Posters: $3,000 to $5,000
- Bulletins outside city limits and in low-income neighborhoods: $6,000 and lower
- Bulletins downtown but not in the most-sought-after places: $6,000 to $10,000
- Digital bulletins on highways: $6,000 to $10,000
- Mobile billboards: $500 to $2,500 per day
The Most Expensive Billboards in Los Angeles
- Bulletins on the Sunset Strip: Up to $100,000
- Digital bulletins in West Hollywood and downtown: $15,000 to $25,000
- Wallscapes: $60,000 and more
The City
About Los Angeles
Los Angeles, the City of Angels, is one of the most coveted locations for billboard advertising globally. Known for its iconic landmarks, vibrant culture, and constant buzz of activity, LA offers unparalleled opportunities to connect with diverse audiences. From Hollywood to Santa Monica, billboard advertising in Los Angeles puts your message in the spotlight, ensuring maximum exposure in one of the world’s most influential cities. In LA, it’s hard to go more than 10 feet without encountering an ad, often showcased alongside something iconic, whether it’s at the Hollywood Walk of Fame, the Getty Center, or along the famous Sunset Boulevard. From Beverly Hills to the San Fernando Valley, the Los Angeles metro area radiates creativity and allure, making it an unparalleled setting for impactful advertising campaigns.
If you’re considering billboard advertising in LA, Orange County, or anywhere in Southern California, we’ve got you covered with expert insights. Based in Inglewood, we know the area inside and out. Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.
the Landscape
Los Angeles Outdoor Advertising Market Data
Los Angeles is the second-most populous city in the United States, trailing only New York City. Its population stands at 3.849 million, according to the latest Census data. Over the past decade, the city has grown and become increasingly diverse. Nearly half of LA residents are Latino, and more than half speak a language other than English at home. Two-thirds of residents are part of the civilian workforce, including 61% of women. And, of course, they’re always on the move — LA’s notorious traffic may be an environmental challenge, but it’s a golden opportunity for advertisers.
The Los Angeles market features 600 billboards, including several state-of-the-art digital billboards. While this total ranks second (again!) behind NYC’s 1,400 billboards, it far surpasses the count in any other California city, making LA a prime location for billboard advertising.
Los Angeles Billboards
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Types of Billboards Available
Los Angeles has five main kinds of out-of-home advertising.
Billboard
Bulletins are strategically located along Los Angeles freeways and near key transit hubs like Los Angeles International Airport (LAX), welcoming tourists as they head to their accommodations. These standard-sized billboards dominate major interstates such as I-405, I-5, I-710, I-605, and I-10, providing optimal visibility for both daily commuters and visiting travelers.
Freeway bulletins along the 405, 101, and 110 are among the most sought-after in the country — book early, as premium locations can have waitlists of several months.
Dimensions:
Bulletins measure 48 feet wide x 14 feet tall.
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Poster
Posters, often referred to as 30 sheets, are smaller than billboards, measuring about half their width. You’ll find them along surface streets and in neighborhoods across Los Angeles and throughout LA County. While they offer a more compact canvas, posters still capture significant attention, making them an effective choice for hyper-local advertising.
In a city as neighborhood-driven as LA, posters offer a level of geographic precision that freeway boards simply can’t match — ideal for hyper-local campaigns targeting specific zip codes or communities.
Dimensions
The majority of posters measure 22 feet wide x 10 feet tall.
Digital Billboard
Over the last 20 years, digital billboards have gradually expanded across Los Angeles, though their presence remains relatively sparse, especially in downtown areas. However, this is beginning to change. The Los Angeles County Metropolitan Transportation Authority (Metro) has announced plans to install around 80 digital billboards on Metro-owned properties citywide. In March 2023, the first digital billboard on I-5, just south of East Slauson Avenue, became operational. Digital billboards now enhance high-traffic areas such as Wilshire Boulevard in Koreatown and the renowned Sunset Strip.
The planned expansion of digital inventory along Metro-owned properties citywide will make LA’s digital market increasingly competitive over the next few years — making now a strong time to establish relationships with the best operators.
Dimensions
Digital bulletins measure 48 feet wide x 14 feet tall, but LA has other sizes of digital inventory available.
