Advertising on Billboards In Seattle, WA
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About Seattle People revere Seattle for being the birthplace of grunge, the coffee capital of the country, and a high-tech mecca where businesses including Amazon, Microsoft and Expedia are headquartered. Residents love the versatility of the city, where hikes exploring the Pacific Northwest are just minutes away from a downtown featuring iconic spots like the Space Needle, Pike Place Market and Museum of Pop Culture. Seattle has a growing foodie scene and also is a great place to raise a family.
If you want to reach the diverse and affluent residents of Seattle, out of home advertising should be your first choice. We’ve pulled together information about the market based on our media buying experience to help guide you.
People revere Seattle for being the birthplace of grunge, the coffee capital of the country, and a high-tech mecca where businesses including Amazon, Microsoft and Expedia are headquartered. Residents love the versatility of the city, where hikes exploring the Pacific Northwest are just minutes away from a downtown featuring iconic spots like the Space Needle, Pike Place Market and Museum of Pop Culture. Seattle has a growing foodie scene and also is a great place to raise a family.
If you want to reach the diverse and affluent residents of Seattle, out of home advertising should be your first choice. We’ve pulled together information about the market based on our media buying experience to help guide you.
Data for Billboard Advertisers in Seattle, WA Ranking among the nation’s top 20 biggest cities, Seattle has a population of 749,256, according to recent Census data. It’s growing fast—the population shot up by more than 100,000 since 2010. It is one of the country’s most educated areas, with almost 96% holding a high school diploma and two-thirds having at least a bachelor’s degree. Median household income is above six figures, also quite rare and more than $30,000 above the national median.
Seattle has about 200 billboards distributed throughout King County. By comparison, Pacific Northwest neighbor Portland, Oregon, has about half as many as Seattle’s billboards.
Here’s a complete demographic rundown on the Seattle DMA.
Ranking among the nation’s top 20 biggest cities, Seattle has a population of 749,256, according to recent Census data. It’s growing fast—the population shot up by more than 100,000 since 2010. It is one of the country’s most educated areas, with almost 96% holding a high school diploma and two-thirds having at least a bachelor’s degree. Median household income is above six figures, also quite rare and more than $30,000 above the national median.
Seattle has about 200 billboards distributed throughout King County. By comparison, Pacific Northwest neighbor Portland, Oregon, has about half as many as Seattle’s billboards.
Here’s a complete demographic rundown on the Seattle DMA.
Seattle, WAPopulation: 749,256
49%
51%
Veterans
24,924Foreign-born residents:
19.3%Persons per household:
2.08Percent who speak a non-English language at home:
22.1%High school graduates
95.5%Hold at least a bachelor’s degree:
65.9%Median household income:
$105,391Billboards:
20Seattle has a range of OOH advertiser options. Bulletins
When most people think of outdoor billboard advertising, they think of bulletins—and you might, too. The ads sit on the side of highways, in a standard size you can see from far away, often hawking things like hotel rooms or fast food restaurants. They generally cost a bit less than digital billboards but more than posters.
Dimensions: Bulletins stand 48 feet wide x 14 feet tall.
Dimensions: Bulletins stand 48 feet wide x 14 feet tall.
Posters
Posters are another common type of billboard advertising that are about half as wide as bulletins. Small as they are, they can fit in places bulletins cannot, such as downtown urban areas with limited space. Since they enjoy such great locations, posters remain in high demand for all advertisers, but they cost about a quarter as much as bulletins.
Dimensions + Posters are 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Digital Billboards
Digital billboards use LEDs to project messaging. Vendors can easily swap the creative out, and messages rotate through the board, staying up for about eight to 10 seconds. Advertisers love them, and buying space can be competitive. Many cities have been slow to embrace them, though, in part due to controversy over whether they distract drivers (they don’t—that’s a myth). Much of the digital inventory in Seattle is located outside town on the highways.
Dimensions + Digital bulletins measure 48 feet wide x 14 feet tall.
Wallscape
A wallscape is the biggest form of outdoor advertising. The creative goes up on the side of a building, often measuring many floors high. It’s a high-impact, attention-grabbing and also expensive ad that can reap benefits for advertisers with deep pockets. As a bonus, the ads often stay in place for longer than a four-week buy because replacing the installations demands so much effort. There’s no standard size—it varies based on the building’s dimensions.
Mobile Billboards
Mobile billboards are just what they sound like—boards that roam the city, sitting on the back of a truck that drives through major intersections to all the high-traffic areas with desirable demographics you want to reach. You need to get a permit for this format, which can deliver great reach and frequency results.
Dimensions + It depends on the length of the truck towing them.
Bulletins
When most people think of outdoor billboard advertising, they think of bulletins—and you might, too. The ads sit on the side of highways, in a standard size you can see from far away, often hawking things like hotel rooms or fast food restaurants. They generally cost a bit less than digital billboards but more than posters.
Dimensions: Bulletins stand 48 feet wide x 14 feet tall.
Bulletins stand 48 feet wide x 14 feet tall.
