Advertising on Billboards In Tampa, FL

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the city

About Tampa

Florida is a beautiful state, and Tampa boasts some of the most scenic beaches, exciting non-Disney destinations and fantastic opportunities for family fun. The area is home to Busch Gardens and Zoo Tampa, plus some pretty successful sports teams—both the Tampa Bay Buccaneers and the Tampa Bay Lightning have won championships in the past few years. From Ybor City to the local cigar factories, Tampa also has strong connections to Cuba dating back to the 1880s.

Tampa offers ample opportunities for billboard advertising in the city and surrounding suburbs. Looking to reach Tampa residents and tourists with your campaign? We put together this primer on outdoor advertising in Tampa to help you find the right price and locations.

the Landscape

Data for Billboard Advertisers in Tampa

Tampa is the third-largest city in Florida, with a population of 387,050, according to the most recent Census data, ranking behind Jacksonville and Miami but ahead of Orlando. Despite Florida’s reputation as a haven for post-retirement-aged folks, the city has a younger population, with only 12.8% over age 65. The median income is below the national average by more than $10,000. People spend a good deal of time on the road, which means dwell time to see call-to-actions on boards—the average commute to work is 25 minutes.

Tampa has 300 billboards, though that includes nearby Sarasota, FL, as well—they are part of the same DMA. That’s more than the combined number in Jacksonville, which has a larger population, and tourist-heavy Orlando.

Here’s a complete demographic rundown on the Tampa DMA.

Tampa, FLPopulation: 387,050

Woman Population


Men Population


White 44
Hispanic 26
Black 22
Asian 5
Other 3



Foreign-born residents:


Persons per household:


Percent who speak a non-English language at home:


High school graduates


Hold at least a bachelor’s degree:


Median household income:



Types of Billboards Available

You can find several kinds of out-of-home advertising options in Tampa.


Bulletins are the standard size of billboard. You see them along highways advertising McDonald’s or Holiday Inn, trying to entice you to stop. They are also the most common board in Tampa and just about every other city.


Bulletins stand 48 feet wide x 14 feet tall.


About half the width of bulletins, posters can squeeze into downtown areas where bulletins would take up too much space. Advertisers also love this size because it offers cost efficiency, and often posters have locations near hotspots where people spend money and look for ideas for what to do next.

Dimensions +

The biggest share of posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.

Digital Billboards

A digital billboard ad uses LED panels to deliver messages that can swap in and out quickly. When you have a timely message about a sale or upcoming event, digital is the way to go. The boards entered the market just over a decade ago, but the city council has loosened restrictions in recent years, allowing more to go up downtown.

Dimensions +

Digital bulletins measure 48 feet wide x 14 feet tall.


A wallscape covers the side of a building and is the biggest type of billboard available. High-profile advertisers put them on high rises downtown for attention-grabbing displays. Wallscapes don’t have a standard size since it depends on the shape and height of the building.

Mobile Billboard Advertising

Mobile billboards sit on the back of a truck bed and get driven around town to reach people on their commutes and walking around the city. They can be an excellent option for campaigns focused on frequency.

Dimensions +

There’s no standard size since it depends on the length of the truck.

places to advertise

Best Places in Tampa to Advertise on a Billboard

Based on our experience, here are some of the top locations for bulletins, posters and digital billboards in Tampa.


Running through the heart of the city, I-275 has many opportunities for advertisers. Popular categories include fashion, mobile and entertainment. One recent high-profile campaign on the freeway featured a billboard calling for an end to antisemitism, paid for by a group of Jewish people who wanted residents to feel safer in their communities following a rise in antisemitic incidents in Tampa. One of the three boards went up near Westshore Boulevard off I-275 South, and it drew widespread media coverage, underscoring the medium’s power.

Lee Roy Selmon Expressway:

One of two major expressways in Tampa, named for the late Bucs great, the toll road winds through the Channel District, Palmetto Beach and Hyde Park. Top ad categories range from mobile to entertainment to food and restaurants.

Veterans Expressway:

The other major expressway, Veterans runs north-south and goes past the Tampa International Airport, Twelve Oaks, Northwest Park and more. The high-traffic road is fantastic for music, alcohol and quick service restaurants.

Raymond James Stadium:

Stadiums are always a smart place to reach residents and tourists, with game days in Tampa drawing 75,000 people to tailgate and have fun. The prices for nearby boards rise during the fall. Top advertisers include alcohol, other Tampa sports teams, entertainment and mobile.


Cost of a Billboard in Tampa

The average cost of billboard ads in Tampa is low compared to other cities, with the CPM (cost of reaching a thousand people) also fairly modest. Our estimates are based on four-week averages we’ve seen recently in the market.

The Cheapest Billboards in Tampa

Vector 1

Posters: $1,000 to $2,000

The Most Expensive Billboards in Tampa

Vector 1

Bulletins: $4,000 to $6,000

Vector 2

Digital bulletins: $4,000 to $6,000 and up


Tampa Creative Examples


Thinking About Advertising in Tampa?

Let us assist you with your outdoor advertising needs in central Florida. Get in touch today to request quotes on reaching your target audience. We can help you generate the weekly and monthly impressions you desire in the Tampa Bay area.

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