Mobile Billboard
Mobile billboards travel wherever you need them—special events, sporting venues or simply driving around town to reach a wider swath of people. Measurements vary depending on the size of trucks you use. The versatility of a mobile billboard is unparalleled, and with the absurd traffic in LA, you gain lots of time for drivers to see your display.
In a city where static billboard inventory is tightly controlled and expensive, mobile units offer a flexible, cost-effective alternative for brands that need street-level visibility without a long-term commitment.
Wallscape
Wallscapes do not come in standard sizes. They are messages painted on the side of massive buildings, with a more free-flowing style and creative measuring dozens of stories high. For example, you can find wallscapes on the side of buildings on Santa Monica Blvd., where drivetime down the 3-mile stretch in West Hollywood can take up to 24 minutes during the morning and evening commutes—ample dwell time to get your message seen.
In LA, a well-placed wallscape doesn’t just reach an audience — it becomes part of the cultural conversation, frequently appearing in social media posts, celebrity photos, and entertainment coverage that amplifies your reach far beyond the physical display.
Los Angeles, CA
Population: 3.849 million
Most brands waste money on media buying because they don’t know what’s working — or how to fix it fast. DASH TWO changes that. We combine 15+ years of industry expertise, real-time campaign monitoring, and data-driven strategy to make every dollar work harder. Startup or Fortune 500, we treat your budget like it’s our own.
500
Billboards
places to advertise
Best Locations for Los Angeles Billboards
Traffic jams can have people sitting for minutes or even hours throughout the city. Based on our experience, here are some of the best locations for Los Angeles billboards:
Sunset Blvd Afterpay Mural
Sunset Boulevard
The Sunset Strip is inseparable from the legacy of billboard advertising in Los Angeles, and it continues to deliver on its reputation. Despite the premium costs and visual competition, these billboards command attention like no other. Many ads gain extended exposure through social media, as celebrities often post pictures with their featured billboards. It’s no surprise that this iconic location is a favored spot for movie studios, cannabis brands, and music campaigns, solidifying its status as a prime advertising hub.
Campaigns here routinely generate earned media beyond the billboard itself — making the Sunset Strip one of the few outdoor locations where your ad can go viral.
Mid City
Central Los Angeles, particularly the Mid City area, offers prime opportunities for billboard advertising. Flanked by the Santa Monica Freeway to the south and Olympic Boulevard to the north, this bustling hub is ideal for reaching a diverse and active audience. Whether you’re targeting daily commuters or neighborhood residents, Mid City’s high-demand billboard inventory delivers impactful results.
Campaigns here routinely generate earned media beyond the billboard itself — making the Sunset Strip one of the few outdoor locations where your ad can go viral.
La Cienega Boulevard
La Cienega Boulevard has lots of locations to visit, like Restaurant Row and Randy’s Donuts, drawing families and tourists. Top categories include restaurants, lifestyle apparel, music and all types of entertainment.
The stretch between Beverly Hills and West Hollywood carries some of the highest-income traffic in the city, making La Cienega a strong choice for luxury, lifestyle, and premium consumer brands.
Figueroa Street
Figueroa Street, intersecting with Olympic Boulevard, is a prime location for outdoor advertising, especially with the upcoming 2028 Summer Olympics and the presence of Crypto.com Arena. The Olympic Committee plans to utilize this area as a Live Site, attracting significant pedestrian traffic. Top advertising categories here include streaming services, movie studios, cannabis brands, and sports-related promotions.
With the 2028 Olympics designating this area as a Live Site, Figueroa Street is positioned to become one of the most valuable outdoor advertising corridors in the city over the next few years.
Sunset Blvd
Ventura Boulevard
Ventura Blvd.
Ventura Boulevard is the longest contiguous road of businesses in the country, so it has a built-in target audience of people ready to buy things. The best categories mirror elsewhere in LA, like cannabis and entertainment.
Ventura Boulevard’s sheer length — stretching over 18 miles through the Valley — means advertisers can choose from dozens of locations at varying price points, making it one of the most flexible corridors in the LA market.
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We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.
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RBC Records
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300 Entertainment
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Los Angeles Creative Examples
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Thinking About Advertising in LA?
