Advertising on Billboards In Los Angeles, CA
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About Los Angeles Los Angeles, the City of Angels, is one of the most coveted locations for billboard advertising globally. Known for its iconic landmarks, vibrant culture, and constant buzz of activity, LA offers unparalleled opportunities to connect with diverse audiences. From Hollywood to Santa Monica, billboard advertising in Los Angeles puts your message in the spotlight, ensuring maximum exposure in one of the world’s most influential cities. In LA, it’s hard to go more than 10 feet without encountering an ad, often showcased alongside something iconic, whether it’s at the Hollywood Walk of Fame, the Getty Center, or along the famous Sunset Boulevard. From Beverly Hills to the San Fernando Valley, the Los Angeles metro area radiates creativity and allure, making it an unparalleled setting for impactful advertising campaigns.
If you’re considering billboard advertising in LA, Orange County, or anywhere in Southern California, we’ve got you covered with expert insights. Based in Inglewood, we know the area inside and out. Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.
Los Angeles, the City of Angels, is one of the most coveted locations for billboard advertising globally. Known for its iconic landmarks, vibrant culture, and constant buzz of activity, LA offers unparalleled opportunities to connect with diverse audiences. From Hollywood to Santa Monica, billboard advertising in Los Angeles puts your message in the spotlight, ensuring maximum exposure in one of the world’s most influential cities. In LA, it’s hard to go more than 10 feet without encountering an ad, often showcased alongside something iconic, whether it’s at the Hollywood Walk of Fame, the Getty Center, or along the famous Sunset Boulevard. From Beverly Hills to the San Fernando Valley, the Los Angeles metro area radiates creativity and allure, making it an unparalleled setting for impactful advertising campaigns.
If you’re considering billboard advertising in LA, Orange County, or anywhere in Southern California, we’ve got you covered with expert insights. Based in Inglewood, we know the area inside and out. Let us help you find the best locations and secure competitive pricing for digital, mobile, and traditional billboards to maximize your exposure.
Data for Billboard Advertisers in Los Angeles, CA Los Angeles is the second-most populous city in the United States, trailing only New York City. Its population stands at 3.849 million, according to the latest Census data. Over the past decade, the city has grown and become increasingly diverse. Nearly half of LA residents are Latino, and more than half speak a language other than English at home. Two-thirds of residents are part of the civilian workforce, including 61% of women. And, of course, they’re always on the move — LA’s notorious traffic may be an environmental challenge, but it’s a golden opportunity for advertisers.
The Los Angeles market features 600 billboards, including several state-of-the-art digital billboards. While this total ranks second (again!) behind NYC’s 1,400 billboards, it far surpasses the count in any other California city, making LA a prime location for billboard advertising.
For a deeper look at the demographics of the Los Angeles DMA, check out the complete rundown below.
Los Angeles is the second-most populous city in the United States, trailing only New York City. Its population stands at 3.849 million, according to the latest Census data. Over the past decade, the city has grown and become increasingly diverse. Nearly half of LA residents are Latino, and more than half speak a language other than English at home. Two-thirds of residents are part of the civilian workforce, including 61% of women. And, of course, they’re always on the move — LA’s notorious traffic may be an environmental challenge, but it’s a golden opportunity for advertisers.
The Los Angeles market features 600 billboards, including several state-of-the-art digital billboards. While this total ranks second (again!) behind NYC’s 1,400 billboards, it far surpasses the count in any other California city, making LA a prime location for billboard advertising.
For a deeper look at the demographics of the Los Angeles DMA, check out the complete rundown below.
Los Angeles, CAPopulation: 3.849 million
50%
50%
Veterans
77,732Foreign-born residents:
36.2%Persons per household:
2.75Percent who speak a non-English language at home:
58.1%High school graduates
78.4%Hold at least a bachelor’s degree:
36.2%Median household income:
$69.778Billboards:
500LA has five main kinds of out-of-home advertising. Bulletin
Bulletins are strategically located along Los Angeles freeways and near key transit hubs like Los Angeles International Airport, welcoming tourists as they head to their accommodations. These standard-sized billboards dominate major interstates such as I-405, I-5, I-710, I-605, and I-10, providing optimal visibility for both daily commuters and visiting travelers.
Dimensions: Bulletins measure 48 feet wide x 14 feet tall.
Poster
Posters, often referred to as 30 sheets, are smaller than bulletins, measuring about half their width. You’ll find them along surface streets and in neighborhoods across Los Angeles and throughout LA County. While they offer a more compact canvas, posters still capture significant attention, making them an effective choice for hyper-local advertising.
