San Antonio Outdoor Advertising
Billboard Advertising in San Antonio, TX
We work with companies like…
Prices
How Much Do San Antonio Billboards Cost?
Billboard advertising in San Antonio starts as low as $1,000 per month for posters in lower-traffic areas, with billboards along I-35 and Loop 410 running up to $8,000. Digital billboards near downtown and the River Walk corridor typically fall between $2,000 and $10,000, and wallscapes start at $15,000 and up. San Antonio is one of the most cost-efficient billboard markets in Texas — strong reach at rates well below Austin or Dallas. Prices reflect four-week campaigns (excluding wallscapes, which have extended durations) and are based on recent market averages.
The Cheapest Billboards in San Antonio
- Posters in lower-traffic and residential areas: $1,000 to $2,500
- Billboards outside city limits and in lower-traffic areas: $1,500 and lower
- Billboards in neighborhoods away from downtown: $2,000 to $4,000
- Digital billboards on highways: $2,000 to $5,000
- Mobile billboards: $500 to $2,500 per day
- Hand-painted murals: $8,000 to $30,000+
The Most Expensive Billboards in San Antonio
- Billboards on I-35 through downtown: up to $8,000
- Digital billboards near the River Walk and Alamo Plaza: up to $10,000
- Loop 410 and US-281 premium locations: $6,000 to $12,000
- Wallscapes: $15,000 and up
The City
About San Antonio
San Antonio is the second-largest city in Texas and one of the fastest-growing metros in the United States. Known for the River Walk, the Alamo, and a booming tourism economy, San Antonio draws over 40 million visitors annually — making it one of the most active billboard advertising markets in the South. From the busy billboard corridors of I-35 to the dense commercial strips along Loop 410 and US-281, billboard advertising in San Antonio puts your message in front of millions of residents and visitors every month.
San Antonio’s military presence — home to Joint Base San Antonio, the largest military installation in the country — gives the market a uniquely stable and diverse consumer base. The city’s population is majority Hispanic, making it one of the most important markets in the country for multicultural billboard campaigns. Whether you’re running a single billboard on I-35 or a multi-format campaign across the metro, San Antonio offers strong reach at rates well below comparable Texas markets like Austin or Dallas. It’s hard to drive more than a few blocks without passing a billboard alongside something iconic — whether it’s near the AT&T Center, the Alamodome, or along the famous River Walk.
the Landscape
San Antonio Outdoor Advertising Market Data
San Antonio Billboards
Types of Billboards in San Antonio
Billboard
Billboards are strategically located along San Antonio freeways and near key transit hubs like <a style=“color: #f15a29;“ href=“https://www.sanantonio.gov/Aviation“ target=“_blank“ rel=“noopener“>San Antonio International Airport (SAT)</a>, welcoming tourists as they head to their accommodations. These standard-sized billboards dominate major interstates such as I-35, I-10, I-410, I-37, and US-281, providing optimal visibility for both daily commuters and visiting travelers.
Dimensions:
Billboards measure 48 feet wide x 14 feet tall.
Poster
Posters are smaller format billboards typically found in urban neighborhoods and along surface streets throughout San Antonio. They’re ideal for reaching local audiences in areas like the Pearl District, Southtown, and along Broadway.
Dimensions: The majority of posters measure 22 feet wide x 10 feet tall.
Digital Billboard
Digital billboards are concentrated along I-35, Loop 410, and US-281, delivering rotating ads to San Antonio’s heaviest commuter corridors.
Dimensions: Digital bulletins measure 48 feet wide x 14 feet tall.
Mobile Billboard
Wallscape
New York, NY
Population: 8.3 Million
Most advertisers book a board and hope for the best. We do it differently. DASH TWO brings 15+ years of media buying experience, real-time campaign tracking, and a data-first approach to every market we work in. Whether you’re running a weekend blitz in Times Square or a month-long freeway campaign on the BQE, we make sure every dollar is working.
2,000+
Billboards
places to advertise
Best Places in San Antonio to Advertise on a Billboard
San Antonio sprawls across 460 square miles — and whether you’re stuck on I-35 during rush hour or crawling down Loop 410 on a Saturday afternoon, there’s no shortage of eyes on your billboard. Based on our experience placing campaigns across the city, here are some of the best locations for San Antonio billboard advertising:
Times Square Digital Spectacular Billboards
River Walk / Downtown
Downtown San Antonio and the River Walk corridor is the city’s tourism and entertainment hub, drawing over 40 million visitors annually. Billboard and wallscape inventory here reaches a mix of tourists, conventioneers, and local residents in one of the most concentrated foot-traffic zones in Texas. Top advertising categories include hospitality, entertainment, dining, retail, and consumer brands looking to reach a high-volume, highly engaged audience.
I-35 Corridor
I-35 is San Antonio’s primary north-south artery, carrying hundreds of thousands of vehicles daily between Laredo, downtown San Antonio, Austin, and beyond. Billboards along this stretch reach commuters, long-haul travelers, and tourists moving through the heart of the metro. Top categories include automotive, retail, healthcare, and consumer brands targeting the broader San Antonio market.
