Dallas Outdoor Advertising

Billboard Advertising in Dallas, TX

Let us help you find the best locations and lock in competitive pricing.

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Prices

How Much Do Dallas Billboards Cost?

Billboard advertising in Dallas starts as low as $1,000 per month for posters on surface streets, while bulletins along high-traffic corridors like I-35E, US-75, and the Dallas North Tollway can run $8,000 to $15,000. Digital billboards in Downtown, Uptown, and along Central Expressway typically fall between $6,000 and $14,000, and premium placements run higher. Dallas is one of the most affordable major billboard markets in the country relative to its reach, thanks to a fast-growing metro and a dense freeway network. Prices reflect four-week campaigns and are based on recent market averages.

The Cheapest Billboards in Dallas

The Most Expensive Billboards in Dallas

The City

About Dallas

Dallas is the third-largest city in Texas and the anchor of the Dallas–Fort Worth metroplex — the fastest-growing major metro in the United States, adding hundreds of new residents every single day. Known for its booming corporate economy, sprawling freeway network, and a young, diverse, fast-moving population, Dallas offers advertisers access to one of the most dynamic and affordable big-city markets in the country. From the skyscrapers of Downtown to the creative energy of Deep Ellum, the upscale crowds of Uptown, and the city’s renowned Arts District, every corner of DFW draws a distinct and engaged audience.

The metroplex is built around the car. I-35E, I-30, I-635 (LBJ Freeway), US-75 (Central Expressway), and the Dallas North Tollway move millions of commuters daily across one of the largest highway systems in the nation, creating consistent, high-frequency exposure for billboard campaigns. If you’re considering billboard advertising in Dallas, Fort Worth, Arlington, or anywhere across the greater DFW metro, we know this market. Let us help you find the right locations and secure competitive pricing for digital, mobile, and traditional outdoor advertising.

Most advertisers book a board and hope for the best. We do it differently. DASH TWO brings 15+ years of media buying experience, real-time campaign tracking, and a data-first approach to every market we work in. Whether you’re running a launch on the Dallas North Tollway or a month-long campaign along Central Expressway, we make sure every dollar is working.

Dallas is also a strong Wild Posting® market — a natural complement to billboard campaigns for brands looking to reach audiences at street level in walkable districts like Deep Ellum, Bishop Arts, and Uptown.

the Landscape

Dallas Outdoor Advertising Market Data

The city of Dallas is home to roughly 1.3 million residents, with more than 8 million across the greater Dallas–Fort Worth metro — the fourth-largest metropolitan area in the United States and one of the fastest-growing. The market is young and increasingly diverse, with large Hispanic, Black, Asian, and White populations spanning every income level. DFW is a major corporate hub, home to more Fortune 500 headquarters than almost any other metro — including AT&T, ExxonMobil, American Airlines, Texas Instruments, and Charles Schwab — alongside booming finance, tech, telecom, defense, and healthcare sectors.

The Dallas market features billboards concentrated along I-35E, I-30, I-635 (LBJ Freeway), US-75 (Central Expressway), and the Dallas North Tollway, with a growing digital presence in Downtown, Uptown, and the major commuter corridors. With roughly 1,600+ billboard faces inside the city of Dallas and thousands more across the metroplex, plus a population growing faster than nearly any market in the country, outdoor advertising in Dallas delivers exceptional reach at a fraction of the cost of coastal markets.

Dalals Billboards

DASH TWO

Types of Billboards Available

Dallas has five main kinds of out-of-home advertising.

Billboard

Billboard
Bulletins are the largest standard format, dominating Dallas’s freeways and major arterials. At 14′ x 48′, they deliver maximum visibility to high-speed traffic on corridors like I-35E, US-75, and the Dallas North Tollway. Best for brands looking for broad reach and strong brand awareness across the entire metroplex. Learn more about billboard advertising.

Dimensions:
Bulletins measure 48 feet wide x 14 feet tall.

Explore

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Poster

osterPosters (30-sheets) are smaller than bulletins and placed along surface streets and in neighborhoods, targeting pedestrians and slower-moving traffic. Dallas’s walkable districts like Deep Ellum, Bishop Arts, and Knox-Henderson are ideal for this format. Best for local campaigns and businesses targeting specific zip codes or communities.

Dimensions
The majority of posters measure 22 feet wide x 10 feet tall.

Digital Billboard

Digital BillboardDigital billboards rotate multiple ads on a single LED screen, offering flexible scheduling and real-time creative updates. Dallas’s digital inventory is concentrated Downtown, in Uptown, and along major commuter routes like Central Expressway and the Dallas North Tollway. Best for time-sensitive promotions, event advertising, and A/B testing creative. Explore digital billboard options in the Dallas market.

