Advertising on Billboards In Dallas, TX
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About Dallas You may know Dallas as the site of JFK’s assassination, the home of America’s football team, or the setting of the iconic TV show “Dallas.” As Texas’s third-largest city—after Houston and San Antonio—Dallas plays an outsized role in pop culture, thanks in part to the region’s oil wealth and high-powered economy. It has also emerged as a major U.S. financial and transportation hub.
And, of course, everything’s bigger in Texas—including the billboards. If you’re exploring outdoor advertising in Dallas, check out our complete guide to the market. We break down the top locations for bold, attention-grabbing wallscapes and share insight into the cost of both traditional and digital billboards in Dallas.
You may know Dallas as the site of JFK’s assassination, the home of America’s football team, or the setting of the iconic TV show “Dallas.” As Texas’s third-largest city—after Houston and San Antonio—Dallas plays an outsized role in pop culture, thanks in part to the region’s oil wealth and high-powered economy. It has also emerged as a major U.S. financial and transportation hub.
And, of course, everything’s bigger in Texas—including the billboards. If you’re exploring outdoor advertising in Dallas, check out our complete guide to the market. We break down the top locations for bold, attention-grabbing wallscapes and share insight into the cost of both traditional and digital billboards in Dallas.
Data for Billboard Advertisers in Dallas, TX With a population of 1.288 million as of the most recent 2021 data, Dallas ranks as the ninth-largest city in the U.S. The metro area has experienced 8% growth since 2010, driven by its economic expansion and business-friendly climate.
Dallas also has a relatively young population—only 11% of residents are over age 65, compared to the national average of 17%. However, the median household income in Dallas is $58,231, which falls below the national average of $71,000.
When it comes to out-of-home (OOH) advertising, Dallas is a strong contender. The city hosts approximately 250 billboards, with most positioned along major highways and key entry points into the metro. That’s about 100 more than San Antonio, but 200 fewer than neighboring Houston.
Below is a complete demographic profile of the Dallas Designated Market Area (DMA), offering insights to help guide your advertising strategy.
With a population of 1.288 million as of the most recent 2021 data, Dallas ranks as the ninth-largest city in the U.S. The metro area has experienced 8% growth since 2010, driven by its economic expansion and business-friendly climate.
Dallas also has a relatively young population—only 11% of residents are over age 65, compared to the national average of 17%. However, the median household income in Dallas is $58,231, which falls below the national average of $71,000.
When it comes to out-of-home (OOH) advertising, Dallas is a strong contender. The city hosts approximately 250 billboards, with most positioned along major highways and key entry points into the metro. That’s about 100 more than San Antonio, but 200 fewer than neighboring Houston.
Below is a complete demographic profile of the Dallas Designated Market Area (DMA), offering insights to help guide your advertising strategy.
Dallas, TXPopulation: 1.288 million
50%
50%
Veterans
39,806Foreign-born residents:
24%Persons per household:
2.49Percent who speak a non-English language at home:
42%High school graduates
80%Hold at least a bachelor’s degree:
35.6%Median household income:
$58,231Billboards:
250The city of Dallas has a variety of sizes and types of billboard advertising. Bulletins
Most billboard inventory along Dallas highways consists of bulletins—the classic large-format boards people typically envision when they think of billboards. Bulletins offer exceptional reach and frequency, making them ideal for targeting commuters and visitors traveling into the city via major highways.
Dimensions: Bulletins measure 48 feet wide x 14 feet tall.
Posters
Posters may be located along major roads, often in Dallas neighborhoods downtown that are also high-traffic areas.
Dimensions + The majority of posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Digital Billboards
Digital is not a significant factor in billboard advertising in Dallas — the city legalized digital boards barely 10 years ago. Though some digital bulletins sit along the highways, most downtown displays are small.
Dimensions + Digital bulletins measure 48 feet wide x 14 feet tall.
Bulletins
Most billboard inventory along Dallas highways consists of bulletins—the classic large-format boards people typically envision when they think of billboards. Bulletins offer exceptional reach and frequency, making them ideal for targeting commuters and visitors traveling into the city via major highways.
Bulletins measure 48 feet wide x 14 feet tall.
Posters
Posters may be located along major roads, often in Dallas neighborhoods downtown that are also high-traffic areas.
The majority of posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Digital Billboards
Digital is not a significant factor in billboard advertising in Dallas — the city legalized digital boards barely 10 years ago. Though some digital bulletins sit along the highways, most downtown displays are small.
Digital bulletins measure 48 feet wide x 14 feet tall.
