Advertising on Billboards In Las Vegas, NV
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About Las Vegas Las Vegas is larger than life. Last year, more than 38 million visitors came to Sin City, generating over $36 billion by gambling at casinos and staying in hotel rooms. The destination is known for its top-line entertainment — currently including Cirque du Soleil, Katy Perry and Luke Bryan—and other nightlife. It’s also become almost a character within itself in pop culture in films like “Leaving Las Vegas,” “The Hangover,” “Ocean’s Eleven” and more.
Are you interested in spreading your message in the entertainment capital of the world? Outdoor advertisers searching for billboard inventory in high-traffic areas can use this guide to find the best advertising option.
Las Vegas is larger than life. Last year, more than 38 million visitors came to Sin City, generating over $36 billion by gambling at casinos and staying in hotel rooms. The destination is known for its top-line entertainment — currently including Cirque du Soleil, Katy Perry and Luke Bryan—and other nightlife. It’s also become almost a character within itself in pop culture in films like “Leaving Las Vegas,” “The Hangover,” “Ocean’s Eleven” and more.
Are you interested in spreading your message in the entertainment capital of the world? Outdoor advertisers searching for billboard inventory in high-traffic areas can use this guide to find the best advertising option.
Data for Billboard Advertisers in Las Vegas, NV Vegas has a population of 646,800, according to data from 2021, and the city has been growing quickly. Its population has risen by 11% since 2010, lured by the low cost of living and the state of Nevada’s lack of income tax. It is a diverse city with a large Latino population where nearly a third of residents speak something other than English at home. The age of its population matches the national average, with 15% over age 65, and median household income lags a bit below average.
Las Vegas has 200 billboards, about 75 more than neighboring Reno. Many of these are digital billboards.
Here’s a complete demographic rundown on the Las Vegas DMA.
Vegas has a population of 646,800, according to data from 2021, and the city has been growing quickly. Its population has risen by 11% since 2010, lured by the low cost of living and the state of Nevada’s lack of income tax. It is a diverse city with a large Latino population where nearly a third of residents speak something other than English at home. The age of its population matches the national average, with 15% over age 65, and median household income lags a bit below average.
Las Vegas has 200 billboards, about 75 more than neighboring Reno. Many of these are digital billboards.
Here’s a complete demographic rundown on the Las Vegas DMA.
Las Vegas, NVPopulation: 646,800
50%
50%
Veterans
39,252Foreign-born residents:
20.8%Persons per household:
2.65Percent who speak a non-English language at home:
32.8%High school graduates
85.4%Hold at least a bachelor’s degree:
25.9%Median household income:
$61,356Billboards:
200There are three main kinds of out-of-home advertising available in Vegas Bulletins
A bulletin usually sits on the side of highways, offering calls to action or chances to raise brand awareness. For instance, this kind of billboard advertising might inform drivers they can reach a fast food restaurant on a certain exit.
Dimensions: Bulletins measure 48 feet wide x 14 feet tall.
Posters
These ads, also referred to as 30 sheets, are smaller than bulletins, though they can be just as eye-catching with strong creative. A poster will likely be on a major road inside the city, in places where bulletins might be too obtrusive or subject to zoning regulations — though in Vegas, the trend has been to loosening laws. For instance, Title 30, passed in 2019, overturned a ban on OOH ads appearing on displays in places where the advertised product was not available.
Dimensions + Most posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall. Occasionally, you’ll find posters that measure 22 feet, 8 inches wide x 10 feet, 5 inches tall.
Digital Billboards
Digital billboards, screens with LED lights and creative that can be swapped out electronically, are the meat and potatoes of the Vegas market. You can find them throughout the city, most prominently on the Strip, the main drag where the casinos and resorts are clustered. Interactive displays are popular, as are digital mobile billboards, which can move around the city on a truck to bring your message to different venues and special events, like the National Finals Rodeo held annually in December.
Dimensions + Digital bulletins measure 48 feet wide x 14 feet tall.
Digital posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Bulletins
A bulletin usually sits on the side of highways, offering calls to action or chances to raise brand awareness. For instance, this kind of billboard advertising might inform drivers they can reach a fast food restaurant on a certain exit.
Bulletins measure 48 feet wide x 14 feet tall.
Posters
These ads, also referred to as 30 sheets, are smaller than bulletins, though they can be just as eye-catching with strong creative. A poster will likely be on a major road inside the city, in places where bulletins might be too obtrusive or subject to zoning regulations — though in Vegas, the trend has been to loosening laws. For instance, Title 30, passed in 2019, overturned a ban on OOH ads appearing on displays in places where the advertised product was not available.
Most posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall. Occasionally, you’ll find posters that measure 22 feet, 8 inches wide x 10 feet, 5 inches tall.
