Advertising on Billboards In Kansas City, MO

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the city

About Kansas City

Kansas City, Missouri, is famous for three things. First, there is the barbeque, which is every bit as savory and fall-off-the-bone delicious as you imagine. Think smoked hickory goodness you’ll dream about for days. Next, the city is known for fountains, more than 200 of them dotting the landscape. Finally, in recent years, it has become synonymous with winning football games, thanks to the Kansas City Chiefs’ dynamic duo of quarterback and perennial MVP contender Patrick Mahomes and coach Andy Reid. They won the Super Bowl in 2023 and played in three straight AFC Championship Games.

Brands interested in out-of-home advertising in Kansas City have fantastic options to choose from. We put together a guide to OOH in the city and how to advertise your message effectively, based on input from our media buyers.

the Landscape

Data for Billboard Advertisers in Kansas City, MO

First, let’s get this straight: We’re talking about Kansas City, MO, not Kansas City, KS—there are two towns with the same name right next to each other, and a lot of people get them mixed up. The one in the state of Missouri is bigger and has a higher national profile.

Kansas City, Missouri, has a population of 509,297, per the latest Census data, and it’s expanding quickly. That’s up more than 50,000 since 2010. It has a 15% poverty rate, with a median household income about $10,000 less than the national one. Almost 10% of those under age 65 have a disability, and the vast majority of residents (91%, higher than most big cities) hold a high school diploma.

The city and surrounding Jackson County are home to 125 billboards, a modest number. By comparison, nearby St. Louis, MO, has 175 boards.
Here’s a complete demographic rundown on the Kansas City DMA.

Kansas City, MOPopulation: 509,297

Woman Population


Men Population


White 56
Black 27
Hispanic 11
Asian 3
Other 3



Foreign-born residents:


Persons per household:


Percent who speak a non-English language at home:


High school graduates


Hold at least a bachelor’s degree:


Median household income:



Types of Billboards Available

Kansas City’s OOH advertising media options vary from small to very large.


A bulletin describes the standard size of billboard people think of when they hear the term. Highly in demand and often the most-available form of advertising in Kansas City, bulletins cost more than posters but less than digital billboards. They work particularly well for driving an immediate call to action, like getting off at the next exit for a snack after seeing a fast food billboard ad. These are vinyl billboards, so getting creative posted takes longer than digital.


Bulletins stand 48 feet wide x 14 feet tall.


Posters are smaller than bulletins—and way smaller than wallscapes. They measure about half the length of a bulletin, allowing them to fit in limited space. You can often find them in downtown urban areas, and in KC, they represent a particular bargain. The average cost is a fraction of the price for a bulletin.

Dimensions +

Posters are 24 feet, 6 inches wide x 12 feet, 3 inches tall.

Digital Billboards

LEDs emit the glow that powers digital billboards, which rotate messages throughout the day. It’s easy to get your creative on the board, since it’s done electronically. Lamar owns the majority of digital boards in the market.

Dimensions +

Digital bulletins measure 48 feet wide x 14 feet tall.


A wallscape is the biggest type of billboard. It covers part of a building, reaching multiple stories and giving you artwork writ large for the city. One recent example, for instance, measured 90 feet by 90 feet—you couldn’t miss it.

Mobile Billboard Advertising

You can score great reach and frequency by making your message mobile and sending ads to high-traffic areas. Mobile billboards are towed around the city on the back of a truck. They can access neighborhoods that may lack traditional billboard availability.

Dimensions +

It depends on the length of the truck towing them.

places to advertise

Best Places in Kansas City to Advertise on a Billboard

You might find the perfect billboard for your product or service in these places:


Running north-south to the east of the city, the busy highway has loads of inventory available to reach motorists. Top categories include tourism (the Kansas City Zoo is a frequent local advertiser), mobile and of course local professional sports teams.

Overland Park:

The largest suburb of KC, and the second-biggest town in Kansas, Overland Park sits right across the border from Kansas City. You can find lots of heavy-traffic areas for your promotions. The most frequent advertisers include sports and food/restaurants.

Downtown KC:

The downtown area includes Crossroads and gorgeous Art Deco architecture, in addition to many of those fountains. The waterfront area, River Market, has lots of shops and restaurants, a great place to connect with tourists. Top advertising categories range from entertainment to sports to alcohol, mostly beer—Anheuser-Busch is headquartered in Missouri.


The highway runs east-west across Kansas City, great for reaching a target audience on the go. Top categories include retail, alcohol and sports.


Cost of a Billboard in Kansas City

Talk about a bargain—you can find some of the best prices for billboard across the Midwest in Kansas City. The lower cost of living and more modest CPMs for media generally in the city help keep billboard pricing down. The four-week estimates listed below are based on our buyers’ most recent discussions with billboard owners about inventory and advertising cost.

The Cheapest Billboards in Kansas City

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Posters: $1,000 to $2,000

The Most Expensive Billboards in Kansas City

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Bulletins: $4,000 to $6,000

Kansas City

Kansas City Creative Examples


Thinking About Advertising in Kansas City?

Local businesses and national brands alike find value in outdoor advertisements in Kansas City to connect with new customers. Contact us today for assistance with tracking down the best Kansas City billboards for your campaign.

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