Advertising on Billboards In Nashville, TN

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the city

About Nashville

Nashville, Tennessee, earned the nickname Music City for good reason. As far back as the 19th century, the area drew folk singers from Scotland and Ireland, and it became the country music capital of the world with the 1923 opening of the Grand Ole Opry, which still draws nearly 1 million visitors per year. Home to the Johnny Cash Museum, Vanderbilt University and countless honkytonks, Nashville has a thriving tourism business that generates almost $9 billion per year.

That all makes Nashville a great place for billboard advertising. Whether you need billboard costs in Nashville or want to know the best place to put a traditional billboard to reach your target audience, our guide has you covered.

the Landscape

Data for Billboard Advertisers in Nashville, TN

Nashville’s population has soared 13% since 2010, to 678,900 in 2021, the latest Census numbers available. A bustling startup scene has drawn people looking for jobs, and the excitement and unique atmosphere of the city encourages transplants to put down roots. Nashville is an educated town, with more than two in five residents holding a bachelor’s degree, and the median household income of just over $65,000 is higher than in many other cities in the South.

Nashville has 100 billboards, about 25 more than nearby Knoxville and about two-thirds of what neighbor Louisville, Kentucky, has to the north.

Here’s a complete demographic rundown on the Nashville DMA.

Nashville, TNPopulation: 678,900

Woman Population


Men Population


White 55
Black 27
Hispanic 11
Asian 4
Other 3



Foreign-born residents:


Persons per household:


Percent who speak a non-English language at home:


High school graduates


Hold at least a bachelor’s degree:


Median household income:



Types of Billboards Available

Nashville has four main out-of-home advertising opportunities.


Bulletins are billboards located on freeways and expressways, big enough to see from afar in your vehicle and with direct messaging that either sparks a call to action or raises brand awareness. They’re what most people think of when they think of billboards.


Bulletins measure 48 feet wide x 14 feet tall.


Posters are essentially smaller bulletins. They serve the same purposes, but their size allows them to dot roads in a city or more residential area. They tend to be cheaper than bulletins unless the location is truly amazing.

Dimensions +

Most posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall. Sometimes posters, also called 30 sheets, are 22 feet, 8 inches wide x 10 feet, 5 inches tall.

Digital Billboards

Digital billboards display messages on LED screens, with creative you can swap out quickly for timely advertising. Downtown only has a handful of digital billboards, so demand for them remains high throughout the year. Digital tends to be more expensive than traditional billboards due to the demand and better technology.

Dimensions +

Digital bulletins measure 48 feet wide x 14 feet tall.
Digital posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.

Mobile Billboards

A mobile billboard advertising campaign offers a way to get in front of your customers during big events or locations lacking permanent billboards. For instance, you might send a mobile billboard to cruise East Nashville, which has mostly posters, or send it around during an induction ceremony at the Country Music Hall of Fame.

Dimensions +

: Dimensions vary depending on the size of the truck carrying the billboard. They could be as small as 7 feet or as long as 24 feet.

places to advertise

Best Places in Nashville to Advertise on a Billboard

Based on our experience, here are some of the best places to deploy the four main types of types of outdoor advertising in Nashville:

The Nashville Sign:

The most prominent billboard in the city is the digital Nashville sign, located on Broadway between 16th and 17th avenues. The spectacular measures 36 x 38 feet, and ads rotate every eight seconds, with social media shoutouts also popping up on the display. Available only to deep-pocketed advertisers, the sign’s most popular categories include music, mobile, automotive, beauty and many more.

I-65 and I-24:

North of the city, billboards dot the freeways coming in and around Nashville, and top categories include music, restaurants, hotels and more.

Bridgestone Arena area:

South of downtown, the Bridgestone Arena is home to the Predators, who have one of the NHL’s most dedicated fanbases, attracting an over-capacity crowd of more than 17,000 per game. That makes this a great place for ads targeting sports fans as well as those who visit the arena for concerts and shows. Top categories include music, alcohol, arts, and sporting goods and apparel.

East Nashville:

While advertisers understandably want to target Music Row, the true home of country music, that inventory is fairly limited. You’ll have more luck in East Nashville, past Vanderbilt University, where top categories include music and alcohol.

The Gulch:

Though inventory is limited here, too, mobile billboards can reach the upscale audience in this trendy area, home to high-end boutiques and restaurants beloved by foodies. The top category is, not to sound like a broken record, music. But you’ll also find alcohol, luxury fashion and jewelry ads.


Cost of a Billboard in Nashville

Billboard advertising costs vary based on a range of factors, including the type of billboard, location, time of year, demand for inventory and more. All prices quoted here are for four-week periods and represent recent averages we’ve seen in Nashville. Nashville billboards run fairly low on pricing for the reach you get with your buy.

The Cheapest Billboards in Nashville:

Vector 1

Poster: $2,000 to $4,000

Vector 1

Bulletin: $5,000 to $6,000 outside of downtown; $6,000 or more downtown

The Most Expensive Billboards in Nashville:

Vector 2

Digital bulletin: $10,000 to $15,000 within downtown

Vector 1

The Nashville Sign: $40,000


Nashville Creative Examples


Thinking About Advertising in Nashville?

Outdoor advertisers receive an excellent bang for their buck in Nashville, with the low prices and the varied audience of tourists and commuters who see the ads. Contact us today, and we can help you find the perfect billboard for your next campaign.

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