Dimensions + The majority of posters in LA measure 22 feet wide x 10 feet tall.
Digital Billboard
Over the last 20 years, digital billboards have gradually expanded across Los Angeles, though their presence remains relatively sparse, especially in downtown areas. However, this is beginning to change. The Los Angeles County Metropolitan Transportation Authority (Metro) has announced plans to install around 80 digital billboards on Metro-owned properties citywide. In March 2023, the first digital billboard on I-5, just south of East Slauson Avenue, became operational. Digital billboards now enhance high-traffic areas such as Wilshire Boulevard in Koreatown and the renowned Sunset Strip.
Dimensions + Digital bulletins measure 48 feet wide x 14 feet tall, but LA has other sizes of digital inventory available.
Mobile Billboard
Mobile billboards travel wherever you need them—special events, sporting venues or simply driving around town to reach a wider swath of people. Measurements vary depending on the size of trucks you use. The versatility of a mobile billboard is unparalleled, and with the absurd traffic in LA, you gain lots of time for drivers to see your display.
Wallscape
Wallscapes do not come in standard sizes. They are messages painted on the side of massive buildings, with a more free-flowing style and creative measuring dozens of stories high. For example, you can find wallscapes on the side of buildings on Santa Monica Blvd., where drivetime down the 3-mile stretch in West Hollywood can take up to 24 minutes during the morning and evening commutes—ample dwell time to get your message seen.
Bulletin
Bulletins are strategically located along Los Angeles freeways and near key transit hubs like Los Angeles International Airport, welcoming tourists as they head to their accommodations. These standard-sized billboards dominate major interstates such as I-405, I-5, I-710, I-605, and I-10, providing optimal visibility for both daily commuters and visiting travelers.
Bulletins measure 48 feet wide x 14 feet tall.
Poster
Posters, often referred to as 30 sheets, are smaller than bulletins, measuring about half their width. You’ll find them along surface streets and in neighborhoods across Los Angeles and throughout LA County. While they offer a more compact canvas, posters still capture significant attention, making them an effective choice for hyper-local advertising.
The majority of posters in LA measure 22 feet wide x 10 feet tall.
Digital Billboard
Over the last 20 years, digital billboards have gradually expanded across Los Angeles, though their presence remains relatively sparse, especially in downtown areas. However, this is beginning to change. The Los Angeles County Metropolitan Transportation Authority (Metro) has announced plans to install around 80 digital billboards on Metro-owned properties citywide. In March 2023, the first digital billboard on I-5, just south of East Slauson Avenue, became operational. Digital billboards now enhance high-traffic areas such as Wilshire Boulevard in Koreatown and the renowned Sunset Strip.
Digital bulletins measure 48 feet wide x 14 feet tall, but LA has other sizes of digital inventory available.
Mobile Billboard
Mobile billboards travel wherever you need them—special events, sporting venues or simply driving around town to reach a wider swath of people. Measurements vary depending on the size of trucks you use. The versatility of a mobile billboard is unparalleled, and with the absurd traffic in LA, you gain lots of time for drivers to see your display.
Wallscape
Wallscapes do not come in standard sizes. They are messages painted on the side of massive buildings, with a more free-flowing style and creative measuring dozens of stories high. For example, you can find wallscapes on the side of buildings on Santa Monica Blvd., where drivetime down the 3-mile stretch in West Hollywood can take up to 24 minutes during the morning and evening commutes—ample dwell time to get your message seen.
Best Places in Los Angeles to Advertise on a Billboard Traffic jams can have people sitting for minutes or even hours throughout the city. Based on our experience, here are some of the best locations for Los Angeles billboards:
Sunset Boulevard:
The Sunset Strip is inseparable from the legacy of billboard advertising in Los Angeles, and it continues to deliver on its reputation. Despite the premium costs and visual competition, these billboards command attention like no other. Many ads gain extended exposure through social media, as celebrities often post pictures with their featured billboards. It’s no surprise that this iconic location is a favored spot for movie studios, cannabis brands, and music campaigns, solidifying its status as a prime advertising hub.
Mid City:
Central Los Angeles, particularly the Mid City area, offers prime opportunities for billboard advertising. Flanked by the Santa Monica Freeway to the south and Olympic Boulevard to the north, this bustling hub is ideal for reaching a diverse and active audience. Whether you’re targeting daily commuters or neighborhood residents, Mid City’s high-demand billboard inventory delivers impactful results
La Cienega Boulevard:
La Cienega Boulevard has lots of locations to visit, like Restaurant Row and Randy’s Donuts, drawing families and tourists. Top categories include restaurants, lifestyle apparel, music and all types of entertainment.