Dimensions
Digital bulletins measure 48 feet wide x 14 feet tall, but LA has other sizes of digital inventory available.

Mobile Billboard

Mobile BillboardMobile billboards put your message on a truck-mounted display that drives directly to your target audience — festivals, sporting events, neighborhoods, or competitor locations. Dallas’s packed event calendar and venues like AT&T Stadium, the American Airlines Center, and the State Fair of Texas make mobile a strong tactical format. Learn more about mobile billboard advertising.

Wallscape

WallscapeWallscapes are large-format ads painted or printed on the side of buildings, offering high-impact visibility in high-foot-traffic areas. Dallas’s growing Downtown, Deep Ellum, and Design District make wallscapes a powerful format for brand awareness and cultural moments. See wallscape advertising options with DASH TWO.

Dallas, TX

Population: 8 Million+ (Metro)

Hispanic 48%

White 28%

Black 23%

Asian 4%

Other 3%

1,600+

Billboards

places to advertise

Best Locations for Dallas Billboards

Dallas is one of the most car-dependent metros in the country, and rush-hour traffic on the major freeways routinely backs up for 30 minutes or more — giving your message extended dwell time in front of a captive audience. Based on our experience, here are some of the best locations for Dallas billboards:

Sunset Blvd Afterpay Mural

Downtown Dallas

Downtown is the commercial heart of the metroplex, home to a dense concentration of office towers, hotels, courts, and the Arts District — the largest urban arts district in the country. Billboards and digital displays here reach business professionals, commuters, and visitors around the clock. Top advertising categories include financial services, professional services, legal, hospitality, and entertainment. Contact us to check current availability Downtown.

I-35E (Stemmons Freeway)

Stemmons is one of the busiest corridors in Texas, carrying heavy daily traffic past the Medical District, the Design District, and into Downtown. Billboards along I-35E deliver massive reach across commercial, commuter, and regional audiences. Top advertising categories include healthcare, retail, consumer products, and major brand campaigns.

Uptown Billboard Dallas

McKinney & Knox

US-75 (Central Expressway)

Central Expressway is the primary artery connecting Downtown to the affluent northern suburbs and runs alongside Uptown, Cityplace, and North Dallas. Billboards here reach a high-income, professional commuter audience daily. Top advertising categories include financial services, tech, luxury goods, real estate, and healthcare.

Uptown & Deep Ellum

Uptown is one of Dallas’s most affluent and walkable neighborhoods, while neighboring Deep Ellum is the city’s creative and nightlife hub. Street-level posters and wallscapes perform particularly well across both. Top advertising categories include fashion, food and beverage, music, entertainment, fitness, and lifestyle brands. Learn more about wallscape advertising in Dallas’s trendiest neighborhoods.

Sunset Blvd

Ventura Boulevard

Dallas North Tollway

The Tollway is the main corridor into the explosive growth of Frisco, Plano, and far North Dallas — home to corporate campuses, new development, and some of the highest household incomes in the metro. Billboards here reach affluent suburban commuters and decision-makers. Top advertising categories include real estate, financial services, automotive, and B2B brands.

Client Testimonials

What Our Clients Say

“

We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.

Brian Shafton

RBC Records

“

DASH TWO’s marketing services are great to work with! They are prompt, professional, and simply put — they get it. Our results have been fantastic!

Renee Frank

Marketing, Frank Productions Inc.

“

DASH TWO is an excellent boutique media buying shop. If you need programmatic advertising and digital ad services, I highly recommend them.

Josh D’Amore

300 Entertainment

Ready to get started?

Dallas Creative Examples

Ready to get started?

Thinking About Billboard Advertising in Dallas?

Contact us to learn more about billboards in Dallas. Whether you’re targeting the freeways, Downtown, or the metroplex’s fast-growing suburbs, we can help you build a high-impact outdoor campaign that fits your budget and goals.

Why DASH TWO

Why DASH TWO for Dallas Billboards?

Dallas is one of the largest and fastest-growing billboard markets in the country — and one of the best values in major-market outdoor advertising. But “affordable” doesn’t mean simple. The metroplex sprawls across more than a dozen counties and hundreds of miles of freeway, with inventory split among several major operators and a patchwork of city and suburban regulations. Knowing which boards on I-35E actually deliver, what fair pricing looks like on the Tollway versus US-75, and how to structure a campaign around DFW’s constantly shifting traffic and growth patterns is where experience makes the difference.

