Advertising on Billboards In Cleveland, OH
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About Cleveland You may have heard that “Cleveland rocks,” but you may not know why. Here are some reasons: It was the site of the first-ever rock concert in the United States in 1952. It hosts the Rock ‘N Roll Hall of Fame, which draws more than half a million visitors per year. DJ Alan Freed popularized the term “rock and roll” during his early ‘50s hosting stint in Cleveland. And—well, this has nothing to do with rock and roll music, but it does support the argument that Cleveland is cool—Superman was born in Cleveland. Comic book artists Jerry Siegel and Joe Shuster attended a Cleveland high school when they came up with the idea for the Man of Steel.
Cleveland rocks for out of home advertising, too. You can connect with new customers by finding the right billboard placement and reaching people in heavy-traffic areas. Our media buyers who’ve worked in Cleveland helped us create this primer on billboard advertising in the city.
You may have heard that “Cleveland rocks,” but you may not know why. Here are some reasons: It was the site of the first-ever rock concert in the United States in 1952. It hosts the Rock ‘N Roll Hall of Fame, which draws more than half a million visitors per year. DJ Alan Freed popularized the term “rock and roll” during his early ‘50s hosting stint in Cleveland. And—well, this has nothing to do with rock and roll music, but it does support the argument that Cleveland is cool—Superman was born in Cleveland. Comic book artists Jerry Siegel and Joe Shuster attended a Cleveland high school when they came up with the idea for the Man of Steel.
Cleveland rocks for out of home advertising, too. You can connect with new customers by finding the right billboard placement and reaching people in heavy-traffic areas. Our media buyers who’ve worked in Cleveland helped us create this primer on billboard advertising in the city.
Data for Billboard Advertisers in Cleveland, OH Cleveland has a population of 361,607, according to the latest Census data. Still, it’s the second-biggest city in Ohio, behind Columbus, which is more than double the size. Almost half of residents are Black, making it one of the few big cities with more Black than white residents. Commute times to work offer lots of dwell time to get people to look at a billboard—the average daily commute for Cleveland residents is 24 minutes. The city is not affluent. Almost a third of residents live in poverty, and the median income is less than half the national average.
Cleveland (combined with nearby Akron and Canton) has about 150 billboards. That’s about 30 more than Columbus, despite having a smaller population.
Here’s a complete demographic rundown on the Cleveland DMA.
Cleveland has a population of 361,607, according to the latest Census data. Still, it’s the second-biggest city in Ohio, behind Columbus, which is more than double the size. Almost half of residents are Black, making it one of the few big cities with more Black than white residents. Commute times to work offer lots of dwell time to get people to look at a billboard—the average daily commute for Cleveland residents is 24 minutes. The city is not affluent. Almost a third of residents live in poverty, and the median income is less than half the national average.
Cleveland (combined with nearby Akron and Canton) has about 150 billboards. That’s about 30 more than Columbus, despite having a smaller population.
Here’s a complete demographic rundown on the Cleveland DMA.
Cleveland, OHPopulation: 361,607
52%
48%
Veterans
17,030Foreign-born residents:
6%Persons per household:
2.15Percent who speak a non-English language at home:
14.6%High school graduates
82.6%Hold at least a bachelor’s degree:
19.2%Median household income:
$33,678Billboards:
150The city of Cleveland has a range of billboard inventory available. Bulletins
The standard size of billboard, something you’d see along a freeway advertising an upcoming Starbucks, is called a bulletin. It often includes a call to action, such as “take this exit to buy our coffee” or “go to this website.” Bulletins have a much lower CPM (cost of reaching 1,000 people) than other forms of traditional advertising.
Dimensions: Bulletins are 48 feet wide x 14 feet tall.
Posters
You can find posters, a smaller type of billboard, downtown in many cities, including Cleveland. They are more compact and easier to squeeze into crowded urban landscapes. Most posters are about half the width of a bulletin, and so you can find the best prices on them. But they’re just as effective at delivering a message.
Dimensions + Posters are 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Digital Billboards
Digital billboards are lit up by LED lights. You can swap in creative with the touch of a button, and eye-catching messages rotate throughout the hour—four to eight advertisers may share the board. Digital is usually a bit more expensive than bulletins, but the price is still reasonable in the Cleveland market.
Dimensions + Digital bulletins measure 48 feet wide x 14 feet tall.
Wallscape
The largest format for a billboard is a wallscape. These supersized billboards appear on the side of a building, taking up as much real estate as possible to deliver a message. There’s no standard size for wallscapes since it depends on the size of the building.
Mobile Billboard Advertising
Want to get a message into a hard-to-reach area? Sending it out on a truck that tows the billboard behind, called a mobile billboard, is a great way to draw attention and wrangle advertising campaigns when there’s little available inventory.
Dimensions + As long as the truck towing the board.