Figueroa Street:
Figueroa Street, intersecting with Olympic Boulevard, is a prime location for outdoor advertising, especially with the upcoming [2028 Summer Olympics](https://la28.org/) and the presence of [Crypto.com Arena](https://www.cryptoarena.com/). The Olympic Committee plans to utilize this area as a Live Site, attracting significant pedestrian traffic. Top advertising categories here include streaming services, movie studios, cannabis brands, and sports-related promotions.
Ventura Blvd.:
Ventura Boulevard is the longest contiguous road of businesses in the country, so it has a built-in target audience of people ready to buy things. The best categories mirror elsewhere in LA, like cannabis and entertainment.
Traffic jams can have people sitting for minutes or even hours throughout the city. Based on our experience, here are some of the best locations for Los Angeles billboards:
Sunset Boulevard:
The Sunset Strip is inseparable from the legacy of billboard advertising in Los Angeles, and it continues to deliver on its reputation. Despite the premium costs and visual competition, these billboards command attention like no other. Many ads gain extended exposure through social media, as celebrities often post pictures with their featured billboards. It’s no surprise that this iconic location is a favored spot for movie studios, cannabis brands, and music campaigns, solidifying its status as a prime advertising hub.
Mid City:
Central Los Angeles, particularly the Mid City area, offers prime opportunities for billboard advertising. Flanked by the Santa Monica Freeway to the south and Olympic Boulevard to the north, this bustling hub is ideal for reaching a diverse and active audience. Whether you’re targeting daily commuters or neighborhood residents, Mid City’s high-demand billboard inventory delivers impactful results
La Cienega Boulevard:
La Cienega Boulevard has lots of locations to visit, like Restaurant Row and Randy’s Donuts, drawing families and tourists. Top categories include restaurants, lifestyle apparel, music and all types of entertainment.
Figueroa Street:
Figueroa Street, intersecting with Olympic Boulevard, is a prime location for outdoor advertising, especially with the upcoming [2028 Summer Olympics](https://la28.org/) and the presence of [Crypto.com Arena](https://www.cryptoarena.com/). The Olympic Committee plans to utilize this area as a Live Site, attracting significant pedestrian traffic. Top advertising categories here include streaming services, movie studios, cannabis brands, and sports-related promotions.
Ventura Blvd.:
Ventura Boulevard is the longest contiguous road of businesses in the country, so it has a built-in target audience of people ready to buy things. The best categories mirror elsewhere in LA, like cannabis and entertainment.
Cost of a Billboard in Los Angeles Billboard pricing in Los Angeles varies significantly based on demand and location. Downtown areas and digital billboards typically command higher rates. The prices provided reflect four-week campaigns (excluding wallscapes, which have extended durations) and are based on recent market averages.
The Cheapest Billboards in Los Angeles
Posters: $3,000 to $5,000
Bulletins outside city limits and in low-income neighborhoods: $6,000 and lower
Bulletins downtown but not in the most-sought-after places: $6,000 to $10,000
Digital bulletins on highways: $6,000 to $10,000
The Most Expensive Billboards in Los Angeles
Bulletins on the Sunset Strip: Up to $100,000
Digital bulletins in West Hollywood and downtown: $15,000 to $25,000
Wallscapes: $60,000 and more
Billboard pricing in Los Angeles varies significantly based on demand and location. Downtown areas and digital billboards typically command higher rates. The prices provided reflect four-week campaigns (excluding wallscapes, which have extended durations) and are based on recent market averages.
The Cheapest Billboards in Los Angeles
Posters: $3,000 to $5,000
Bulletins outside city limits and in low-income neighborhoods: $6,000 and lower
Bulletins downtown but not in the most-sought-after places: $6,000 to $10,000
Digital bulletins on highways: $6,000 to $10,000
The Most Expensive Billboards in Los Angeles
Bulletins on the Sunset Strip: Up to $100,000
Digital bulletins in West Hollywood and downtown: $15,000 to $25,000
Wallscapes: $60,000 and more
Los Angeles Creative Examples 
Thinking About Advertising in LA? Contact us to learn more about billboards in Los Angeles. We can help you achieve the metrics you want with a successful billboard ad campaign.
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Contact us to learn more about billboards in Los Angeles. We can help you achieve the metrics you want with a successful billboard ad campaign.