Contact us to learn more about billboards in Los Angeles. We can help you achieve the metrics you want with a successful billboard ad campaign.
Why DASH TWO
Why DASH TWO for Los Angeles Billboards?
Los Angeles is the most competitive billboard market in the country — and one of the most complex to navigate. With strict city regulations limiting new construction, a small number of major operators controlling the best inventory, and premium locations like the Sunset Strip commanding prices that can reach six figures, knowing how to work this market takes years of experience that most buyers simply don’t have.
DASH TWO is based in Inglewood — we live and work in this market every day. We’ve spent 15+ years building direct relationships with Clear Channel, Lamar, Outfront, and the independent operators who control some of LA’s most sought-after locations. That means we know what’s available before it hits the open market, what fair pricing looks like across every corridor from the 405 to the Sunset Strip, and how to structure campaigns that deliver real results. We don’t just book boards — we monitor performance in real time and make adjustments to ensure every dollar is working.
Whether you’re an LA-based brand looking to dominate your neighborhood or a national advertiser making a statement in one of the world’s most influential cities, DASH TWO gives you a single point of contact for everything from strategy and buying to creative and reporting. We treat every budget — startup or Fortune 500 — like it’s our own.
Los Angeles Billboard Advertising FAQ
How much does billboard advertising in Los Angeles cost?
Rates vary by format and location.
- Static/vinyl bulletin boards (large): $5,500–$14,000 per 4-week period
- Digital bulletins: $6,500–$24,000
- Medium posters (static or digital): $2,000–$4,000+
- Premium wallscapes: $25,000–$150,000
A minimum spend of $5,000 applies, which can be spread across multiple displays and time periods.
What types of billboards are available in LA?
Los Angeles offers a wide range of out-of-home formats including:
- Static vinyl bulletins
- Digital/LED billboards
- Wallscapes
- Medium posters
- Transit ads
- Bus shelters
- Bus benches
- Street furniture
There are an estimated 14,000 billboard faces across the city and surrounding counties.
How many people will see my billboard?
Los Angeles has a population of approximately 3.85–3.97 million in the city proper, plus millions of daily commuters on major freeways like:
- 405
- 101
- I-10
- I-5
Heavy traffic increases visibility and dwell time, leading to higher impressions.
Who is the audience for billboard advertising in LA?
Los Angeles has one of the most diverse audiences in the U.S.
- Nearly 50% of residents identify as Latino
- Wide range of income levels, ages, and industries
You can target audiences across areas like:
- Hollywood
- Beverly Hills
- Santa Monica
- San Fernando Valley
- Inland Empire
Do I need a permit to advertise on a billboard in LA?
No. Your advertising partner handles:
- Permits
- Zoning compliance
- Installation logistics
What’s the difference between a static and a digital billboard?
Static (vinyl):
- One printed ad
- Displays 24/7
- Fixed for the campaign duration
Digital (LED):
- Rotates between multiple advertisers
- Allows quick updates
- No printing costs
- Ideal for time-sensitive campaigns and A/B testing
How long does a typical billboard campaign run?
Most campaigns run in 4-week increments.
You can:
- Run a single cycle
- Extend for multiple months
Where in Los Angeles can I advertise?
Coverage includes:
- Los Angeles
- Orange County
- Riverside County
- San Bernardino County (Inland Empire)
- Ventura County
Key corridors:
- Sunset Boulevard
- Wilshire Boulevard
- Santa Monica Boulevard
- Hollywood Boulevard
- Melrose Avenue
- La Cienega Boulevard
- Sepulveda Boulevard
- Major freeways
Do you offer design help for my billboard ad?
Yes. Many providers offer:
- Creative support
- Free graphic design (for qualifying campaigns)
Effective billboard design should be:
- Simple
- Bold
- Easy to read at high speeds
Is billboard advertising effective for my business?
Yes. Billboards work well across industries:
- National brands
- Entertainment
- Local businesses
- Healthcare
- Nonprofits
- Government campaigns
Because LA residents spend significant time driving, billboard advertising delivers:
- Strong recall
- High reach
- Competitive cost per impression
BILLBOARDS BY CITY
Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.
214 S. Locust St. #200
Inglewood, CA 90301
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