Posters
Posters are another common type of billboard advertising that are about half as wide as bulletins. Small as they are, they can fit in places bulletins cannot, such as downtown urban areas with limited space. Since they enjoy such great locations, posters remain in high demand for all advertisers, but they cost about a quarter as much as bulletins.
Posters are 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Digital Billboards
Digital billboards use LEDs to project messaging. Vendors can easily swap the creative out, and messages rotate through the board, staying up for about eight to 10 seconds. Advertisers love them, and buying space can be competitive. Many cities have been slow to embrace them, though, in part due to controversy over whether they distract drivers (they don’t—that’s a myth). Much of the digital inventory in Seattle is located outside town on the highways.
Digital bulletins measure 48 feet wide x 14 feet tall.
Wallscape
A wallscape is the biggest form of outdoor advertising. The creative goes up on the side of a building, often measuring many floors high. It’s a high-impact, attention-grabbing and also expensive ad that can reap benefits for advertisers with deep pockets. As a bonus, the ads often stay in place for longer than a four-week buy because replacing the installations demands so much effort. There’s no standard size—it varies based on the building’s dimensions.
Mobile Billboards
Mobile billboards are just what they sound like—boards that roam the city, sitting on the back of a truck that drives through major intersections to all the high-traffic areas with desirable demographics you want to reach. You need to get a permit for this format, which can deliver great reach and frequency results.
It depends on the length of the truck towing them.
Best Places in Seattle to Advertise on a Billboard These are the top locations for out-of-home ads in Seattle, based on insights from our buyers:
Capitol Hill:
We receive lots of inquiries about advertising in the hip residential area, home to an array of restaurants and shops. The biggest advertisers include entertainment and sports—Seattle has the Seahawks, Sonics and Storm, and Mariners, in addition to the Sounders, one of MLS’s most popular franchises.
Pike Place Market:
The city farmers market, which became iconic when it appeared in the credits of Real World season seven, is a destination for tourists and residents alike, and nearby inventory stays in demand year-round. Top advertising categories include cannabis, which is huge throughout Seattle and WA state, as well as sports and entertainment.
I-5:
A great deal of Seattle’s billboards stand along this north-south stretch of highway, which runs through the University District as well as neighborhoods including Maple Leaf and North Gate and passes by stadiums including Lumen Field. The most in-demand advertising categories include tech, sports and entertainment.
I-90:
Another popular highway for billboard inventory, I-90 runs east-west, crossing Lake Washington. Cannabis is a huge category, plus tech and sports.
U.S. Route 41:
While digital inventory in the city is thin, you can find some on 41 on the outskirts of town. Entertainment and music are the top categories.
These are the top locations for out-of-home ads in Seattle, based on insights from our buyers:
Capitol Hill:
We receive lots of inquiries about advertising in the hip residential area, home to an array of restaurants and shops. The biggest advertisers include entertainment and sports—Seattle has the Seahawks, Sonics and Storm, and Mariners, in addition to the Sounders, one of MLS’s most popular franchises.
Pike Place Market:
The city farmers market, which became iconic when it appeared in the credits of Real World season seven, is a destination for tourists and residents alike, and nearby inventory stays in demand year-round. Top advertising categories include cannabis, which is huge throughout Seattle and WA state, as well as sports and entertainment.
I-5:
A great deal of Seattle’s billboards stand along this north-south stretch of highway, which runs through the University District as well as neighborhoods including Maple Leaf and North Gate and passes by stadiums including Lumen Field. The most in-demand advertising categories include tech, sports and entertainment.
I-90:
Another popular highway for billboard inventory, I-90 runs east-west, crossing Lake Washington. Cannabis is a huge category, plus tech and sports.
U.S. Route 41:
While digital inventory in the city is thin, you can find some on 41 on the outskirts of town. Entertainment and music are the top categories.
Cost of a Billboard in Seattle Seattle billboard costs are relatively pricey due to the affluence of the area and all the tech advertisers. Real estate is also expensive in Seattle, and we often see correlations between housing prices and billboard rate increases. Our estimates are based on recent numbers seen by our buyers in the market.
The Cheapest Billboards in Seattle
Posters: $2,000 to $3,000
The Most Expensive Billboards in Seattle
Bulletins: $10,000 to $12,000
Digital bulletins: $10,000 to $11,000
Seattle billboard costs are relatively pricey due to the affluence of the area and all the tech advertisers. Real estate is also expensive in Seattle, and we often see correlations between housing prices and billboard rate increases. Our estimates are based on recent numbers seen by our buyers in the market.
The Cheapest Billboards in Seattle
Posters: $2,000 to $3,000
The Most Expensive Billboards in Seattle
Bulletins: $10,000 to $12,000
Digital bulletins: $10,000 to $11,000
Seattle Creative Examples 
Thinking About Advertising in Seattle? Seattle and nearby Tacoma offer incredible opportunities for advertisers to reach their target audiences. Reach out to us today to discuss the best options for your campaign and get favorable pricing, too.
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Seattle and nearby Tacoma offer incredible opportunities for advertisers to reach their target audiences. Reach out to us today to discuss the best options for your campaign and get favorable pricing, too.