Advertising on Billboards In Nashville, TN
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About Nashville Nashville, Tennessee, is rightly known as Music City. Dating back to the 19th century, it attracted folk singers from Scotland and Ireland and cemented its status as the country music capital with the 1923 opening of the iconic Grand Ole Opry, which continues to draw nearly 1 million visitors annually. Home to the famous Johnny Cash Museum, Vanderbilt University, and lively honkytonks, Nashville boasts a thriving tourism industry that generates nearly $9 billion annually.
This vibrant atmosphere makes Nashville an ideal location for billboard advertising. Whether you’re exploring billboard costs or looking for the best spots to maximize reach, our guide is your go-to resource for strategic and effective outdoor advertising in Nashville.
Nashville, Tennessee, is rightly known as Music City. Dating back to the 19th century, it attracted folk singers from Scotland and Ireland and cemented its status as the country music capital with the 1923 opening of the iconic Grand Ole Opry, which continues to draw nearly 1 million visitors annually. Home to the famous Johnny Cash Museum, Vanderbilt University, and lively honkytonks, Nashville boasts a thriving tourism industry that generates nearly $9 billion annually.
This vibrant atmosphere makes Nashville an ideal location for billboard advertising. Whether you’re exploring billboard costs or looking for the best spots to maximize reach, our guide is your go-to resource for strategic and effective outdoor advertising in Nashville.
Data for Billboard Advertisers in Nashville, TN Nashville’s population has grown significantly, increasing 13% since 2010 to 678,900 in 2021, according to the latest Census data. The city’s vibrant startup scene has attracted job seekers, while its unique charm and lively atmosphere have encouraged many to settle down. With more than 40% of residents holding a bachelor’s degree and a median household income of over $65,000, Nashville stands out as one of the more educated and prosperous cities in the South.
Nashville boasts 100 billboards, outpacing Knoxville by 25 and equating to about two-thirds of Louisville, Kentucky’s inventory to the north.
Explore a complete demographic breakdown of the Nashville DMA to learn more.
Nashville’s population has grown significantly, increasing 13% since 2010 to 678,900 in 2021, according to the latest Census data. The city’s vibrant startup scene has attracted job seekers, while its unique charm and lively atmosphere have encouraged many to settle down. With more than 40% of residents holding a bachelor’s degree and a median household income of over $65,000, Nashville stands out as one of the more educated and prosperous cities in the South.
Nashville boasts 100 billboards, outpacing Knoxville by 25 and equating to about two-thirds of Louisville, Kentucky’s inventory to the north.
Explore a complete demographic breakdown of the Nashville DMA to learn more.
Nashville, TNPopulation: 678,900
52%
48%
Veterans
27,771Foreign-born residents:
13.7%Persons per household:
2.34Percent who speak a non-English language at home:
17.8%High school graduates
90%Hold at least a bachelor’s degree:
43.9%Median household income:
$65,565Billboards:
100Nashville has four main out-of-home advertising opportunities. Bulletins
Bulletins are large billboards positioned along freeways and expressways, designed to be easily seen from a distance by drivers. Their bold, direct messaging typically drives a call to action or boosts brand awareness. As the most iconic form of billboard advertising, they’re often what comes to mind when people picture outdoor advertising.
Dimensions: Bulletins measure 48 feet wide x 14 feet tall.
Posters
Posters are essentially smaller bulletins. They serve the same purposes, but their size allows them to dot roads in a city or more residential area. They tend to be cheaper than bulletins unless the location is truly amazing.
Dimensions + Most posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall. Sometimes posters, also called 30 sheets, are 22 feet, 8 inches wide x 10 feet, 5 inches tall.
Digital Billboards
Digital billboards display messages on LED screens, with creative you can swap out quickly for timely advertising. Downtown only has a handful of digital billboards, so demand for them remains high throughout the year. Digital tends to be more expensive than traditional billboards due to the demand and better technology.
Dimensions + Digital bulletins measure 48 feet wide x 14 feet tall.
Digital posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Mobile Billboards
A mobile billboard advertising campaign provides a flexible way to reach your audience, especially during major events or in areas without permanent billboards. For example, you could deploy a mobile billboard to cruise through East Nashville, where posters dominate, or have it circulate during an induction ceremony at the Country Music Hall of Fame, ensuring your message stands out in high-traffic, high-visibility areas.
Dimensions + : Dimensions vary depending on the size of the truck carrying the billboard. They could be as small as 7 feet or as long as 24 feet.
Bulletins
Bulletins are large billboards positioned along freeways and expressways, designed to be easily seen from a distance by drivers. Their bold, direct messaging typically drives a call to action or boosts brand awareness. As the most iconic form of billboard advertising, they’re often what comes to mind when people picture outdoor advertising.
Bulletins measure 48 feet wide x 14 feet tall.
Posters
Posters are essentially smaller bulletins. They serve the same purposes, but their size allows them to dot roads in a city or more residential area. They tend to be cheaper than bulletins unless the location is truly amazing.
Most posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall. Sometimes posters, also called 30 sheets, are 22 feet, 8 inches wide x 10 feet, 5 inches tall.