Digital Billboards
Digital billboards, screens with LED lights and creative that can be swapped out electronically, are the meat and potatoes of the Vegas market. You can find them throughout the city, most prominently on the Strip, the main drag where the casinos and resorts are clustered. Interactive displays are popular, as are digital mobile billboards, which can move around the city on a truck to bring your message to different venues and special events, like the National Finals Rodeo held annually in December.
Digital bulletins measure 48 feet wide x 14 feet tall.
Digital posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Best Places in Las Vegas to Advertise on a Billboard Based on our experience, the best places to find Las Vegas billboards include:
The Las Vegas Strip:
This is absolutely the place to be seen in Vegas, with an equal mix of tourists and locals walking around and absorbing billboard messaging. Most people interested in Vegas advertising try to get on the Strip. It’s a matter of prestige as much as effective advertising, as you reach a ton of people, but you also pay a high price. The most popular ad categories include alcohol, entertainment, cannabis and luxury brands.
Downtown:
Outside the Strip and encompassing the area’s Arts District, downtown Vegas also draws lots of advertisers. The best-performing categories are the same as on the Strip, including cannabis, which is booming in Nevada.
Harry Reid International Airport:
Previously known as McCarran International Airport, it’s a hub for incoming tourists, and advertisers love reaching them with billboards around the airport. Categories that perform well include hotels, entertainment and cannabis.
Fremont Street:
State Route 582, also called Fremont Street, includes lots of inventory along the highway. Vegas is a commuter town, with half of residents commuting at least 20 minutes a day to work, so highways can provide valuable dwell time during traffic jams. Top categories include cannabis, entertainment, alcohol and mobile.
Spring Valley:
Technically its own incorporated town, Spring Valley is barely two miles from the Las Vegas Strip, and the area is packed with billboards. The best billboard categories run similar to other sites in Vegas, including alcohol and cannabis.
Based on our experience, the best places to find Las Vegas billboards include:
The Las Vegas Strip:
This is absolutely the place to be seen in Vegas, with an equal mix of tourists and locals walking around and absorbing billboard messaging. Most people interested in Vegas advertising try to get on the Strip. It’s a matter of prestige as much as effective advertising, as you reach a ton of people, but you also pay a high price. The most popular ad categories include alcohol, entertainment, cannabis and luxury brands.
Downtown:
Outside the Strip and encompassing the area’s Arts District, downtown Vegas also draws lots of advertisers. The best-performing categories are the same as on the Strip, including cannabis, which is booming in Nevada.
Harry Reid International Airport:
Previously known as McCarran International Airport, it’s a hub for incoming tourists, and advertisers love reaching them with billboards around the airport. Categories that perform well include hotels, entertainment and cannabis.
Fremont Street:
State Route 582, also called Fremont Street, includes lots of inventory along the highway. Vegas is a commuter town, with half of residents commuting at least 20 minutes a day to work, so highways can provide valuable dwell time during traffic jams. Top categories include cannabis, entertainment, alcohol and mobile.
Spring Valley:
Technically its own incorporated town, Spring Valley is barely two miles from the Las Vegas Strip, and the area is packed with billboards. The best billboard categories run similar to other sites in Vegas, including alcohol and cannabis.
Cost of a Billboard in Las Vegas Billboard pricing in Vegas is fairly reasonable outside the Strip — but everyone wants to be on the Strip, so you have to pay a premium. Strip inventory compares to Times Square in that it’s always in high demand, though it’s harder to book time in Times Square. But the Strip has so much inventory that most advertisers find what they need.
All prices are for four-week periods and are based on recent averages in the market.
The Cheapest Billboards in Las Vegas
Bulletins: $8,000 downtown but not on the Strip
The Most Expensive Billboards in Las Vegas
Bulletins and digital billboards: $40,000 to $60,000 on the Strip
Billboard pricing in Vegas is fairly reasonable outside the Strip — but everyone wants to be on the Strip, so you have to pay a premium. Strip inventory compares to Times Square in that it’s always in high demand, though it’s harder to book time in Times Square. But the Strip has so much inventory that most advertisers find what they need.
All prices are for four-week periods and are based on recent averages in the market.
The Cheapest Billboards in Las Vegas
Bulletins: $8,000 downtown but not on the Strip
The Most Expensive Billboards in Las Vegas
Bulletins and digital billboards: $40,000 to $60,000 on the Strip
Las Vegas Creative Examples 
Thinking About Advertising in Las Vegas? To learn more about billboard availability in Vegas and to get your ad in high-traffic areas that reach your target audience, contact us today. Our experienced team can find the right placement for your billboard ads.
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To learn more about billboard availability in Vegas and to get your ad in high-traffic areas that reach your target audience, contact us today. Our experienced team can find the right placement for your billboard ads.