DASH TWO has spent 15+ years building relationships with the major outdoor operators across Texas, including Clear Channel, Lamar, and Outfront. We know what’s available before it hits the open market, and we have the leverage to negotiate competitive rates on your behalf — whether you’re booking a freeway bulletin on Central Expressway or a wallscape in the Design District. We don’t just book boards — we monitor campaign performance in real time and make adjustments to ensure your spend is working as hard as possible from day one.

Whether you’re a Dallas-based business looking to reach locals or a national brand activating in one of America’s fastest-growing markets, DASH TWO gives you a single point of contact for everything from strategy and buying to creative and reporting. We treat every budget — startup or Fortune 500 — like it’s our own.

Dallas Billboard Advertising FAQ

How much does billboard advertising cost in Dallas?

Rates vary by format and location.

Posters on surface streets and arterials: $1,000–$3,000 per 4-week period
Static bulletins on major freeways: $4,000–$15,000
Digital bulletins: $6,000–$14,000+
Wallscapes and premium placements: $20,000–$150,000

A minimum spend may apply, which can be spread across multiple displays and time periods.

What types of billboards are available in Dallas?

Dallas offers a range of out-of-home formats, including:

Static vinyl bulletins
Digital/LED billboards
Wallscapes
Posters (30-sheets)
Mobile billboards
Transit and street furniture

Each serves a different audience and campaign goal — from high-speed freeway bulletins on I-35E to street-level posters in Deep Ellum.

How many people will see my billboard in Dallas?

It depends on the location:

I-35E (Stemmons) & US-75 (Central Expressway): 200,000+ vehicles per day on the busiest segments
I-635 (LBJ Freeway): among the highest-volume corridors in Texas
Dallas North Tollway: heavy daily commuter traffic into North Dallas, Plano, and Frisco
Downtown / Uptown: dense pedestrian and commuter audiences around the clock
Greater metro area: more than 8 million residents across DFW

Heavy traffic increases visibility and dwell time, leading to higher impressions.

Which Dallas neighborhoods and corridors work best for billboards?

The best locations depend on your audience and budget:

Downtown — business professionals, finance, legal, hospitality
Uptown — affluent young professionals, lifestyle, luxury, fitness
Deep Ellum / Bishop Arts — young creatives, music, food and beverage, fashion
US-75 & Dallas North Tollway — high-income suburban commuters, real estate, B2B
I-35E — broad regional reach, healthcare, retail, consumer brands

What's the difference between static and digital billboards?

Static (vinyl) billboards display a single printed ad 24/7 for the duration of your campaign. Digital/LED billboards rotate your ad among several advertisers and allow for quick creative updates without print production costs. Digital boards are ideal for:

Time-sensitive promotions
A/B testing creative
Dayparting (showing different ads at different times of day)

Where in the Dallas–Fort Worth metroplex does DASH TWO book campaigns?

DASH TWO books billboard campaigns across the entire metroplex:

Dallas — Downtown, Uptown, Deep Ellum, and the major freeway corridors
Fort Worth — Downtown, I-30, and the western metro
Arlington — AT&T Stadium, Globe Life Field, and the entertainment district
North Dallas suburbs — Plano, Frisco, and Allen along the Tollway and US-75
Irving / Las Colinas — corporate corridor near DFW Airport

Which industries advertise most in Dallas?

Dallas’s billboard market attracts virtually every industry, but the strongest categories include:

Financial services and fintech
Real estate and homebuilders
Healthcare and hospitals
Automotive and dealerships
Legal and professional services
Food and beverage
Entertainment and sports

Do I need to handle permits, printing, or installation?

No. As your media buying partner, DASH TWO and the operators we work with handle:

Permits
Zoning compliance
Printing and production
Installation logistics

You focus on the creative and the message — we handle the rest.

Is billboard advertising in Dallas worth it?

For most brands, absolutely. Dallas combines big-market reach with a fast-growing, affluent, car-dependent population — at a fraction of the cost of New York or Los Angeles. With residents spending significant time on the freeways every day, Dallas billboards deliver strong recall, high reach, and one of the best costs per impression of any major U.S. market. Contact us to discuss whether Dallas is the right fit for your campaign.

Is billboard advertising effective for my business?

Yes. Billboards work well across industries:

National brands
Entertainment
Local businesses
Healthcare
Nonprofits
Government campaigns

Because LA residents spend significant time driving, billboard advertising delivers:

Strong recall
High reach
Competitive cost per impression