Digital Billboards
Digital billboards display messages on LED screens, with creative you can swap out quickly for timely advertising. Downtown only has a handful of digital billboards, so demand for them remains high throughout the year. Digital tends to be more expensive than traditional billboards due to the demand and better technology.
Digital bulletins measure 48 feet wide x 14 feet tall.
Digital posters measure 24 feet, 6 inches wide x 12 feet, 3 inches tall.
Mobile Billboards
A mobile billboard advertising campaign provides a flexible way to reach your audience, especially during major events or in areas without permanent billboards. For example, you could deploy a mobile billboard to cruise through East Nashville, where posters dominate, or have it circulate during an induction ceremony at the Country Music Hall of Fame, ensuring your message stands out in high-traffic, high-visibility areas.
: Dimensions vary depending on the size of the truck carrying the billboard. They could be as small as 7 feet or as long as 24 feet.
Best Places in Nashville to Advertise on a Billboard Based on our experience, here are some of the best places to deploy the four main types of types of outdoor advertising in Nashville:
The Nashville Sign:
The most prominent billboard in the city is the digital Nashville sign, located on Broadway between 16th and 17th avenues. The spectacular measures 36 x 38 feet, and ads rotate every eight seconds, with social media shoutouts also popping up on the display. Available only to deep-pocketed advertisers, the sign’s most popular categories include music, mobile, automotive, beauty and many more.
I-65 and I-24:
North of the city, billboards dot the freeways coming in and around Nashville, and top categories include music, restaurants, hotels and more.
Bridgestone Arena area:
South of downtown, the Bridgestone Arena is home to the Predators, who have one of the NHL’s most dedicated fanbases, attracting an over-capacity crowd of more than 17,000 per game. That makes this a great place for ads targeting sports fans as well as those who visit the arena for concerts and shows. Top categories include music, alcohol, arts, and sporting goods and apparel.
East Nashville:
While advertisers understandably want to target Music Row, the true home of country music, that inventory is fairly limited. You’ll have more luck in East Nashville, past Vanderbilt University, where top categories include music and alcohol.
The Gulch:
Though inventory is limited here, too, mobile billboards can reach the upscale audience in this trendy area, home to high-end boutiques and restaurants beloved by foodies. The top category is, not to sound like a broken record, music. But you’ll also find alcohol, luxury fashion and jewelry ads.
Based on our experience, here are some of the best places to deploy the four main types of types of outdoor advertising in Nashville:
The Nashville Sign:
The most prominent billboard in the city is the digital Nashville sign, located on Broadway between 16th and 17th avenues. The spectacular measures 36 x 38 feet, and ads rotate every eight seconds, with social media shoutouts also popping up on the display. Available only to deep-pocketed advertisers, the sign’s most popular categories include music, mobile, automotive, beauty and many more.
I-65 and I-24:
North of the city, billboards dot the freeways coming in and around Nashville, and top categories include music, restaurants, hotels and more.
Bridgestone Arena area:
South of downtown, the Bridgestone Arena is home to the Predators, who have one of the NHL’s most dedicated fanbases, attracting an over-capacity crowd of more than 17,000 per game. That makes this a great place for ads targeting sports fans as well as those who visit the arena for concerts and shows. Top categories include music, alcohol, arts, and sporting goods and apparel.
East Nashville:
While advertisers understandably want to target Music Row, the true home of country music, that inventory is fairly limited. You’ll have more luck in East Nashville, past Vanderbilt University, where top categories include music and alcohol.
The Gulch:
Though inventory is limited here, too, mobile billboards can reach the upscale audience in this trendy area, home to high-end boutiques and restaurants beloved by foodies. The top category is, not to sound like a broken record, music. But you’ll also find alcohol, luxury fashion and jewelry ads.
Cost of a Billboard in Nashville Billboard advertising costs vary based on a range of factors, including the type of billboard, location, time of year, demand for inventory and more. All prices quoted here are for four-week periods and represent recent averages we’ve seen in Nashville. Nashville billboards run fairly low on pricing for the reach you get with your buy.
The Cheapest Billboards in Nashville:
Poster: $2,000 to $4,000
Bulletin: $5,000 to $6,000 outside of downtown; $6,000 or more downtown
The Most Expensive Billboards in Nashville:
Digital bulletin: $10,000 to $15,000 within downtown
The Nashville Sign: $40,000
Billboard advertising costs vary based on a range of factors, including the type of billboard, location, time of year, demand for inventory and more. All prices quoted here are for four-week periods and represent recent averages we’ve seen in Nashville. Nashville billboards run fairly low on pricing for the reach you get with your buy.
The Cheapest Billboards in Nashville:
Poster: $2,000 to $4,000
Bulletin: $5,000 to $6,000 outside of downtown; $6,000 or more downtown
The Most Expensive Billboards in Nashville:
Digital bulletin: $10,000 to $15,000 within downtown
The Nashville Sign: $40,000
Nashville Creative Examples 
Thinking About Advertising in Nashville? Outdoor advertisers receive an excellent bang for their buck in Nashville, with the low prices and the varied audience of tourists and commuters who see the ads. Contact us today, and we can help you find the perfect billboard for your next campaign.
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Outdoor advertisers receive an excellent bang for their buck in Nashville, with the low prices and the varied audience of tourists and commuters who see the ads. Contact us today, and we can help you find the perfect billboard for your next campaign.