A bulletin billboard in Queens, New York advertising Wilson Sporting Goods for the US Open.
Digital Billboard Advertising — Times Square, New York
Loop 410
Loop 410 encircles the city and serves as San Antonio’s main commercial beltway, connecting major retail centers, hospitals, and residential neighborhoods. High traffic counts and strong digital billboard inventory make this one of the most efficient buys in the market. Ideal for retail, healthcare, financial services, and local businesses targeting a broad San Antonio audience.
Pearl District / North St. Mary's
The Pearl District is San Antonio’s most vibrant urban neighborhood — a converted brewery complex packed with restaurants, boutiques, and weekend markets that draw a younger, affluent crowd. Poster and wallscape inventory here reaches San Antonio’s most trend-forward demographic, making it ideal for food and beverage, lifestyle, entertainment, and brands looking to build authentic street-level credibility.
Times Square Subway Entrance with Digital Ad Panel | Manhattan NYC
ILIA Beauty Wall Billboard in Williamsburg, Brooklyn
Medical Center / I-10 West:
The South Texas Medical Center is the largest medical complex in the country outside of Houston, employing over 35,000 people and drawing patients and visitors from across South Texas and northern Mexico. The I-10 West corridor connecting the Medical Center to the suburbs carries a high-income, professionally employed audience daily — making it one of the strongest buys in the market for healthcare, financial services, insurance, and premium consumer brands.
Client Testimonials
What Our Clients Say
“
We needed digital ad services, expertise in programmatic advertising, and help with traditional media buying. DASH TWO really came through for us in all areas.
Brian Shafton
RBC Records
“
DASH TWO’s marketing services are great to work with! They are prompt, professional, and simply put — they get it. Our results have been fantastic!
Renee Frank
Marketing, Frank Productions Inc.
“
DASH TWO is an excellent boutique media buying shop. If you need programmatic advertising and digital ad services, I highly recommend them.
Josh D’Amore
300 Entertainment
San Antonio Creative Examples
Ready to get started?
Thinking About Billboard Advertising in New York?
Contact us to learn more about billboards in New York. Whether you’re targeting Times Square, the expressways, or local neighborhoods, we can help you build a high-impact outdoor campaign that fits your budget and goals.
Why DASH TWO
Why DASH TWO for San Antonio Billboards?
San Antonio is a market that rewards local knowledge. The difference between a billboard on the wrong stretch of Loop 410 and the right spot on I-35 can mean the difference between a campaign that performs and one that doesn’t. DASH TWO has spent 15+ years building relationships with the major outdoor operators in the San Antonio market, including Clear Channel, Lamar, and Outfront. We know what’s available before it hits the open market — and we know which locations actually deliver.
Whether you’re a San Antonio-based business looking to reach locals or a national brand activating in one of the fastest-growing cities in the country, DASH TWO gives you a single point of contact for everything from strategy and buying to creative and reporting. We treat every budget — startup or Fortune 500 — like it’s our own.
Billboard Advertising in San Antonio FAQ
How much does billboard advertising in San Antonio cost?
What types of billboards are available in San Antonio?
Where are the best places to advertise on a billboard in San Antonio?
Who is the audience for billboard advertising in San Antonio?
San Antonio’s audience is majority Hispanic — 64% of the population — making it one of the most important markets in the country for multicultural campaigns. The city also has a large military population, a booming tourism base, and a growing professional workforce in healthcare, cybersecurity, and tech.
How do I buy a billboard in San Antonio?
Contact DASH TWO and we’ll identify the best locations for your audience and budget, negotiate rates with vendors, manage the permit process, and handle production and installation. We work with all major outdoor vendors in the San Antonio market.
What is the best format for billboard advertising in San Antonio?
- Static bulletins — best for brand awareness campaigns with a fixed message and maximum visibility along TxDOT corridors like I-35 and I-10
- Digital billboards — best for time-sensitive promotions, event marketing, or campaigns that need quick creative updates
- Posters — best for neighborhood-level targeting in areas like the Pearl District or Southtown
- Wallscapes — best for premium brand moments near the River Walk or downtown
- Mobile billboards — best for event activations, grand openings, or hyper-targeted neighborhood campaigns
How long does a typical billboard campaign run in San Antonio?
Is billboard advertising effective for reaching Hispanic consumers in San Antonio?
- Placement in predominantly Hispanic neighborhoods like the West Side, South Side, and along Commerce Street
- Spanish-language creative for maximum relevance and recall
- Formats like posters and wallscapes that perform well at street level in dense residential corridors
- Pairing billboards with wild posting or mural advertising for deeper neighborhood penetration
BILLBOARDS BY CITY
Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.
214 S. Locust St. #200
Inglewood, CA 90301
Services
Resources
Copyright 2026 © DASH TWO, INC. All rights reserved.