Bulletins
The standard size of billboard, something you’d see along a freeway advertising an upcoming Starbucks, is called a bulletin. It often includes a call to action, such as “take this exit to buy our coffee” or “go to this website.” Bulletins have a much lower CPM (cost of reaching 1,000 people) than other forms of traditional advertising.
Bulletins are 48 feet wide x 14 feet tall.
Posters
You can find posters, a smaller type of billboard, downtown in many cities, including Cleveland. They are more compact and easier to squeeze into crowded urban landscapes. Most posters are about half the width of a bulletin, and so you can find the best prices on them. But they’re just as effective at delivering a message.
Posters are 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Digital Billboards
Digital billboards are lit up by LED lights. You can swap in creative with the touch of a button, and eye-catching messages rotate throughout the hour—four to eight advertisers may share the board. Digital is usually a bit more expensive than bulletins, but the price is still reasonable in the Cleveland market.
Digital bulletins measure 48 feet wide x 14 feet tall.
Wallscape
The largest format for a billboard is a wallscape. These supersized billboards appear on the side of a building, taking up as much real estate as possible to deliver a message. There’s no standard size for wallscapes since it depends on the size of the building.
Mobile Billboard Advertising
Want to get a message into a hard-to-reach area? Sending it out on a truck that tows the billboard behind, called a mobile billboard, is a great way to draw attention and wrangle advertising campaigns when there’s little available inventory.
As long as the truck towing the board.
Best Places in Cleveland to Advertise on a Billboard The best places for billboard advertising in the Forest City include:
I-480:
Wrapping from Warrensville Heights westward to Brooklyn, this is one of the main highways in the area and draws lots of commuter traffic. Some of the top advertising categories include education—the city has more than half a dozen colleges—and sports, which is probably the top advertiser. The Browns, Guardians and Cavaliers all have rabid fanbases.
I-90:
The highway runs parallel to I-480 but farther north, leading toward suburbs like Elyria and Avon. In addition to connecting with commuters, you can reach tourists heading into the city for the day. Sports and education are the most common advertisers, though you can also find alcohol and mobile.
Downtown:
Downtown sits on the edge of Lake Erie, with landmarks such as stadiums and the Rock ‘N Roll Hall of Fame dotting the landscape. Tourists flock here, and the best categories are, yes, once again, education and sports, with some food and drink, too.
I-71:
The highway has loads of boards, especially in the Linndale area southwest of Cleveland. The top categories match other spots in the city, including education, sports and some shopping centers and retail.
The best places for billboard advertising in the Forest City include:
I-480:
Wrapping from Warrensville Heights westward to Brooklyn, this is one of the main highways in the area and draws lots of commuter traffic. Some of the top advertising categories include education—the city has more than half a dozen colleges—and sports, which is probably the top advertiser. The Browns, Guardians and Cavaliers all have rabid fanbases.
I-90:
The highway runs parallel to I-480 but farther north, leading toward suburbs like Elyria and Avon. In addition to connecting with commuters, you can reach tourists heading into the city for the day. Sports and education are the most common advertisers, though you can also find alcohol and mobile.
Downtown:
Downtown sits on the edge of Lake Erie, with landmarks such as stadiums and the Rock ‘N Roll Hall of Fame dotting the landscape. Tourists flock here, and the best categories are, yes, once again, education and sports, with some food and drink, too.
I-71:
The highway has loads of boards, especially in the Linndale area southwest of Cleveland. The top categories match other spots in the city, including education, sports and some shopping centers and retail.
Cost of a Billboard in Cleveland Cleveland is an inexpensive market. You can find posters and bulletins for way less than the standard cost of a billboard in other, bigger cities, with the price in line with some of the other small and midsize markets in the Midwest. Bulletins are especially low-priced, though they are still the most expensive out-of-home inventory.
The Cheapest Billboards in Cleveland
Posters: $2,000 to $3,000
The Most Expensive Billboards in Cleveland
Bulletins: $4,000 to $5,000
Cleveland is an inexpensive market. You can find posters and bulletins for way less than the standard cost of a billboard in other, bigger cities, with the price in line with some of the other small and midsize markets in the Midwest. Bulletins are especially low-priced, though they are still the most expensive out-of-home inventory.
The Cheapest Billboards in Cleveland
Posters: $2,000 to $3,000
The Most Expensive Billboards in Cleveland
Bulletins: $4,000 to $5,000
Cleveland Creative Examples 
Thinking About Advertising in Cleveland? Whether you want digital or traditional OOH options, we can find the perfect billboards for you and get good prices from the owners. Reach out to us today to discuss the possibilities and find the right advertising for you in Cleveland.
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Whether you want digital or traditional OOH options, we can find the perfect billboards for you and get good prices from the owners. Reach out to us today to discuss the possibilities and find the right advertising for you in Cleveland.