Best Places in Dallas to Advertise on a Billboard As you search for the perfect billboard location for your ads, keep in mind the unique demographics of Dallas—more than a third of people don’t speak English at home, so using Spanish on your signs may be a good idea. We see less entertainment and music advertising in Dallas than in other big cities, but if you want to get in front of potential customers and own the market in those categories, you have a good shot.
Based on our experience, here are some of the best places to find wallscapes and bulletin, poster and digital billboard inventory in Dallas.
Inner Loop Downtown:
The city permits wallscapes — it calls them supergraphics — here, and the best categories sports teams, sports apparel, automotive and insurance.
Elm Street in Deep Ellum:
Deep Ellum is the performing arts neighborhood in Dallas, home to loads of shops, restaurants and cultural destinations. The best billboard categories here include arts, restaurants and retail, with bonus points
Uptown Dallas:
Uptown encompasses bars and restaurants as well as Harry Hines Boulevard, where Dallas Market Center is located. The top categories for billboards here range from lifestyle apparel to beauty.
I-45 and I-30:
Both highways into Dallas are stacked with billboards, great for reaching people who work in the city, tourists and residents going to downtown draws like the Perot Museum of Natural History or Dallas Museum of Art. The most frequent advertisers include those looking to build brand awareness with a general audience, like lifestyle apparel, beauty and mobile.
I-35E:
The highway goes past the infamous Dealey Plaza, where President John F. Kennedy was assassinated. The top-performing categories include beauty, lifestyle apparel, sports teams and sporting goods, mobile and other general-interest categories.
As you search for the perfect billboard location for your ads, keep in mind the unique demographics of Dallas—more than a third of people don’t speak English at home, so using Spanish on your signs may be a good idea. We see less entertainment and music advertising in Dallas than in other big cities, but if you want to get in front of potential customers and own the market in those categories, you have a good shot.
Based on our experience, here are some of the best places to find wallscapes and bulletin, poster and digital billboard inventory in Dallas.
Inner Loop Downtown:
The city permits wallscapes — it calls them supergraphics — here, and the best categories sports teams, sports apparel, automotive and insurance.
Elm Street in Deep Ellum:
Deep Ellum is the performing arts neighborhood in Dallas, home to loads of shops, restaurants and cultural destinations. The best billboard categories here include arts, restaurants and retail, with bonus points
Uptown Dallas:
Uptown encompasses bars and restaurants as well as Harry Hines Boulevard, where Dallas Market Center is located. The top categories for billboards here range from lifestyle apparel to beauty.
I-45 and I-30:
Both highways into Dallas are stacked with billboards, great for reaching people who work in the city, tourists and residents going to downtown draws like the Perot Museum of Natural History or Dallas Museum of Art. The most frequent advertisers include those looking to build brand awareness with a general audience, like lifestyle apparel, beauty and mobile.
I-35E:
The highway goes past the infamous Dealey Plaza, where President John F. Kennedy was assassinated. The top-performing categories include beauty, lifestyle apparel, sports teams and sporting goods, mobile and other general-interest categories.
Cost of a Billboard in Dallas Billboard advertising’s average cost can vary depending on where you purchase the billboard, the time of year and the vendor. You can get the best prices for less-in-demand inventory, but that may not be the best place if won’t reach the desired demographic.
All prices are for four-week periods (except wallscapes, which stay up longer) and represent recent averages in the market.
The Cheapest Billboards in Dallas
Bulletins: $6,000 to $8,000 on the outskirts of the Dallas-Fort Worth metroplex
Posters: $5,000 or less
The Most Expensive Billboards in Dallas
Wallscapes: $40,000 to $60,000
Bulletins: $10,000 and more downtown
Digital: $12,000 and more
Billboard advertising’s average cost can vary depending on where you purchase the billboard, the time of year and the vendor. You can get the best prices for less-in-demand inventory, but that may not be the best place if won’t reach the desired demographic.
All prices are for four-week periods (except wallscapes, which stay up longer) and represent recent averages in the market.
The Cheapest Billboards in Dallas
Bulletins: $6,000 to $8,000 on the outskirts of the Dallas-Fort Worth metroplex
Posters: $5,000 or less
The Most Expensive Billboards in Dallas
Wallscapes: $40,000 to $60,000
Bulletins: $10,000 and more downtown
Digital: $12,000 and more
Dallas Creative Examples 
Thinking About Advertising in Dallas? We help outdoor advertisers find the best locations and best pricing for billboards in Dallas. Contact us today to learn more about availability for your next campaign.
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We help outdoor advertisers find the best locations and best pricing for billboards in Dallas. Contact us today to learn more about availability for your next campaign.